Health care · Metro area · Wisconsin
Physical therapy clinics in the Madison, WI metro area
Competitor counts, household spending and official business counts for physical therapy clinics in the Madison, WI metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #29 of 386 scored metro areas
#4 of 13 scored metro areas based in Wisconsin
- Listings
- 151
- 12 chain locations (8%)
- Official establishments
- 102
- +85.2% since 2019
- Household spending a year
- $466.9M
- On medical and dental services · $1,548 a household
- Spending per listing
- $3.1M
- 29% above the U.S.
- Listings per 10k households
- 5.0
- 7% below the U.S.
- Population, 2025
- 709,685
- +4.1% since 2020
See the physical therapy clinics around any address in the Madison metro area
The site report maps the physical therapy clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For physical therapy clinics, the Madison metro area has a Groundwork market score of 75 (high): #29 of 386 scored metro areas and #4 of 13 scored metro areas based in Wisconsin. That puts it in the top 10% of metro areas for physical therapy clinics.
At $1,548 per household (20% above the U.S. average), households in the Madison metro area spend about $466.9M a year on medical and dental services. That works out to $3.1M per clinic, 29% above the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only physical therapy clinics.
There are 151 physical therapy clinics on map listings in the Madison metro area as of September 2026. Chain locations make up 8% of them, against 23% across the U.S. That is 5.0 per 10,000 households, 7% below the U.S. rate of 5.4.
Official counts show 102 businesses with payroll classed as physical, occupational and speech therapists in the Madison metro area in 2023, up 85.2% from 2019. That is one for every 2,957 households, against one for every 2,482 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $648K have gone to businesses classed as physical, occupational and speech therapists in the Madison metro area. Population estimates show the Madison metro area grew 4.1% from 2020 to 2025, faster than the U.S. (+3.1%).
How the Madison metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the physical therapy clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.0 | 5.6 | 5.4 |
| Spending per listing | $3.1M | $2.5M | $2.4M |
| Households per official establishment | 2,957 | 3,319 | 2,482 |
| Official establishment growth, 2019–2023 | +85.2% | +26.2% | +23.1% |
| Population growth, 2020–2025 | +4.1% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,548 | $1,435 | $1,288 |
| Median household income | $88,804 | $77,485 | $80,734 |
| Groundwork market score | 75 | 72 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 102+85.2% over the period
- Employees, 2023
- 665
- Annual payroll, 2023
- $35.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 15112 chain locations
- Listings at the U.S. rate for this spending
- 194The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $648K
SBA-backed loans to businesses classed as physical, occupational and speech therapists in the Madison metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Madison metro area
- Population, 2025 estimate
- 709,685+4.1% since 2020
- Households
- 301,580
- Median age
- 39.0
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 3,309 sq. mi.
- People per square mile
- 209
- Median household income
- $88,804+22.7% vs. 2015–2019, before inflation
- Average household income
- $116,647
- Median home value
- $372,400
- Jobs located here
- 417,554
- Daytime population
- 747,946Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Madison metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the physical therapy clinics on map listings by name and distance.
Or open the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPhysical therapy across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for physical therapy clinics, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Madison metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Janesville-Beloit, WI | 81 | 14 | 2.1 | $6.7M | +1.7% | #4 of 386 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 80 | 593 | 4.0 | $4.1M | +2.6% | #7 of 386 |
| 2Fond du Lac, WI | 77 | 16 | 3.7 | $3.7M | +0.5% | #19 of 386 |
| 3Green Bay, WI | 76 | 67 | 4.9 | $2.9M | +2.5% | #27 of 386 |
| 4Madison, WI | 75 | 151 | 5.0 | $3.1M | +4.1% | #29 of 386 |
| 5Eau Claire, WI | 74 | 26 | 3.6 | $3.9M | +2.6% | #31 of 386 |
| 6Appleton, WI | 74 | 46 | 4.6 | $3.2M | +2.7% | #36 of 386 |
| 7Wausau, WI | 73 | 20 | 3.5 | $4.1M | +1.0% | #37 of 386 |
| 8La Crosse-Onalaska, WI-MN | 70 | 23 | 3.2 | $4.4M | +0.4% | #53 of 386 |
| 9Sheboygan, WI | 63 | 29 | 5.8 | $2.4M | 0.0% | #102 of 386 |
Other business types in the Madison metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many physical therapy clinics are in the Madison, WI metro area?
As of September 2026, map listings count 151 physical therapy clinics in the Madison metro area. 12 of them (8%) are chain locations. The listings count physical therapy and rehabilitation clinics. Official counts show 102 businesses with payroll classed as physical, occupational and speech therapists in 2023, up 85.2% from 2019.
How much do households in the Madison, WI metro area spend on medical and dental services?
About $466.9M a year, or $1,548 per household. That is 20% above the U.S. average (an index of 120, where 100 is the U.S. average). Spread across the 151 physical therapy clinics on map listings, it comes to $3.1M per clinic. That spending covers all medical and dental services, which physical therapy clinics share with other businesses in the trade. It is estimated from the incomes of the 301,580 households in the Madison metro area and national spending patterns by income.
How does the Madison, WI metro area compare with the U.S. for physical therapy clinics?
The Madison metro area has 5.0 physical therapy clinics per 10,000 households, 7% below the U.S. rate of 5.4. Spending per clinic is $3.1M, 29% above the U.S. figure of $2.4M. At the U.S. ratio of physical therapy clinics to household spending, the Madison metro area would have about 194, against 151 on map listings. There is one business with payroll in the industry for every 2,957 households, against one for every 2,482 across the U.S. The official count rose 85.2% from 2019 to 2023, against +23.1% for the U.S.
How fast is the Madison, WI metro area growing?
Population estimates put the Madison metro area at 709,685 people in 2025, up 4.1% since 2020, faster than the U.S. (+3.1%). It has 301,580 households. Median household income in the Madison metro area is $88,804, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Madison metro area scores 75 for physical therapy clinics (high), #29 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Madison metro area. It maps the physical therapy clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for physical therapy clinics · All 56 business types in the Madison metro area
Screening a site or an acquisition in the Madison metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Madison metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.