Auto · County · New Hampshire
Gas stations in Hillsborough County, NH
Competitor counts, household spending and official business counts for gas stations in Hillsborough County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #653 of 2,358 scored counties
#1 of 10 scored counties in New Hampshire
- Listings
- 128
- 102 chain locations (80%)
- Official establishments
- 134
- +6.4% since 2019
- Household spending a year
- $363.4M
- On gasoline and other fuels · $2,154 a household
- Spending per listing
- $2.8M
- 19% above the U.S.
- Listings per 10k households
- 7.6
- 30% below the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the gas stations around any address in Hillsborough County
The site report maps the gas stations on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,154 per household (17% below the U.S. average), households in Hillsborough County spend about $363.4M a year on gasoline and other fuels. That is about $2.8M of household spending for each station on map listings, 19% above the U.S. figure of $2.4M.
There are 128 gas stations on map listings in Hillsborough County as of September 2026. Chain locations make up 80% of them, against 84% across the U.S. That comes to 7.6 for every 10,000 households, 30% below the U.S. rate of 10.9.
Official counts show 134 businesses with payroll classed as gasoline stations in Hillsborough County in 2023, up 6.4% from 2019. That is one for every 1,259 households, against one for every 1,184 across the U.S. Another 3 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $2.8M have gone to businesses classed as gasoline stations in Hillsborough County.
Population estimates show Hillsborough County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for gas stations in Hillsborough County is 62 (upper middle), #653 of 2,358 scored counties and #1 of 10 scored counties in New Hampshire.
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all gasoline and other fuels by the gas stations counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 10.8 | 10.9 |
| Spending per listing | $2.8M | $2M | $2.4M |
| Households per official establishment | 1,259 | 1,009 | 1,184 |
| Official establishment growth, 2019–2023 | +6.4% | +0.2% | −3.1% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on gasoline and other fuels | $2,154 | $2,192 | $2,595 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 62 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 126 → 134+6.4% over the period
- Employees, 2023
- 898
- Annual payroll, 2023
- $28.6M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 128102 chain locations
- Listings at the U.S. rate for this spending
- 152The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $2.8M
SBA-backed loans to businesses classed as gasoline stations in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gas stations on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGas stations across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for gas stations, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hillsborough County, NH | 62 | 128 | 7.6 | $2.8M | +2.5% | #653 of 2,358 |
| 2Strafford County, NH | 59 | 44 | 8.4 | $2.5M | +3.0% | #790 of 2,358 |
| 3Rockingham County, NH | 53 | 142 | 11.1 | $2.1M | +3.0% | #1,031 of 2,358 |
| 4Merrimack County, NH | 51 | 64 | 10.5 | $2.2M | +2.6% | #1,120 of 2,358 |
| 5Belknap County, NH | 48 | 26 | 9.9 | $2.2M | +2.1% | #1,257 of 2,358 |
| 6Sullivan County, NH | 40 | 20 | 12.0 | $1.8M | +2.1% | #1,586 of 2,358 |
| 7Cheshire County, NH | 38 | 44 | 14.4 | $1.5M | +2.3% | #1,667 of 2,358 |
| 8Carroll County, NH | 34 | 39 | 17.9 | $1.2M | +5.0% | #1,841 of 2,358 |
| 9Grafton County, NH | 24 | 64 | 17.2 | $1.2M | +2.2% | #2,145 of 2,358 |
| 10Coos County, NH | 16 | 31 | 22.1 | $864K | +0.4% | #2,277 of 2,358 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gas stations are in Hillsborough County, NH?
As of September 2026, map listings count 128 gas stations in Hillsborough County. 102 of them (80%) are chain locations. The listings count gas stations. Official counts show 134 businesses with payroll classed as gasoline stations in 2023, up 6.4% from 2019. Official counts list 3 one-person businesses without payroll.
How much do households in Hillsborough County, NH spend on gasoline and other fuels?
About $363.4M a year, or $2,154 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 128 gas stations on map listings, it comes to $2.8M per station. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for gas stations?
Hillsborough County has 7.6 gas stations per 10,000 households, 30% below the U.S. rate of 10.9. Spending per station is $2.8M, 19% above the U.S. figure of $2.4M. At the U.S. ratio of gas stations to household spending, Hillsborough County would have about 152, against 128 on map listings. There is one business with payroll in the industry for every 1,259 households, against one for every 1,184 across the U.S. The official count rose 6.4% from 2019 to 2023, against −3.1% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 62 for gas stations (upper middle), #653 of 2,358 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the gas stations on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gas stations · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.