Groundwork

Pets · Metro area · Oregon

Pet businesses in the Portland-Vancouver-Hillsboro, OR-WA metro area

Competitor counts, household spending and official business counts for pet businesses in the Portland-Vancouver-Hillsboro, OR-WA metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #139 of 387 scored metro areas
#2 of 8 scored metro areas based in Oregon

Listings
1,161
252 chain locations (22%)
Official establishments
692
+6.5% since 2019
Household spending a year
$1.1B
On pets · $1,117 a household
Spending per listing
$972K
11% above the U.S.
Listings per 10k households
11.5
11% above the U.S.
Population, 2025
2,542,282
+1.0% since 2020

See the pet businesses around any address in the Portland-Vancouver-Hillsboro metro area

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,161 pet businesses in the Portland-Vancouver-Hillsboro metro area. Chain locations make up 22% of them, against 17% across the U.S. Per 10,000 households, that is 11.5, 11% above the U.S. rate of 10.4.

Households in the Portland-Vancouver-Hillsboro metro area spend about $1.1B a year on pets, or $1,117 per household, 23% above the U.S. average. That works out to $972K per business, 11% above the U.S. figure of $878K.

In 2023, official counts showed 692 businesses with payroll in the Portland-Vancouver-Hillsboro metro area classed as pet care, veterinarians and pet stores, up 6.5% from 2019. That is one for every 1,460 households, against one for every 1,852 across the U.S. Official counts list 1,925 one-person businesses without payroll. Since fiscal 2022, 39 SBA-backed loans worth $18.9M have gone to businesses classed as pet care, veterinarians and pet stores in the Portland-Vancouver-Hillsboro metro area.

Population estimates show the Portland-Vancouver-Hillsboro metro area grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). For pet businesses, the Portland-Vancouver-Hillsboro metro area has a Groundwork market score of 57 (upper middle): #139 of 387 scored metro areas and #2 of 8 scored metro areas based in Oregon.

How the Portland-Vancouver-Hillsboro metro area compares

The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Portland-Vancouver-Hillsboro, OR-WA metro area compared with Oregon and the U.S.
MeasurePortland-Vancouver-Hillsboro metro areaOregonU.S.
Listings per 10k households11.512.610.4
Spending per listing$972K$806K$878K
Households per official establishment1,4601,4601,852
Official establishment growth, 2019–2023+6.5%+6.1%+11.4%
Population growth, 2020–2025+1.0%+0.7%+3.1%
Spending per household on pets$1,117$1,014$909
Median household income$97,436$83,011$80,734
Groundwork market score5742

Official counts and lending

Businesses

Official establishments, 2019 to 2023
692+6.5% over the period
Employees, 2023
8,600
Annual payroll, 2023
$438.2M
One-person businesses, 2023
1,925Businesses with no payroll
Map listings, September 2026
1,161252 chain locations
Listings at the U.S. rate for this spending
1,285The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
39
Amount
$18.9M

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Portland-Vancouver-Hillsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Portland-Vancouver-Hillsboro metro area

Population, 2025 estimate
2,542,282+1.0% since 2020
Households
1,010,265
Median age
40.2
Homes lived in by their owners
62%
Vehicles per household
1.8
Land area
6,687 sq. mi.
People per square mile
377
Median household income
$97,436+30.3% vs. 2015–2019, before inflation
Average household income
$128,023
Median home value
$559,400
Jobs located here
1,264,357
Daytime population
2,561,079Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Portland-Vancouver-Hillsboro metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet businesses across Oregon

Every Oregon market ranked →

The highest-scoring metro areas in Oregon for pet businesses, numbered among those based in Oregon, with the Portland-Vancouver-Hillsboro metro area marked.

Top metro areas in Oregon

Metro areas in Oregon ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Salem, OR6017210.8$898K+2.7%#113 of 387
2Portland-Vancouver-Hillsboro, OR-WA571,16111.5$972K+1.0%#139 of 387
3Corvallis, OR475013.0$762K+4.4%#219 of 387
4Albany, OR447815.4$581K+3.0%#248 of 387
5Eugene-Springfield, OR4318011.2$800K−0.7%#252 of 387
6Bend, OR3819818.9$558K+7.0%#289 of 387
7Grants Pass, OR365414.7$580K−0.4%#301 of 387
8Medford, OR3311912.9$711K−0.9%#317 of 387

Other business types in the Portland-Vancouver-Hillsboro metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in the Portland-Vancouver-Hillsboro, OR-WA metro area?

There are 1,161 pet businesses on map listings in the Portland-Vancouver-Hillsboro metro area as of September 2026. 252 of them (22%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 692 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 6.5% from 2019. Official counts also show 1,925 one-person businesses without payroll.

How much do households in the Portland-Vancouver-Hillsboro, OR-WA metro area spend on pets?

About $1.1B a year, or $1,117 per household. That is 23% above the U.S. average (an index of 123, where 100 is the U.S. average). Spread across the 1,161 pet businesses on map listings, it comes to $972K per business. It is estimated from the incomes of the 1,010,265 households in the Portland-Vancouver-Hillsboro metro area and national spending patterns by income.

How does the Portland-Vancouver-Hillsboro, OR-WA metro area compare with the U.S. for pet businesses?

The Portland-Vancouver-Hillsboro metro area has 11.5 pet businesses per 10,000 households, 11% above the U.S. rate of 10.4. Spending per business is $972K, 11% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Portland-Vancouver-Hillsboro metro area would have about 1,285, against 1,161 on map listings. There is one business with payroll in the industry for every 1,460 households, against one for every 1,852 across the U.S. The official count rose 6.5% from 2019 to 2023, against +11.4% for the U.S.

How fast is the Portland-Vancouver-Hillsboro, OR-WA metro area growing?

Population estimates put the Portland-Vancouver-Hillsboro metro area at 2,542,282 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 1,010,265 households. The median household income in the Portland-Vancouver-Hillsboro metro area is $97,436 a year, 21% above the U.S. median of $80,734. That rose 30.3% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Portland-Vancouver-Hillsboro metro area scores 57 for pet businesses (upper middle), #139 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Portland-Vancouver-Hillsboro metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in the Portland-Vancouver-Hillsboro metro area

Screening a site or an acquisition in the Portland-Vancouver-Hillsboro metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.