Auto · County · New Hampshire
Auto repair shops in Hillsborough County, NH
How Hillsborough County, NH compares with other counties and the U.S. for auto repair shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,941 of 2,378 scored counties
#2 of 10 scored counties in New Hampshire
- Listings
- 447
- 71 chain locations (16%)
- Official establishments
- 268
- +5.9% since 2019
- Household spending a year
- $162.4M
- On vehicle maintenance and repairs · $963 a household
- Spending per listing
- $363K
- 18% below the U.S.
- Listings per 10k households
- 26.5
- 23% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the auto repair shops around any address in Hillsborough County
The site report maps the auto repair shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For auto repair shops, Hillsborough County has a Groundwork market score of 32 (lower middle): #1,941 of 2,378 scored counties and #2 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
Households in Hillsborough County spend about $162.4M a year on vehicle maintenance and repairs, or $963 per household, in line with the U.S. average. That works out to $363K per shop, 18% below the U.S. figure of $445K. The spending figure covers all vehicle maintenance and repairs, not only auto repair shops.
Hillsborough County has 447 auto repair shops on map listings as of September 2026. Of those, 71 are chain locations, or 16%, against 16% across the U.S. That is 26.5 per 10,000 households, 23% above the U.S. rate of 21.5.
The official count of businesses with payroll classed as mechanical, body and glass repair in Hillsborough County was 268 in 2023, up 5.9% from 2019. That is one for every 630 households, against one for every 955 across the U.S. Since fiscal 2022, 27 SBA-backed loans worth $6.5M have gone to businesses classed as mechanical, body and glass repair in Hillsborough County. Population estimates put the population change in Hillsborough County from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%).
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the auto repair shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 26.5 | 29.7 | 21.5 |
| Spending per listing | $363K | $328K | $445K |
| Households per official establishment | 630 | 601 | 955 |
| Official establishment growth, 2019–2023 | +5.9% | +2.7% | +2.1% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $963 | $974 | $958 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 32 | 22 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 253 → 268+5.9% over the period
- Employees, 2023
- 1,311
- Annual payroll, 2023
- $78.6M
- One-person businesses, 2023
- 268Businesses with no payroll
- Map listings, September 2026
- 44771 chain locations
- Listings at the U.S. rate for this spending
- 365The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 27
- Amount
- $6.5M
SBA-backed loans to businesses classed as mechanical, body and glass repair in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the auto repair shops on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardAuto repair shops across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for auto repair shops, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 35 | 132 | 25.3 | $370K | +3.0% | #1,840 of 2,378 |
| 2Hillsborough County, NH | 32 | 447 | 26.5 | $363K | +2.5% | #1,941 of 2,378 |
| 3Rockingham County, NH | 31 | 415 | 32.5 | $322K | +3.0% | #1,994 of 2,378 |
| 4Grafton County, NH | 28 | 108 | 29.1 | $307K | +2.2% | #2,089 of 2,378 |
| 5Carroll County, NH | 28 | 72 | 33.0 | $292K | +5.0% | #2,093 of 2,378 |
| 6Cheshire County, NH | 27 | 86 | 28.1 | $335K | +2.3% | #2,111 of 2,378 |
| 7Merrimack County, NH | 27 | 198 | 32.5 | $308K | +2.6% | #2,120 of 2,378 |
| 8Belknap County, NH | 25 | 81 | 30.8 | $315K | +2.1% | #2,160 of 2,378 |
| 9Sullivan County, NH | 19 | 63 | 37.9 | $245K | +2.1% | #2,276 of 2,378 |
| 10Coos County, NH | 11 | 49 | 35.0 | $229K | +0.4% | #2,362 of 2,378 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many auto repair shops are in Hillsborough County, NH?
Map listings as of September 2026 show 447 auto repair shops in Hillsborough County. 71 of them (16%) are chain locations. The listings count general, specialty, body and glass repair shops. Official counts show 268 businesses with payroll classed as mechanical, body and glass repair in 2023, up 5.9% from 2019. Official counts also show 268 one-person businesses without payroll.
How much do households in Hillsborough County, NH spend on vehicle maintenance and repairs?
About $162.4M a year, or $963 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 447 auto repair shops on map listings, it comes to $363K per shop. That spending covers all vehicle maintenance and repairs, which auto repair shops share with other businesses in the trade. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for auto repair shops?
Hillsborough County has 26.5 auto repair shops per 10,000 households, 23% above the U.S. rate of 21.5. Spending per shop is $363K, 18% below the U.S. figure of $445K. At the U.S. ratio of auto repair shops to household spending, Hillsborough County would have about 365, against 447 on map listings. There is one business with payroll in the industry for every 630 households, against one for every 955 across the U.S. The official count rose 5.9% from 2019 to 2023, against +2.1% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 32 for auto repair shops (lower middle), #1,941 of 2,378 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the auto repair shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for auto repair shops · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.