Groundwork

Auto · County · New Hampshire

Collision repair and body shops in Hillsborough County, NH

The collision repair and body shops in Hillsborough County, NH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #776 of 1,327 scored counties
#6 of 9 scored counties in New Hampshire

Listings
55
3 chain locations (5%)
Official establishments
60
−1.6% since 2019
Household spending a year
$162.4M
On vehicle maintenance and repairs · $963 a household
Spending per listing
$3M
4% below the U.S.
Listings per 10k households
3.3
6% above the U.S.
Population, 2025
433,415
+2.5% since 2020

See the collision repair and body shops around any address in Hillsborough County

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in Hillsborough County spend about $162.4M a year on vehicle maintenance and repairs, or $963 per household, in line with the U.S. average. Spread across 55 collision repair and body shops, that is $3M per shop, 4% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.

Hillsborough County has 55 collision repair and body shops on map listings as of September 2026. Chain locations make up 5% of them, against 14% across the U.S. That is 3.3 per 10,000 households, 6% above the U.S. rate of 3.1.

Official counts show 60 businesses with payroll classed as automotive body, paint and interior repair in Hillsborough County in 2023, down 1.6% from 2019. That is one for every 2,812 households, against one for every 3,689 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $75K have gone to businesses classed as automotive body, paint and interior repair in Hillsborough County.

Population estimates show Hillsborough County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Hillsborough County scores 45 (lower middle) on the Groundwork market score for collision repair and body shops, ranking #776 of 1,327 scored counties and #6 of 9 scored counties in New Hampshire.

How Hillsborough County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Hillsborough County, NH compared with New Hampshire and the U.S.
MeasureHillsborough CountyNew HampshireU.S.
Listings per 10k households3.33.13.1
Spending per listing$3M$3.1M$3.1M
Households per official establishment2,8122,9723,689
Official establishment growth, 2019–2023−1.6%−4.1%−0.8%
Population growth, 2020–2025+2.5%+2.7%+3.1%
Spending per household on vehicle maintenance and repairs$963$974$958
Median household income$103,545$99,031$80,734
Groundwork market score4540

Official counts and lending

Businesses

Official establishments, 2019 to 2023
61 → 60−1.6% over the period
Employees, 2023
355
Annual payroll, 2023
$22M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
553 chain locations
Listings at the U.S. rate for this spending
53The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
2
Amount
$75K

SBA-backed loans to businesses classed as automotive body, paint and interior repair in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Hillsborough County

Population, 2025 estimate
433,415+2.5% since 2020
Households
168,740
Median age
42.1
Homes lived in by their owners
67%
Vehicles per household
1.9
Land area
877 sq. mi.
People per square mile
486
Median household income
$103,545+27.1% vs. 2015–2019, before inflation
Average household income
$132,601
Median home value
$421,100
Jobs located here
221,067
Daytime population
417,173Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Hillsborough County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

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Collision repair and body shops across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for collision repair and body shops, numbered among those based in New Hampshire, with Hillsborough County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Grafton County, NH6971.9$4.7M+2.2%#230 of 1,327
2Strafford County, NH59142.7$3.5M+3.0%#450 of 1,327
3Belknap County, NH5872.7$3.6M+2.1%#478 of 1,327
4Rockingham County, NH51423.3$3.2M+3.0%#641 of 1,327
5Cheshire County, NH4882.6$3.6M+2.3%#690 of 1,327
6Hillsborough County, NH45553.3$3M+2.5%#776 of 1,327
7Merrimack County, NH41243.9$2.5M+2.6%#874 of 1,327
8Sullivan County, NH3084.8$1.9M+2.1%#1,107 of 1,327
9Coos County, NH1764.3$1.9M+0.4%#1,288 of 1,327

Other business types in Hillsborough County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many collision repair and body shops are in Hillsborough County, NH?

Map listings as of September 2026 show 55 collision repair and body shops in Hillsborough County. 3 of them (5%) are chain locations. The listings count collision repair and auto body shops. Official counts show 60 businesses with payroll classed as automotive body, paint and interior repair in 2023, down 1.6% from 2019.

How much do households in Hillsborough County, NH spend on vehicle maintenance and repairs?

About $162.4M a year, or $963 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 55 collision repair and body shops on map listings, it comes to $3M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.

How does Hillsborough County, NH compare with the U.S. for collision repair and body shops?

Hillsborough County has 3.3 collision repair and body shops per 10,000 households, 6% above the U.S. rate of 3.1. Spending per shop is $3M, 4% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Hillsborough County would have about 53, against 55 on map listings. There is one business with payroll in the industry for every 2,812 households, against one for every 3,689 across the U.S. The official count fell 1.6% from 2019 to 2023, against −0.8% for the U.S.

How fast is Hillsborough County, NH growing?

Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 45 for collision repair and body shops (lower middle), #776 of 1,327 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Hillsborough County. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in Hillsborough County

Screening a site or an acquisition in Hillsborough County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.