Groceries and convenience · Metro area · Oregon
Grocery stores in the Portland-Vancouver-Hillsboro, OR-WA metro area
Competitor counts, household spending and official business counts for grocery stores in the Portland-Vancouver-Hillsboro, OR-WA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #125 of 387 scored metro areas
#3 of 8 scored metro areas based in Oregon
- Listings
- 602
- 204 chain locations (34%)
- Official establishments
- 384
- +2.1% since 2019
- Household spending a year
- $6.5B
- On groceries · $6,482 a household
- Spending per listing
- $10.9M
- 17% above the U.S.
- Listings per 10k households
- 6.0
- 12% below the U.S.
- Population, 2025
- 2,542,282
- +1.0% since 2020
See the grocery stores around any address in the Portland-Vancouver-Hillsboro metro area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Portland-Vancouver-Hillsboro metro area spend about $6.5B a year on groceries, or $6,482 per household, 3% above the U.S. average. That is about $10.9M of household spending for each store on map listings, 17% above the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
There are 602 grocery stores on map listings in the Portland-Vancouver-Hillsboro metro area as of September 2026. 204 of them (34%) are chain locations, against 37% across the U.S. That comes to 6.0 for every 10,000 households, 12% below the U.S. rate of 6.8.
In 2023, official counts showed 384 businesses with payroll in the Portland-Vancouver-Hillsboro metro area classed as supermarkets and grocery stores, up 2.1% from 2019. That is one for every 2,631 households, against one for every 2,053 across the U.S. Since fiscal 2022, 11 SBA-backed loans worth $12M have gone to businesses classed as supermarkets and grocery stores in the Portland-Vancouver-Hillsboro metro area.
Between 2020 and 2025, the population of the Portland-Vancouver-Hillsboro metro area grew 1.0%, slower than the U.S. (+3.1%). The Portland-Vancouver-Hillsboro metro area scores 60 (upper middle) on the Groundwork market score for grocery stores, ranking #125 of 387 scored metro areas and #3 of 8 scored metro areas based in Oregon.
How the Portland-Vancouver-Hillsboro metro area compares
The same measures for Oregon and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portland-Vancouver-Hillsboro metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.0 | 6.9 | 6.8 |
| Spending per listing | $10.9M | $8.9M | $9.3M |
| Households per official establishment | 2,631 | 2,282 | 2,053 |
| Official establishment growth, 2019–2023 | +2.1% | +1.6% | 0.0% |
| Population growth, 2020–2025 | +1.0% | +0.7% | +3.1% |
| Spending per household on groceries | $6,482 | $6,152 | $6,319 |
| Median household income | $97,436 | $83,011 | $80,734 |
| Groundwork market score | 60 | 42 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 384+2.1% over the period
- Employees, 2023
- 20,296
- Annual payroll, 2023
- $729.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 602204 chain locations
- Listings at the U.S. rate for this spending
- 705The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 11
- Amount
- $12M
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Portland-Vancouver-Hillsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Portland-Vancouver-Hillsboro metro area
- Population, 2025 estimate
- 2,542,282+1.0% since 2020
- Households
- 1,010,265
- Median age
- 40.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 6,687 sq. mi.
- People per square mile
- 377
- Median household income
- $97,436+30.3% vs. 2015–2019, before inflation
- Average household income
- $128,023
- Median home value
- $559,400
- Jobs located here
- 1,264,357
- Daytime population
- 2,561,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Portland-Vancouver-Hillsboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for grocery stores, numbered among those based in Oregon, with the Portland-Vancouver-Hillsboro metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bend, OR | 64 | 61 | 5.8 | $10.8M | +7.0% | #92 of 387 |
| 2Corvallis, OR | 62 | 20 | 5.2 | $11.6M | +4.4% | #104 of 387 |
| 3Portland-Vancouver-Hillsboro, OR-WA | 60 | 602 | 6.0 | $10.9M | +1.0% | #125 of 387 |
| 4Salem, OR | 56 | 99 | 6.2 | $9.7M | +2.7% | #156 of 387 |
| 5Albany, OR | 44 | 37 | 7.3 | $8M | +3.0% | #240 of 387 |
| 6Eugene-Springfield, OR | 32 | 99 | 6.2 | $9.4M | −0.7% | #309 of 387 |
| 7Medford, OR | 24 | 62 | 6.7 | $8.7M | −0.9% | #350 of 387 |
| 8Grants Pass, OR | 12 | 34 | 9.3 | $6.1M | −0.4% | #384 of 387 |
Other business types in the Portland-Vancouver-Hillsboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores57
- Grocery stores60
- Convenience stores56
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Portland-Vancouver-Hillsboro, OR-WA metro area?
As of September 2026, map listings count 602 grocery stores in the Portland-Vancouver-Hillsboro metro area. 204 of them (34%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 384 businesses with payroll classed as supermarkets and grocery stores in 2023, up 2.1% from 2019.
How much do households in the Portland-Vancouver-Hillsboro, OR-WA metro area spend on groceries?
About $6.5B a year, or $6,482 per household. That is 3% above the U.S. average (an index of 103, where 100 is the U.S. average). Spread across the 602 grocery stores on map listings, it comes to $10.9M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 1,010,265 households in the Portland-Vancouver-Hillsboro metro area and national spending patterns by income.
How does the Portland-Vancouver-Hillsboro, OR-WA metro area compare with the U.S. for grocery stores?
The Portland-Vancouver-Hillsboro metro area has 6.0 grocery stores per 10,000 households, 12% below the U.S. rate of 6.8. Spending per store is $10.9M, 17% above the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, the Portland-Vancouver-Hillsboro metro area would have about 705, against 602 on map listings. There is one business with payroll in the industry for every 2,631 households, against one for every 2,053 across the U.S. The official count rose 2.1% from 2019 to 2023, against 0.0% for the U.S.
How fast is the Portland-Vancouver-Hillsboro, OR-WA metro area growing?
Population estimates put the Portland-Vancouver-Hillsboro metro area at 2,542,282 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 1,010,265 households. The median household income in the Portland-Vancouver-Hillsboro metro area is $97,436 a year, 21% above the U.S. median of $80,734. That rose 30.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Portland-Vancouver-Hillsboro metro area scores 60 for grocery stores (upper middle), #125 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Portland-Vancouver-Hillsboro metro area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Portland-Vancouver-Hillsboro metro area
Screening a site or an acquisition in the Portland-Vancouver-Hillsboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.