Groundwork

Health care · Metro area · Wisconsin

Physical therapy clinics in the Green Bay, WI metro area

How the Green Bay, WI metro area compares with other metro areas and the U.S. for physical therapy clinics: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 76 out of 100: High

Ranked #27 of 386 scored metro areas
#3 of 13 scored metro areas based in Wisconsin

Listings
67
8 chain locations (12%)
Official establishments
30
+11.5% since 2019
Household spending a year
$195.4M
On medical and dental services · $1,436 a household
Spending per listing
$2.9M
21% above the U.S.
Listings per 10k households
4.9
9% below the U.S.
Population, 2025
336,756
+2.5% since 2020

See the physical therapy clinics around any address in the Green Bay metro area

The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for physical therapy clinics in the Green Bay metro area is 76 (high), #27 of 386 scored metro areas and #3 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for physical therapy clinics.

Household spending on medical and dental services in the Green Bay metro area comes to about $195.4M a year: $1,436 per household, 11% above the U.S. average. Spread across 67 physical therapy clinics, that is $2.9M per clinic, 21% above the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.

The Green Bay metro area has 67 physical therapy clinics on map listings as of September 2026. Of those, 8 are chain locations, or 12%, against 23% across the U.S. Per 10,000 households, that is 4.9, 9% below the U.S. rate of 5.4.

Official counts show 30 businesses with payroll classed as physical, occupational and speech therapists in the Green Bay metro area in 2023, up 11.5% from 2019. That is one for every 4,537 households, against one for every 2,482 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $200K has gone to businesses classed as physical, occupational and speech therapists in the Green Bay metro area. Population estimates put the population change in the Green Bay metro area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%).

How the Green Bay metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Physical therapy in Green Bay, WI metro area compared with Wisconsin and the U.S.
MeasureGreen Bay metro areaWisconsinU.S.
Listings per 10k households4.95.65.4
Spending per listing$2.9M$2.5M$2.4M
Households per official establishment4,5373,3192,482
Official establishment growth, 2019–2023+11.5%+26.2%+23.1%
Population growth, 2020–2025+2.5%+1.3%+3.1%
Spending per household on medical and dental services$1,436$1,435$1,288
Median household income$79,267$77,485$80,734
Groundwork market score7672

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30+11.5% over the period
Employees, 2023
373
Annual payroll, 2023
$12.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
678 chain locations
Listings at the U.S. rate for this spending
81The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$200K

SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Green Bay metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Green Bay metro area

Population, 2025 estimate
336,756+2.5% since 2020
Households
136,101
Median age
40.4
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
1,870 sq. mi.
People per square mile
177
Median household income
$79,267+27.0% vs. 2015–2019, before inflation
Average household income
$101,173
Median home value
$257,300
Jobs located here
173,676
Daytime population
339,683Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Green Bay metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.

Or open the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Physical therapy across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for physical therapy clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Green Bay metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for physical therapy clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Janesville-Beloit, WI81142.1$6.7M+1.7%#4 of 386
Minneapolis-St. Paul-Bloomington, MN-WI805934.0$4.1M+2.6%#7 of 386
2Fond du Lac, WI77163.7$3.7M+0.5%#19 of 386
3Green Bay, WI76674.9$2.9M+2.5%#27 of 386
4Madison, WI751515.0$3.1M+4.1%#29 of 386
5Eau Claire, WI74263.6$3.9M+2.6%#31 of 386
6Appleton, WI74464.6$3.2M+2.7%#36 of 386
7Wausau, WI73203.5$4.1M+1.0%#37 of 386
8La Crosse-Onalaska, WI-MN70233.2$4.4M+0.4%#53 of 386
9Sheboygan, WI63295.8$2.4M0.0%#102 of 386

Other business types in the Green Bay metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many physical therapy clinics are in the Green Bay, WI metro area?

Map listings as of September 2026 show 67 physical therapy clinics in the Green Bay metro area. 8 of them (12%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 30 businesses with payroll classed as physical, occupational and speech therapists in 2023, up 11.5% from 2019.

How much do households in the Green Bay, WI metro area spend on medical and dental services?

About $195.4M a year, or $1,436 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 67 physical therapy clinics on map listings, it comes to $2.9M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 136,101 households in the Green Bay metro area and national spending patterns by income.

How does the Green Bay, WI metro area compare with the U.S. for physical therapy clinics?

The Green Bay metro area has 4.9 physical therapy clinics per 10,000 households, 9% below the U.S. rate of 5.4. Spending per clinic is $2.9M, 21% above the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, the Green Bay metro area would have about 81, against 67 on map listings. There is one business with payroll in the industry for every 4,537 households, against one for every 2,482 across the U.S. The official count rose 11.5% from 2019 to 2023, against +23.1% for the U.S.

How fast is the Green Bay, WI metro area growing?

Population estimates put the Green Bay metro area at 336,756 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 136,101 households. Median household income in the Green Bay metro area is $79,267, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Green Bay metro area scores 76 for physical therapy clinics (high), #27 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Green Bay metro area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for physical therapy clinics · All 56 business types in the Green Bay metro area

Screening a site or an acquisition in the Green Bay metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Green Bay metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.