Metro area profile · Ohio
Canton-Massillon, OH metro area market data
How the Canton-Massillon metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 400,246
- −0.2% since 2020
- Households
- 167,161
- Median household income
- $67,801
- +25.6% vs. 2015–2019, before inflation
- Median home value
- $186,200
- Jobs located here
- 167,864
- Highest market score
- 71
- Doctors, dentists and clinics, #47 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Canton-Massillon metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Canton-Massillon metro area has an estimated 400,246 people and 167,161 households. Between 2020 and 2025, the population of the Canton-Massillon metro area declined 0.2%, against +3.1% for the U.S. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
Relative to the U.S., household spending in the Canton-Massillon metro area runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in the Canton-Massillon metro area, medical and dental practices (71), physical therapy clinics (70) and chiropractors (63) have the highest Groundwork market scores. For medical and dental practices, that ranks #47 of 387 scored metro areas.
The Canton-Massillon metro area takes in 2 counties: Stark County and Carroll County. Against the U.S., map listings per household run highest for home inspectors (2.3 times the U.S. rate) and lowest for mortgage brokers and lenders (51% below the U.S. rate).
All 56 business types in the Canton-Massillon metro area
Highest Groundwork market score first. Each score compares the Canton-Massillon metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 71 | #47 of 387 | 917 | 54.9 | $243K | 159 | 451 |
| Physical therapy | 70 | #58 of 386 | 65 | 3.9 | $3.4M | 143 | 36 |
| Chiropractors | 63 | #90 of 386 | 64 | 3.8 | $3.5M | 146 | 39 |
| Dentists and orthodontists | 63 | #99 of 387 | 174 | 10.4 | $1.3M | 130 | 125 |
| Dry cleaners | 61 | #78 of 272 | 11 | 0.7 | $28.1M | 179 | 11 |
| Primary care and pediatrics | 61 | #113 of 387 | 97 | 5.8 | $2.3M | 129 | 201 |
| Sit-down restaurants | 58 | #123 of 387 | 769 | 46.0 | $787K | 119 | 253 |
| Barbershops | 58 | #127 of 387 | 73 | 4.4 | $2.1M | 113 | 4 |
| Gas stations | 57 | #146 of 387 | 151 | 9.0 | $3M | 124 | 113 |
| Clothing, shoes and laundry | 57 | #148 of 387 | 285 | 17.0 | $1.1M | 123 | 124 |
| Clothing and shoe stores | 57 | #155 of 387 | 203 | 12.1 | $1.5M | 120 | 103 |
| Property management | 54 | #144 of 374 | 28 | 1.7 | Index only | 144 | 49 |
| Auto repair shops | 53 | #182 of 387 | 365 | 21.8 | $478K | 107 | 166 |
| Mortgage brokers and lenders | 52 | #162 of 373 | 35 | 2.1 | Index only | 164 | 16 |
| Real estate | 51 | #172 of 387 | 392 | 23.5 | Index only | 132 | 192 |
| Optometrists and eye care | 51 | #189 of 386 | 69 | 4.1 | $3.2M | 103 | 25 |
| Collision repair and body shops | 51 | #196 of 381 | 59 | 3.5 | $3M | 96 | 32 |
| Oil change and quick lube | 50 | #151 of 290 | 13 | 0.8 | $13.4M | 98 | 14 |
| Yoga, Pilates and fitness studios | 50 | #166 of 347 | 28 | 1.7 | $4.7M | 116 | 41 |
| Coffee shops and cafes | 50 | #190 of 387 | 136 | 8.1 | $4.4M | 120 | 88 |
| Electricians | 50 | #192 of 383 | 35 | 2.1 | $12.2M | 102 | 73 |
| Real estate agents and brokers | 49 | #185 of 387 | 306 | 18.3 | Index only | 134 | 99 |
| Pest control | 48 | #182 of 345 | 17 | 1.0 | $11.4M | 112 | 16 |
| Restaurants and cafes | 47 | #207 of 387 | 1,529 | 91.5 | $396K | 107 | 724 |
| Gyms, studios and classes | 47 | #216 of 387 | 217 | 13.0 | $605K | 91 | 69 |
| Auto repair and car care | 47 | #228 of 387 | 666 | 39.8 | $262K | 97 | 240 |
| Child care and preschools | 45 | #234 of 387 | 66 | 3.9 | $907K | 91 | 59 |
| HVAC and plumbing | 45 | #236 of 387 | 98 | 5.9 | $4.4M | 92 | 103 |
| Gyms | 45 | #245 of 387 | 115 | 6.9 | $1.1M | 88 | 41 |
| Grocery and convenience stores | 44 | #237 of 387 | 272 | 16.3 | $3.6M | 105 | 103 |
| Tire shops | 44 | #237 of 386 | 76 | 4.5 | $2.3M | 92 | 28 |
| Pet stores | 44 | #241 of 382 | 32 | 1.9 | $4.1M | 90 | 9 |
| Martial arts and dance studios | 44 | #252 of 387 | 74 | 4.4 | $1.8M | 88 | 28 |
| Laundromats | 43 | #220 of 364 | 24 | 1.4 | $12.9M | 103 | 10 |
| Funeral homes | 43 | #227 of 377 | 44 | 2.6 | $587K | 86 | 23 |
| Veterinarians | 43 | #242 of 384 | 51 | 3.1 | $2.6M | 94 | 40 |
| Nail salons | 43 | #255 of 387 | 78 | 4.7 | $2M | 119 | 38 |
| Convenience stores | 41 | #253 of 387 | 127 | 7.6 | $7.6M | 97 | 42 |
| Spas and skin care | 41 | #269 of 387 | 156 | 9.3 | $997K | 114 | 42 |
| Grocery stores | 40 | #259 of 387 | 103 | 6.2 | $9.4M | 101 | 61 |
| Salons, barbers and spas | 40 | #292 of 387 | 696 | 41.6 | $223K | 105 | 189 |
| Bakeries and dessert shops | 38 | #293 of 387 | 149 | 8.9 | $4.1M | 98 | 101 |
| Hair salons | 38 | #310 of 387 | 375 | 22.4 | $415K | 96 | 101 |
| House cleaning | 37 | #293 of 375 | 34 | 2.0 | $5.7M | 89 | 76 |
| Pet businesses | 36 | #297 of 387 | 187 | 11.2 | $699K | 80 | 82 |
| Home repair trades | 36 | #310 of 387 | 225 | 13.5 | $1.9M | 78 | 220 |
| Car washes and detailing | 32 | #332 of 387 | 101 | 6.0 | $1.7M | 69 | 29 |
| Pet grooming and boarding | 30 | #328 of 386 | 73 | 4.4 | $1.8M | 70 | 33 |
| Home inspectors | 27 | #230 of 243 | 23 | 1.4 | Index only | 37 | 6 |
| Fast food and sandwich shops | 27 | #327 of 387 | 245 | 14.7 | $2.5M | 81 | 379 |
| Insurance agencies | 26 | #330 of 387 | 259 | 15.5 | $1M | 83 | 169 |
| Pizza | 21 | #367 of 387 | 168 | 10.1 | $3.6M | 71 | 379 |
| Lawn, cleaning and pest control | 21 | #377 of 387 | 174 | 10.4 | $1.1M | 67 | 276 |
| Roofing and gutters | 16 | #377 of 381 | 92 | 5.5 | $4.6M | 55 | 44 |
| Landscaping and lawn care | 14 | #384 of 385 | 123 | 7.4 | $1.6M | 54 | 184 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.1 | $111.4M | Too few | 25 |
Household spending in the Canton-Massillon metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $174.4M | $1,043 | 109 |
| Gasoline and other fuels | $445.8M | $2,667 | 103 |
| Food away from home | $605M | $3,619 | 89 |
| Groceries | $971M | $5,809 | 92 |
| Personal care products and services | $155.5M | $930 | 93 |
| Child care and other personal services | $59.9M | $358 | 62 |
| Memberships, classes and admissions | $131.4M | $786 | 80 |
| Medical and dental services | $222.8M | $1,333 | 103 |
| Pets | $130.8M | $782 | 86 |
| Clothing, shoes and related services | $309.2M | $1,850 | 90 |
| Vehicle insurance | $271M | $1,621 | 83 |
| Home repairs, maintenance and insurance | $427.7M | $2,559 | 85 |
| Lawn care, cleaning and other household services | $194.3M | $1,163 | 82 |
| Rent and homeowner costs | $2.2B | $13,363 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Canton-Massillon metro area
- Population, 2025 estimate
- 400,246−0.2% since 2020
- Households
- 167,161
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 970 sq. mi.
- People per square mile
- 413
- Median household income
- $67,801+25.6% vs. 2015–2019, before inflation
- Average household income
- $86,722
- Median home value
- $186,200
- Jobs located here
- 167,864
- Daytime population
- 384,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Canton-Massillon metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Canton-Massillon metro area 2
- Stark County, OH373,713 people
- Carroll County, OH26,659 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
- Wooster, OH area116,588 people
Questions
How fast is the Canton-Massillon, OH metro area growing?
Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income rose 25.6% from the 2015–2019 survey, before inflation.
How much do households in the Canton-Massillon, OH metro area spend?
Households in the Canton-Massillon metro area spend about $2.2B a year on rent and homeowner costs, $971M on groceries and $605M on food away from home. Set against the U.S., households in the Canton-Massillon metro area spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in the Canton-Massillon, OH metro area?
The highest Groundwork market scores in the Canton-Massillon metro area are for medical and dental practices (71), physical therapy clinics (70) and chiropractors (63). The Canton-Massillon metro area ranks #47 of 387 scored metro areas for medical and dental practices.
How does the Canton-Massillon, OH metro area compare with the U.S.?
The median household income in the Canton-Massillon metro area is $67,801 a year, 16% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $186,200, against $332,700 for the U.S. For its number of households, the Canton-Massillon metro area has the most map listings, relative to the U.S., for home inspectors (2.3 times the U.S. rate) and the fewest for mortgage brokers and lenders (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Canton-Massillon metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Canton-Massillon metro area?
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The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.