Clothing and laundry · County · Wisconsin
Clothing, shoe and laundry businesses in Vilas County, WI
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Vilas County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #785 of 2,210 scored counties
#44 of 67 scored counties in Wisconsin
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $20.5M
- On clothing, shoes and related services · $1,840 a household
- Spending per listing
- $1.1M
- 29% above the U.S.
- Listings per 10k households
- 16.1
- 31% below the U.S.
- Population, 2025
- 23,761
- +2.9% since 2020
See the clothing, shoe and laundry businesses around any address in Vilas County
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 18 clothing, shoe and laundry businesses in Vilas County. 4 of them (22%) are chain locations, against 37% across the U.S. That is 16.1 per 10,000 households, 31% below the U.S. rate of 23.3.
Household spending on clothing, shoes and related services in Vilas County comes to about $20.5M a year: $1,840 per household, 10% below the U.S. average. Spread across 18 clothing, shoe and laundry businesses, that is $1.1M per business, 29% above the U.S. figure of $880K.
There is no official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Vilas County: counts under 3 aren’t published. Official counts also show 13 one-person businesses without payroll.
Population estimates show Vilas County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). For clothing, shoe and laundry businesses, Vilas County has a Groundwork market score of 58 (upper middle): #785 of 2,210 scored counties and #44 of 67 scored counties in Wisconsin.
How Vilas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Vilas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.1 | 18.1 | 23.3 |
| Spending per listing | $1.1M | $1.1M | $880K |
| Households per official establishment | n/a | 1,553 | 1,008 |
| Official establishment growth, 2019–2023 | n/a | −15.7% | −12.0% |
| Population growth, 2020–2025 | +2.9% | +1.3% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,840 | $2,003 | $2,055 |
| Median household income | $68,431 | $77,485 | $80,734 |
| Groundwork market score | 58 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 13Businesses with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 23The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Vilas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Vilas County
- Population, 2025 estimate
- 23,761+2.9% since 2020
- Households
- 11,147
- Median age
- 53.2
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 858 sq. mi.
- People per square mile
- 28
- Median household income
- $68,431+45.4% vs. 2015–2019, before inflation
- Average household income
- $88,583
- Median home value
- $300,000
- Jobs located here
- 7,876
- Daytime population
- 22,608Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Vilas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for clothing, shoe and laundry businesses, numbered among those based in Wisconsin, with Vilas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1St. Croix County, WI | 90 | 40 | 10.7 | $2.2M | +4.7% | #20 of 2,210 |
| 2Calumet County, WI | 86 | 19 | 8.9 | $2.4M | +2.9% | #60 of 2,210 |
| 3Lafayette County, WI | 83 | 5 | 7.4 | $2.6M | +5.2% | #92 of 2,210 |
| 4Pierce County, WI | 82 | 20 | 12.6 | $1.7M | +3.1% | #109 of 2,210 |
| 5Oconto County, WI | 81 | 13 | 7.7 | $2.5M | +2.9% | #116 of 2,210 |
| 6Washington County, WI | 80 | 66 | 11.6 | $1.9M | +1.8% | #134 of 2,210 |
| 7Adams County, WI | 76 | 7 | 7.4 | $2.4M | +5.2% | #204 of 2,210 |
| 8Waushara County, WI | 75 | 8 | 7.6 | $2.4M | +2.8% | #226 of 2,210 |
| 9Grant County, WI | 75 | 19 | 9.5 | $1.9M | +0.9% | #232 of 2,210 |
| 10Trempealeau County, WI | 74 | 10 | 8.0 | $2.4M | +1.1% | #254 of 2,210 |
| 44Vilas County, WI | 58 | 18 | 16.1 | $1.1M | +2.9% | #785 of 2,210 |
Other business types in Vilas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry58
- Clothing and shoe stores59
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Vilas County, WI?
Vilas County has 18 clothing, shoe and laundry businesses on map listings as of September 2026. 4 of them (22%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. No official count is published for clothing and shoe stores, laundromats and dry cleaners in Vilas County: counts under 3 are left out. Official counts list 13 one-person businesses without payroll.
How much do households in Vilas County, WI spend on clothing, shoes and related services?
About $20.5M a year, or $1,840 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 18 clothing, shoe and laundry businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 11,147 households in Vilas County and national spending patterns by income.
How does Vilas County, WI compare with the U.S. for clothing, shoe and laundry businesses?
Vilas County has 16.1 clothing, shoe and laundry businesses per 10,000 households, 31% below the U.S. rate of 23.3. Spending per business is $1.1M, 29% above the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Vilas County would have about 23, against 18 on map listings.
How fast is Vilas County, WI growing?
Population estimates put Vilas County at 23,761 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,147 households. Median household income in Vilas County is $68,431, 15% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 45.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Vilas County scores 58 for clothing, shoe and laundry businesses (upper middle), #785 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Vilas County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Vilas County
Screening a site or an acquisition in Vilas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Vilas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.