Health care · County · Wisconsin
Physical therapy clinics in Douglas County, WI
Competitor counts, household spending and official business counts for physical therapy clinics in Douglas County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #616 of 1,422 scored counties
#28 of 38 scored counties in Wisconsin
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $26.3M
- On medical and dental services · $1,371 a household
- Spending per listing
- $2.4M
- In line with the U.S.
- Listings per 10k households
- 5.7
- 6% above the U.S.
- Population, 2025
- 43,990
- −0.8% since 2020
See the physical therapy clinics around any address in Douglas County
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Douglas County spend about $26.3M a year on medical and dental services, or $1,371 per household, 6% above the U.S. average. That works out to $2.4M per clinic, in line with the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.
Douglas County has 11 physical therapy clinics on map listings as of September 2026. None of them are chain locations, against 23% across the U.S. That comes to 5.7 for every 10,000 households, 6% above the U.S. rate of 5.4.
In 2023, official counts showed 6 businesses with payroll in Douglas County classed as physical, occupational and speech therapists. That is one for every 3,193 households, against one for every 2,482 across the U.S.
Population estimates put the population change in Douglas County from 2020 to 2025 at −0.8%, against +3.1% for the U.S. Douglas County scores 54 (upper middle) on the Groundwork market score for physical therapy clinics, ranking #616 of 1,422 scored counties and #28 of 38 scored counties in Wisconsin.
How Douglas County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Douglas County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 5.6 | 5.4 |
| Spending per listing | $2.4M | $2.5M | $2.4M |
| Households per official establishment | 3,193 | 3,319 | 2,482 |
| Official establishment growth, 2019–2023 | n/a | +26.2% | +23.1% |
| Population growth, 2020–2025 | −0.8% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,371 | $1,435 | $1,288 |
| Median household income | $75,099 | $77,485 | $80,734 |
| Groundwork market score | 54 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 6
- Employees, 2023
- 50
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as physical, occupational and speech therapists in Douglas County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Douglas County
- Population, 2025 estimate
- 43,990−0.8% since 2020
- Households
- 19,160
- Median age
- 43.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,304 sq. mi.
- People per square mile
- 34
- Median household income
- $75,099+39.1% vs. 2015–2019, before inflation
- Average household income
- $88,663
- Median home value
- $205,800
- Jobs located here
- 16,736
- Daytime population
- 39,971Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for physical therapy clinics, numbered among those based in Wisconsin, with Douglas County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Rock County, WI | 81 | 14 | 2.1 | $6.7M | +1.7% | #42 of 1,422 |
| 2Calumet County, WI | 81 | 9 | 4.2 | $3.6M | +2.9% | #48 of 1,422 |
| 3Sauk County, WI | 80 | 6 | 2.1 | $6.6M | +1.3% | #53 of 1,422 |
| 4Shawano County, WI | 79 | 5 | 2.9 | $4.5M | +1.7% | #70 of 1,422 |
| 5Pierce County, WI | 78 | 6 | 3.8 | $4M | +3.1% | #87 of 1,422 |
| 6Jefferson County, WI | 78 | 14 | 4.0 | $3.6M | +0.3% | #91 of 1,422 |
| 7Polk County, WI | 77 | 7 | 3.6 | $3.9M | +1.7% | #103 of 1,422 |
| 8Dodge County, WI | 76 | 10 | 2.8 | $5M | −0.3% | #113 of 1,422 |
| 9Fond du Lac County, WI | 76 | 16 | 3.7 | $3.7M | +0.5% | #120 of 1,422 |
| 10Oconto County, WI | 76 | 8 | 4.8 | $2.9M | +2.9% | #125 of 1,422 |
| 28Douglas County, WI | 54 | 11 | 5.7 | $2.4M | −0.8% | #616 of 1,422 |
Other business types in Douglas County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in Douglas County, WI?
Map listings as of September 2026 show 11 physical therapy clinics in Douglas County. None of them are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 6 businesses with payroll classed as physical, occupational and speech therapists in 2023.
How much do households in Douglas County, WI spend on medical and dental services?
About $26.3M a year, or $1,371 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 11 physical therapy clinics on map listings, it comes to $2.4M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 19,160 households in Douglas County and national spending patterns by income.
How does Douglas County, WI compare with the U.S. for physical therapy clinics?
Douglas County has 5.7 physical therapy clinics per 10,000 households, 6% above the U.S. rate of 5.4. Spending per clinic is $2.4M, in line with the U.S. figure of $2.4M. The count on map listings matches the U.S. ratio of physical therapy clinics to household spending. There is one business with payroll in the industry for every 3,193 households, against one for every 2,482 across the U.S.
How fast is Douglas County, WI growing?
Population estimates put Douglas County at 43,990 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 19,160 households. Median household income in Douglas County is $75,099, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 39.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Douglas County scores 54 for physical therapy clinics (upper middle), #616 of 1,422 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in Douglas County
Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.