Groundwork

Health care · Metro area · Wisconsin

Physical therapy clinics in the Oshkosh-Neenah, WI metro area

How the Oshkosh-Neenah, WI metro area compares with other metro areas and the U.S. for physical therapy clinics: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #220 of 386 scored metro areas
#10 of 13 scored metro areas based in Wisconsin

Listings
47
6 chain locations (13%)
Official establishments
30
+50.0% since 2019
Household spending a year
$101.2M
On medical and dental services · $1,393 a household
Spending per listing
$2.2M
10% below the U.S.
Listings per 10k households
6.5
20% above the U.S.
Population, 2025
174,218
+1.4% since 2020

See the physical therapy clinics around any address in the Oshkosh-Neenah metro area

The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 47 physical therapy clinics in the Oshkosh-Neenah metro area. 6 of them (13%) are chain locations, against 23% across the U.S. That is 6.5 per 10,000 households, 20% above the U.S. rate of 5.4.

Households in the Oshkosh-Neenah metro area spend about $101.2M a year on medical and dental services, or $1,393 per household, 8% above the U.S. average. That works out to $2.2M per clinic, 10% below the U.S. figure of $2.4M. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade.

In 2023, official counts showed 30 businesses with payroll in the Oshkosh-Neenah metro area classed as physical, occupational and speech therapists, up 50.0% from 2019. That is one for every 2,422 households, against one for every 2,482 across the U.S.

Population estimates put the population change in the Oshkosh-Neenah metro area from 2020 to 2025 at +1.4%, slower than the U.S. (+3.1%). For physical therapy clinics, the Oshkosh-Neenah metro area has a Groundwork market score of 46 (lower middle): #220 of 386 scored metro areas and #10 of 13 scored metro areas based in Wisconsin.

How the Oshkosh-Neenah metro area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Physical therapy in Oshkosh-Neenah, WI metro area compared with Wisconsin and the U.S.
MeasureOshkosh-Neenah metro areaWisconsinU.S.
Listings per 10k households6.55.65.4
Spending per listing$2.2M$2.5M$2.4M
Households per official establishment2,4223,3192,482
Official establishment growth, 2019–2023+50.0%+26.2%+23.1%
Population growth, 2020–2025+1.4%+1.3%+3.1%
Spending per household on medical and dental services$1,393$1,435$1,288
Median household income$74,925$77,485$80,734
Groundwork market score4672

Official counts and lending

Businesses

Official establishments, 2019 to 2023
30+50.0% over the period
Employees, 2023
191
Annual payroll, 2023
$9.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
476 chain locations
Listings at the U.S. rate for this spending
42The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Oshkosh-Neenah metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Oshkosh-Neenah metro area

Population, 2025 estimate
174,218+1.4% since 2020
Households
72,667
Median age
40.1
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
435 sq. mi.
People per square mile
395
Median household income
$74,925+28.0% vs. 2015–2019, before inflation
Average household income
$94,286
Median home value
$225,800
Jobs located here
96,519
Daytime population
182,504Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oshkosh-Neenah metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.

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Physical therapy across Wisconsin

Every Wisconsin market ranked →

The highest-scoring metro areas in Wisconsin for physical therapy clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Oshkosh-Neenah metro area marked.

Top metro areas in Wisconsin

Metro areas in Wisconsin ranked for physical therapy clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Janesville-Beloit, WI81142.1$6.7M+1.7%#4 of 386
Minneapolis-St. Paul-Bloomington, MN-WI805934.0$4.1M+2.6%#7 of 386
2Fond du Lac, WI77163.7$3.7M+0.5%#19 of 386
3Green Bay, WI76674.9$2.9M+2.5%#27 of 386
4Madison, WI751515.0$3.1M+4.1%#29 of 386
5Eau Claire, WI74263.6$3.9M+2.6%#31 of 386
6Appleton, WI74464.6$3.2M+2.7%#36 of 386
7Wausau, WI73203.5$4.1M+1.0%#37 of 386
8La Crosse-Onalaska, WI-MN70233.2$4.4M+0.4%#53 of 386
9Sheboygan, WI63295.8$2.4M0.0%#102 of 386
10Oshkosh-Neenah, WI46476.5$2.2M+1.4%#220 of 386

Other business types in the Oshkosh-Neenah metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many physical therapy clinics are in the Oshkosh-Neenah, WI metro area?

There are 47 physical therapy clinics on map listings in the Oshkosh-Neenah metro area as of September 2026. 6 of them (13%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 30 businesses with payroll classed as physical, occupational and speech therapists in 2023, up 50.0% from 2019.

How much do households in the Oshkosh-Neenah, WI metro area spend on medical and dental services?

About $101.2M a year, or $1,393 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 47 physical therapy clinics on map listings, it comes to $2.2M per clinic. The spending figure covers all medical and dental services, not only physical therapy clinics. It is estimated from the incomes of the 72,667 households in the Oshkosh-Neenah metro area and national spending patterns by income.

How does the Oshkosh-Neenah, WI metro area compare with the U.S. for physical therapy clinics?

The Oshkosh-Neenah metro area has 6.5 physical therapy clinics per 10,000 households, 20% above the U.S. rate of 5.4. Spending per clinic is $2.2M, 10% below the U.S. figure of $2.4M. At the national ratio of physical therapy clinics to household spending, the Oshkosh-Neenah metro area would have about 42, against 47 on map listings. There is one business with payroll in the industry for every 2,422 households, against one for every 2,482 across the U.S. The official count rose 50.0% from 2019 to 2023, against +23.1% for the U.S.

How fast is the Oshkosh-Neenah, WI metro area growing?

Population estimates put the Oshkosh-Neenah metro area at 174,218 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 72,667 households. The median household income in the Oshkosh-Neenah metro area is $74,925 a year, 7% below the U.S. median of $80,734. That rose 28.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oshkosh-Neenah metro area scores 46 for physical therapy clinics (lower middle), #220 of 386 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oshkosh-Neenah metro area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for physical therapy clinics · All 56 business types in the Oshkosh-Neenah metro area

Screening a site or an acquisition in the Oshkosh-Neenah metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oshkosh-Neenah metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.