Groundwork

Health care · County · Wisconsin

Physical therapy clinics in Milwaukee County, WI

Competitor counts, household spending and official business counts for physical therapy clinics in Milwaukee County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #828 of 1,422 scored counties
#32 of 38 scored counties in Wisconsin

Listings
286
51 chain locations (18%)
Official establishments
104
+13.0% since 2019
Household spending a year
$525M
On medical and dental services · $1,338 a household
Spending per listing
$1.8M
24% below the U.S.
Listings per 10k households
7.3
35% above the U.S.
Population, 2025
924,216
−1.5% since 2020

See the physical therapy clinics around any address in Milwaukee County

The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Milwaukee County spend about $525M a year on medical and dental services, or $1,338 per household, 4% above the U.S. average. Spread across 286 physical therapy clinics, that is $1.8M per clinic, 24% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.

Milwaukee County has 286 physical therapy clinics on map listings as of September 2026. Of those, 51 are chain locations, or 18%, against 23% across the U.S. That comes to 7.3 for every 10,000 households, 35% above the U.S. rate of 5.4.

Official counts show 104 businesses with payroll classed as physical, occupational and speech therapists in Milwaukee County in 2023, up 13.0% from 2019. That is one for every 3,773 households, against one for every 2,482 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $350K have gone to businesses classed as physical, occupational and speech therapists in Milwaukee County.

Population estimates put the population change in Milwaukee County from 2020 to 2025 at −1.5%, against +3.1% for the U.S. The Groundwork market score for physical therapy clinics in Milwaukee County is 46 (lower middle), #828 of 1,422 scored counties and #32 of 38 scored counties in Wisconsin.

How Milwaukee County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Physical therapy in Milwaukee County, WI compared with Wisconsin and the U.S.
MeasureMilwaukee CountyWisconsinU.S.
Listings per 10k households7.35.65.4
Spending per listing$1.8M$2.5M$2.4M
Households per official establishment3,7733,3192,482
Official establishment growth, 2019–2023+13.0%+26.2%+23.1%
Population growth, 2020–2025−1.5%+1.3%+3.1%
Spending per household on medical and dental services$1,338$1,435$1,288
Median household income$64,435$77,485$80,734
Groundwork market score4672

Official counts and lending

Businesses

Official establishments, 2019 to 2023
92 → 104+13.0% over the period
Employees, 2023
664
Annual payroll, 2023
$36.1M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
28651 chain locations
Listings at the U.S. rate for this spending
219The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$350K

SBA-backed loans to businesses classed as physical, occupational and speech therapists in Milwaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Milwaukee County

Population, 2025 estimate
924,216−1.5% since 2020
Households
392,399
Median age
36.5
Homes lived in by their owners
50%
Vehicles per household
1.5
Land area
241 sq. mi.
People per square mile
3,837
Median household income
$64,435+27.3% vs. 2015–2019, before inflation
Average household income
$88,836
Median home value
$230,700
Jobs located here
496,935
Daytime population
971,639Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Milwaukee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.

Or open the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Physical therapy across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for physical therapy clinics, numbered among those based in Wisconsin, with Milwaukee County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for physical therapy clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Rock County, WI81142.1$6.7M+1.7%#42 of 1,422
2Calumet County, WI8194.2$3.6M+2.9%#48 of 1,422
3Sauk County, WI8062.1$6.6M+1.3%#53 of 1,422
4Shawano County, WI7952.9$4.5M+1.7%#70 of 1,422
5Pierce County, WI7863.8$4M+3.1%#87 of 1,422
6Jefferson County, WI78144.0$3.6M+0.3%#91 of 1,422
7Polk County, WI7773.6$3.9M+1.7%#103 of 1,422
8Dodge County, WI76102.8$5M−0.3%#113 of 1,422
9Fond du Lac County, WI76163.7$3.7M+0.5%#120 of 1,422
10Oconto County, WI7684.8$2.9M+2.9%#125 of 1,422
32Milwaukee County, WI462867.3$1.8M−1.5%#828 of 1,422

Other business types in Milwaukee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many physical therapy clinics are in Milwaukee County, WI?

Map listings as of September 2026 show 286 physical therapy clinics in Milwaukee County. 51 of them (18%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 104 businesses with payroll classed as physical, occupational and speech therapists in 2023, up 13.0% from 2019.

How much do households in Milwaukee County, WI spend on medical and dental services?

About $525M a year, or $1,338 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 286 physical therapy clinics on map listings, it comes to $1.8M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 392,399 households in Milwaukee County and national spending patterns by income.

How does Milwaukee County, WI compare with the U.S. for physical therapy clinics?

Milwaukee County has 7.3 physical therapy clinics per 10,000 households, 35% above the U.S. rate of 5.4. Spending per clinic is $1.8M, 24% below the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, Milwaukee County would have about 219, against 286 on map listings. There is one business with payroll in the industry for every 3,773 households, against one for every 2,482 across the U.S. The official count rose 13.0% from 2019 to 2023, against +23.1% for the U.S.

How fast is Milwaukee County, WI growing?

Population estimates put Milwaukee County at 924,216 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 392,399 households. Median household income in Milwaukee County is $64,435, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Milwaukee County scores 46 for physical therapy clinics (lower middle), #828 of 1,422 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Milwaukee County. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for physical therapy clinics · All 56 business types in Milwaukee County

Screening a site or an acquisition in Milwaukee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Milwaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.