Groceries and convenience · County · New Hampshire
Convenience stores in Hillsborough County, NH
Competitor counts, household spending and official business counts for convenience stores in Hillsborough County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 65 out of 100: Upper middle
Ranked #585 of 2,261 scored counties
#1 of 10 scored counties in New Hampshire
- Listings
- 158
- 75 chain locations (47%)
- Official establishments
- 75
- +25.0% since 2019
- Household spending a year
- $1.2B
- On groceries · $7,386 a household
- Spending per listing
- $7.9M
- In line with the U.S.
- Listings per 10k households
- 9.4
- 18% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the convenience stores around any address in Hillsborough County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 158 convenience stores in Hillsborough County. Chain locations make up 47% of them, against 60% across the U.S. That comes to 9.4 for every 10,000 households, 18% above the U.S. rate of 8.0.
At $7,386 per household (17% above the U.S. average), households in Hillsborough County spend about $1.2B a year on groceries. That works out to $7.9M per store, in line with the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.
Official counts show 75 businesses with payroll classed as convenience stores in Hillsborough County in 2023, up 25.0% from 2019. That is one for every 2,250 households, against one for every 3,493 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $503K have gone to businesses classed as convenience stores in Hillsborough County.
Between 2020 and 2025, the population of Hillsborough County grew 2.5%, slower than the U.S. (+3.1%). The Groundwork market score for convenience stores in Hillsborough County is 65 (upper middle), #585 of 2,261 scored counties and #1 of 10 scored counties in New Hampshire.
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.4 | 11.9 | 8.0 |
| Spending per listing | $7.9M | $6.1M | $7.9M |
| Households per official establishment | 2,250 | 2,326 | 3,493 |
| Official establishment growth, 2019–2023 | +25.0% | +19.5% | +22.0% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on groceries | $7,386 | $7,252 | $6,319 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 65 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 60 → 75+25.0% over the period
- Employees, 2023
- 257
- Annual payroll, 2023
- $5.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 15875 chain locations
- Listings at the U.S. rate for this spending
- 158The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $503K
SBA-backed loans to businesses classed as convenience stores in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for convenience stores, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hillsborough County, NH | 65 | 158 | 9.4 | $7.9M | +2.5% | #585 of 2,261 |
| 2Rockingham County, NH | 65 | 131 | 10.3 | $7.5M | +3.0% | #589 of 2,261 |
| 3Merrimack County, NH | 65 | 69 | 11.3 | $6.3M | +2.6% | #599 of 2,261 |
| 4Belknap County, NH | 61 | 31 | 11.8 | $6M | +2.1% | #731 of 2,261 |
| 5Strafford County, NH | 57 | 61 | 11.7 | $6M | +3.0% | #876 of 2,261 |
| 6Grafton County, NH | 51 | 61 | 16.4 | $4.2M | +2.2% | #1,108 of 2,261 |
| 7Carroll County, NH | 46 | 38 | 17.4 | $4M | +5.0% | #1,287 of 2,261 |
| 8Sullivan County, NH | 45 | 24 | 14.4 | $4.7M | +2.1% | #1,307 of 2,261 |
| 9Cheshire County, NH | 38 | 61 | 19.9 | $3.4M | +2.3% | #1,568 of 2,261 |
| 10Coos County, NH | 34 | 29 | 20.7 | $2.9M | +0.4% | #1,695 of 2,261 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores68
- Grocery stores78
- Convenience stores65
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Hillsborough County, NH?
There are 158 convenience stores on map listings in Hillsborough County as of September 2026. 75 of them (47%) are chain locations. The listings count convenience stores without fuel. Official counts show 75 businesses with payroll classed as convenience stores in 2023, up 25.0% from 2019.
How much do households in Hillsborough County, NH spend on groceries?
About $1.2B a year, or $7,386 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 158 convenience stores on map listings, it comes to $7.9M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for convenience stores?
Hillsborough County has 9.4 convenience stores per 10,000 households, 18% above the U.S. rate of 8.0. Spending per store is $7.9M, in line with the U.S. figure of $7.9M. The count on map listings matches the U.S. ratio of convenience stores to household spending. There is one business with payroll in the industry for every 2,250 households, against one for every 3,493 across the U.S. The official count rose 25.0% from 2019 to 2023, against +22.0% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 65 for convenience stores (upper middle), #585 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.