Health care · Small-town market · Wisconsin
Physical therapy clinics in the Rice Lake, WI area
Competitor counts, household spending and official business counts for physical therapy clinics in the Rice Lake, WI area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 51 out of 100: Upper middle
Ranked #200 of 400 scored small-town markets
#10 of 10 scored small-town markets based in Wisconsin
- Listings
- 9
- 2 chain locations (22%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $26.4M
- On medical and dental services · $1,323 a household
- Spending per listing
- $2.9M
- 22% above the U.S.
- Listings per 10k households
- 4.5
- 17% below the U.S.
- Population, 2025
- 46,484
- −0.5% since 2020
See the physical therapy clinics around any address in the Rice Lake area
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Rice Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in the Rice Lake area comes to about $26.4M a year: $1,323 per household, 3% above the U.S. average. That works out to $2.9M per clinic, 22% above the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.
The Rice Lake area has 9 physical therapy clinics on map listings as of September 2026. 2 of them (22%) are chain locations, against 23% across the U.S. Per 10,000 households, that is 4.5, 17% below the U.S. rate of 5.4.
Official counts show 10 businesses with payroll classed as physical, occupational and speech therapists in the Rice Lake area in 2023. That is one for every 1,996 households, against one for every 2,482 across the U.S.
Population estimates put the population change in the Rice Lake area from 2020 to 2025 at −0.5%, against +3.1% for the U.S. For physical therapy clinics, the Rice Lake area has a Groundwork market score of 51 (upper middle): #200 of 400 scored small-town markets and #10 of 10 scored small-town markets based in Wisconsin.
How the Rice Lake area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rice Lake area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.5 | 5.6 | 5.4 |
| Spending per listing | $2.9M | $2.5M | $2.4M |
| Households per official establishment | 1,996 | 3,319 | 2,482 |
| Official establishment growth, 2019–2023 | n/a | +26.2% | +23.1% |
| Population growth, 2020–2025 | −0.5% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,323 | $1,435 | $1,288 |
| Median household income | $65,933 | $77,485 | $80,734 |
| Groundwork market score | 51 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 41
- Annual payroll, 2023
- $1.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 92 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Rice Lake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Rice Lake area
- Population, 2025 estimate
- 46,484−0.5% since 2020
- Households
- 19,955
- Median age
- 45.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 863 sq. mi.
- People per square mile
- 54
- Median household income
- $65,933
- Average household income
- $87,099
- Median home value
- $216,600
- Jobs located here
- 20,886
- Daytime population
- 44,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Rice Lake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of the Rice Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across Wisconsin
Every Wisconsin market ranked →The highest-scoring small-town markets in Wisconsin for physical therapy clinics, numbered among those based in Wisconsin, with the Rice Lake area marked.
Top small-town markets in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Baraboo, WI | 87 | 6 | 2.1 | $6.6M | +1.3% | #4 of 400 |
| 2Shawano, WI | 84 | 5 | 2.7 | $4.9M | +1.4% | #7 of 400 |
| 3Watertown-Fort Atkinson, WI | 81 | 14 | 4.0 | $3.6M | +0.3% | #16 of 400 |
| 4Beaver Dam, WI | 79 | 10 | 2.8 | $5M | −0.3% | #20 of 400 |
| 5Whitewater-Elkhorn, WI | 68 | 27 | 6.3 | $2.4M | +0.8% | #70 of 400 |
| 6Stevens Point-Plover, WI | 67 | 14 | 4.7 | $3M | +2.2% | #77 of 400 |
| 7Manitowoc, WI | 65 | 22 | 6.3 | $2.1M | +0.4% | #97 of 400 |
| 8Wisconsin Rapids-Marshfield, WI | 63 | 13 | 4.0 | $3.3M | −0.2% | #105 of 400 |
| 9Marinette, WI-MI | 58 | 14 | 4.8 | $2.7M | +0.3% | #146 of 400 |
| 10Rice Lake, WI | 51 | 9 | 4.5 | $2.9M | −0.5% | #200 of 400 |
Other business types in the Rice Lake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in the Rice Lake, WI area?
Map listings as of September 2026 show 9 physical therapy clinics in the Rice Lake area. 2 of them (22%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 10 businesses with payroll classed as physical, occupational and speech therapists in 2023.
How much do households in the Rice Lake, WI area spend on medical and dental services?
About $26.4M a year, or $1,323 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 9 physical therapy clinics on map listings, it comes to $2.9M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 19,955 households in the Rice Lake area and national spending patterns by income.
How does the Rice Lake, WI area compare with the U.S. for physical therapy clinics?
The Rice Lake area has 4.5 physical therapy clinics per 10,000 households, 17% below the U.S. rate of 5.4. Spending per clinic is $2.9M, 22% above the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, the Rice Lake area would have about 11, against 9 on map listings. There is one business with payroll in the industry for every 1,996 households, against one for every 2,482 across the U.S.
How fast is the Rice Lake, WI area growing?
Population estimates put the Rice Lake area at 46,484 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 19,955 households. Median household income in the Rice Lake area is $65,933, 18% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Rice Lake area scores 51 for physical therapy clinics (upper middle), #200 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Rice Lake area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in the Rice Lake area
Screening a site or an acquisition in the Rice Lake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Rice Lake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.