Groceries and convenience · County · New Hampshire
Grocery and convenience stores in Hillsborough County, NH
How Hillsborough County, NH compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #495 of 2,402 scored counties
#2 of 10 scored counties in New Hampshire
- Listings
- 315
- 118 chain locations (37%)
- Official establishments
- 139
- +13.0% since 2019
- Household spending a year
- $1.2B
- On groceries · $7,386 a household
- Spending per listing
- $4M
- 17% above the U.S.
- Listings per 10k households
- 18.7
- In line with the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the grocery and convenience stores around any address in Hillsborough County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 315 grocery and convenience stores in Hillsborough County. Chain locations make up 37% of them, against 42% across the U.S. That comes to 18.7 for every 10,000 households, in line with the U.S. rate of 18.7.
Households in Hillsborough County spend about $1.2B a year on groceries, or $7,386 per household, 17% above the U.S. average. That works out to $4M per store, 17% above the U.S. figure of $3.4M.
In 2023, official counts showed 139 businesses with payroll in Hillsborough County classed as grocery and convenience stores, up 13.0% from 2019. That is one for every 1,214 households, against one for every 1,293 across the U.S. Another 71 one-person businesses have no payroll, by official counts. Since fiscal 2022, 13 SBA-backed loans worth $5.4M have gone to businesses classed as grocery and convenience stores in Hillsborough County.
Population estimates show Hillsborough County grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Hillsborough County scores 68 (upper middle) on the Groundwork market score for grocery and convenience stores, ranking #495 of 2,402 scored counties and #2 of 10 scored counties in New Hampshire. That puts it in the top quarter of counties.
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.7 | 23.1 | 18.7 |
| Spending per listing | $4M | $3.1M | $3.4M |
| Households per official establishment | 1,214 | 1,160 | 1,293 |
| Official establishment growth, 2019–2023 | +13.0% | +9.1% | +7.2% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on groceries | $7,386 | $7,252 | $6,319 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 68 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 123 → 139+13.0% over the period
- Employees, 2023
- 6,084
- Annual payroll, 2023
- $158.5M
- One-person businesses, 2023
- 71Businesses with no payroll
- Map listings, September 2026
- 315118 chain locations
- Listings at the U.S. rate for this spending
- 368The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 13
- Amount
- $5.4M
SBA-backed loans to businesses classed as grocery and convenience stores in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for grocery and convenience stores, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merrimack County, NH | 69 | 128 | 21.0 | $3.4M | +2.6% | #470 of 2,402 |
| 2Hillsborough County, NH | 68 | 315 | 18.7 | $4M | +2.5% | #495 of 2,402 |
| 3Rockingham County, NH | 68 | 279 | 21.9 | $3.5M | +3.0% | #501 of 2,402 |
| 4Strafford County, NH | 62 | 116 | 22.3 | $3.2M | +3.0% | #715 of 2,402 |
| 5Belknap County, NH | 60 | 65 | 24.7 | $2.8M | +2.1% | #808 of 2,402 |
| 6Sullivan County, NH | 50 | 44 | 26.5 | $2.5M | +2.1% | #1,211 of 2,402 |
| 7Grafton County, NH | 46 | 110 | 29.6 | $2.4M | +2.2% | #1,366 of 2,402 |
| 8Carroll County, NH | 45 | 73 | 33.4 | $2.1M | +5.0% | #1,409 of 2,402 |
| 9Cheshire County, NH | 44 | 97 | 31.7 | $2.2M | +2.3% | #1,449 of 2,402 |
| 10Coos County, NH | 30 | 55 | 39.3 | $1.6M | +0.4% | #1,970 of 2,402 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores68
- Grocery stores78
- Convenience stores65
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Hillsborough County, NH?
Hillsborough County has 315 grocery and convenience stores on map listings as of September 2026. 118 of them (37%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 139 businesses with payroll classed as grocery and convenience stores in 2023, up 13.0% from 2019. Official counts list 71 one-person businesses without payroll.
How much do households in Hillsborough County, NH spend on groceries?
About $1.2B a year, or $7,386 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 315 grocery and convenience stores on map listings, it comes to $4M per store. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for grocery and convenience stores?
Hillsborough County has 18.7 grocery and convenience stores per 10,000 households, in line with the U.S. rate of 18.7. Spending per store is $4M, 17% above the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Hillsborough County would have about 368, against 315 on map listings. There is one business with payroll in the industry for every 1,214 households, against one for every 1,293 across the U.S. The official count rose 13.0% from 2019 to 2023, against +7.2% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 68 for grocery and convenience stores (upper middle), #495 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.