Health care · Small-town market · Wisconsin
Physical therapy clinics in the Baraboo, WI area
How the Baraboo, WI area compares with other small-town markets and the U.S. for physical therapy clinics: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 87 out of 100: High
Ranked #4 of 400 scored small-town markets
#1 of 10 scored small-town markets based in Wisconsin
- Listings
- 6
- 2 chain locations (33%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $39.8M
- On medical and dental services · $1,421 a household
- Spending per listing
- $6.6M
- 2.8 times the U.S.
- Listings per 10k households
- 2.1
- 61% below the U.S.
- Population, 2025
- 66,652
- +1.3% since 2020
See the physical therapy clinics around any address in the Baraboo area
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for physical therapy clinics in the Baraboo area is 87 (high), #4 of 400 scored small-town markets and #1 of 10 scored small-town markets based in Wisconsin. That puts it in the top 10% of small-town markets for physical therapy clinics.
At $1,421 per household (10% above the U.S. average), households in the Baraboo area spend about $39.8M a year on medical and dental services. Spread across 6 physical therapy clinics, that is $6.6M per clinic, 2.8 times the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.
The Baraboo area has 6 physical therapy clinics on map listings as of September 2026. Chain locations make up 33% of them, against 23% across the U.S. Per 10,000 households, that is 2.1, 61% below the U.S. rate of 5.4.
Official counts don’t publish a figure for physical, occupational and speech therapists in the Baraboo area, since they leave out counts under 3. Between 2020 and 2025, the population of the Baraboo area grew 1.3%, slower than the U.S. (+3.1%).
How the Baraboo area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Baraboo area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.1 | 5.6 | 5.4 |
| Spending per listing | $6.6M | $2.5M | $2.4M |
| Households per official establishment | n/a | 3,319 | 2,482 |
| Official establishment growth, 2019–2023 | n/a | +26.2% | +23.1% |
| Population growth, 2020–2025 | +1.3% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,421 | $1,435 | $1,288 |
| Median household income | $79,541 | $77,485 | $80,734 |
| Groundwork market score | 87 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 62 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Baraboo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Baraboo area
- Population, 2025 estimate
- 66,652+1.3% since 2020
- Households
- 27,987
- Median age
- 42.3
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 832 sq. mi.
- People per square mile
- 79
- Median household income
- $79,541+32.7% vs. 2015–2019, before inflation
- Average household income
- $98,005
- Median home value
- $258,600
- Jobs located here
- 36,015
- Daytime population
- 65,185Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Baraboo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for physical therapy clinics, numbered among those based in Wisconsin, with the Baraboo area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Baraboo, WI | 87 | 6 | 2.1 | $6.6M | +1.3% | #4 of 400 |
| 2Shawano, WI | 84 | 5 | 2.7 | $4.9M | +1.4% | #7 of 400 |
| 3Watertown-Fort Atkinson, WI | 81 | 14 | 4.0 | $3.6M | +0.3% | #16 of 400 |
| 4Beaver Dam, WI | 79 | 10 | 2.8 | $5M | −0.3% | #20 of 400 |
| 5Whitewater-Elkhorn, WI | 68 | 27 | 6.3 | $2.4M | +0.8% | #70 of 400 |
| 6Stevens Point-Plover, WI | 67 | 14 | 4.7 | $3M | +2.2% | #77 of 400 |
| 7Manitowoc, WI | 65 | 22 | 6.3 | $2.1M | +0.4% | #97 of 400 |
| 8Wisconsin Rapids-Marshfield, WI | 63 | 13 | 4.0 | $3.3M | −0.2% | #105 of 400 |
| 9Marinette, WI-MI | 58 | 14 | 4.8 | $2.7M | +0.3% | #146 of 400 |
| 10Rice Lake, WI | 51 | 9 | 4.5 | $2.9M | −0.5% | #200 of 400 |
Other business types in the Baraboo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in the Baraboo, WI area?
Map listings as of September 2026 show 6 physical therapy clinics in the Baraboo area. 2 of them (33%) are chain locations. The listings count physical therapy and rehabilitation clinics. No official count is published for physical, occupational and speech therapists in the Baraboo area: counts under 3 are left out.
How much do households in the Baraboo, WI area spend on medical and dental services?
About $39.8M a year, or $1,421 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 6 physical therapy clinics on map listings, it comes to $6.6M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 27,987 households in the Baraboo area and national spending patterns by income.
How does the Baraboo, WI area compare with the U.S. for physical therapy clinics?
The Baraboo area has 2.1 physical therapy clinics per 10,000 households, 61% below the U.S. rate of 5.4. Spending per clinic is $6.6M, 2.8 times the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, the Baraboo area would have about 17, against 6 on map listings.
How fast is the Baraboo, WI area growing?
Population estimates put the Baraboo area at 66,652 people in 2025, up 1.3% since 2020, slower than the U.S. (+3.1%). It has 27,987 households. Median household income in the Baraboo area is $79,541, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Baraboo area scores 87 for physical therapy clinics (high), #4 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Baraboo area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in the Baraboo area
Screening a site or an acquisition in the Baraboo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Baraboo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.