Real estate · Metro area · Oregon
Real estate agents and brokers in the Portland-Vancouver-Hillsboro, OR-WA metro area
The real estate agents and brokers in the Portland-Vancouver-Hillsboro, OR-WA metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #187 of 387 scored metro areas
#5 of 8 scored metro areas based in Oregon
- Listings
- 3,115
- 111 chain locations (4%)
- Official establishments
- 1,709
- +5.0% since 2019
- Household spending a year
- $19.8B
- On rent and homeowner costs · $19,567 a household
- Housing spending per listing (U.S. = 100)
- 116
- 16% above the U.S.
- Listings per 10k households
- 30.8
- In line with the U.S.
- Population, 2025
- 2,542,282
- +1.0% since 2020
See the real estate agents and brokers around any address in the Portland-Vancouver-Hillsboro metro area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 3,115 real estate agents and brokers in the Portland-Vancouver-Hillsboro metro area. Chain locations make up 4% of them, against 4% across the U.S. That is 30.8 per 10,000 households, in line with the U.S. rate of 30.6.
Household spending on rent and homeowner costs in the Portland-Vancouver-Hillsboro metro area comes to about $19.8B a year: $19,567 per household, 17% above the U.S. average. Housing spending per office is 16% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Portland-Vancouver-Hillsboro metro area was 1,709 in 2023, up 5.0% from 2019. That is one for every 591 households, against one for every 788 across the U.S. Since fiscal 2022, 21 SBA-backed loans worth $10.4M have gone to businesses classed as offices of real estate agents and brokers in the Portland-Vancouver-Hillsboro metro area.
Between 2020 and 2025, the population of the Portland-Vancouver-Hillsboro metro area grew 1.0%, slower than the U.S. (+3.1%). The Groundwork market score for real estate agents and brokers in the Portland-Vancouver-Hillsboro metro area is 49 (lower middle), #187 of 387 scored metro areas and #5 of 8 scored metro areas based in Oregon.
How the Portland-Vancouver-Hillsboro metro area compares
The same measures for Oregon and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Portland-Vancouver-Hillsboro metro area | Oregon | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.8 | 29.8 | 30.6 |
| Housing spending per listing (U.S. = 100) | 116 | 113 | 100 |
| Households per official establishment | 591 | 593 | 788 |
| Official establishment growth, 2019–2023 | +5.0% | +10.6% | +20.1% |
| Population growth, 2020–2025 | +1.0% | +0.7% | +3.1% |
| Spending per household on rent and homeowner costs | $19,567 | $18,335 | $16,661 |
| Median household income | $97,436 | $83,011 | $80,734 |
| Groundwork market score | 49 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 1,709+5.0% over the period
- Employees, 2023
- 3,651
- Annual payroll, 2023
- $273.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3,115111 chain locations
- Listings at the U.S. rate for this spending
- 3,626The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 21
- Amount
- $10.4M
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Portland-Vancouver-Hillsboro metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Portland-Vancouver-Hillsboro metro area
- Population, 2025 estimate
- 2,542,282+1.0% since 2020
- Households
- 1,010,265
- Median age
- 40.2
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.8
- Land area
- 6,687 sq. mi.
- People per square mile
- 377
- Median household income
- $97,436+30.3% vs. 2015–2019, before inflation
- Average household income
- $128,023
- Median home value
- $559,400
- Jobs located here
- 1,264,357
- Daytime population
- 2,561,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Portland-Vancouver-Hillsboro metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Oregon
Every Oregon market ranked →The highest-scoring metro areas in Oregon for real estate agents and brokers, numbered among those based in Oregon, with the Portland-Vancouver-Hillsboro metro area marked.
Top metro areas in Oregon
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Corvallis, OR | 65 | 87 | 22.6 | 146 | +4.4% | #61 of 387 |
| 2Albany, OR | 64 | 99 | 19.5 | 159 | +3.0% | #67 of 387 |
| 3Salem, OR | 56 | 401 | 25.1 | 130 | +2.7% | #125 of 387 |
| 4Grants Pass, OR | 55 | 84 | 22.9 | 132 | −0.4% | #133 of 387 |
| 5Portland-Vancouver-Hillsboro, OR-WA | 49 | 3,115 | 30.8 | 116 | +1.0% | #187 of 387 |
| 6Bend, OR | 37 | 523 | 50.0 | 69 | +7.0% | #317 of 387 |
| 7Eugene-Springfield, OR | 36 | 477 | 29.7 | 105 | −0.7% | #320 of 387 |
| 8Medford, OR | 36 | 286 | 31.1 | 102 | −0.9% | #321 of 387 |
Other business types in the Portland-Vancouver-Hillsboro metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate44
- Real estate agents and brokers49
- Property management41
- Mortgage brokers and lenders31
- Home inspectors57
Funeral services
Questions
How many real estate agents and brokers are in the Portland-Vancouver-Hillsboro, OR-WA metro area?
There are 3,115 real estate agents and brokers on map listings in the Portland-Vancouver-Hillsboro metro area as of September 2026. 111 of them (4%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 1,709 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 5.0% from 2019.
How much do households in the Portland-Vancouver-Hillsboro, OR-WA metro area spend on rent and homeowner costs?
About $19.8B a year, or $19,567 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). For the 3,115 real estate agents and brokers on map listings, housing spending per office is 16% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 1,010,265 households in the Portland-Vancouver-Hillsboro metro area and national spending patterns by income.
How does the Portland-Vancouver-Hillsboro, OR-WA metro area compare with the U.S. for real estate agents and brokers?
The Portland-Vancouver-Hillsboro metro area has 30.8 real estate agents and brokers per 10,000 households, in line with the U.S. rate of 30.6. The index of housing spending per office is 116, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Portland-Vancouver-Hillsboro metro area would have about 3,626, against 3,115 on map listings. There is one business with payroll in the industry for every 591 households, against one for every 788 across the U.S. The official count rose 5.0% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Portland-Vancouver-Hillsboro, OR-WA metro area growing?
Population estimates put the Portland-Vancouver-Hillsboro metro area at 2,542,282 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 1,010,265 households. The median household income in the Portland-Vancouver-Hillsboro metro area is $97,436 a year, 21% above the U.S. median of $80,734. That rose 30.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Portland-Vancouver-Hillsboro metro area scores 49 for real estate agents and brokers (lower middle), #187 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Portland-Vancouver-Hillsboro metro area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Portland-Vancouver-Hillsboro metro area
Screening a site or an acquisition in the Portland-Vancouver-Hillsboro metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Portland-Vancouver-Hillsboro metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.