Groundwork

Clothing and laundry · Metro area · Ohio

Clothing and shoe stores in the Canton-Massillon, OH metro area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Canton-Massillon, OH metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #155 of 387 scored metro areas
#6 of 12 scored metro areas based in Ohio

Listings
203
98 chain locations (48%)
Official establishments
103
−8.1% since 2019
Household spending a year
$309.2M
On clothing, shoes and related services · $1,850 a household
Spending per listing
$1.5M
20% above the U.S.
Listings per 10k households
12.1
25% below the U.S.
Population, 2025
400,246
−0.2% since 2020

See the clothing and shoe stores around any address in the Canton-Massillon metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Canton-Massillon metro area comes to about $309.2M a year: $1,850 per household, 10% below the U.S. average. That is about $1.5M of household spending for each store on map listings, 20% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Canton-Massillon metro area has 203 clothing and shoe stores on map listings as of September 2026. 98 of them (48%) are chain locations, against 44% across the U.S. That comes to 12.1 for every 10,000 households, 25% below the U.S. rate of 16.2.

Official counts show 103 businesses with payroll classed as clothing and shoe stores in the Canton-Massillon metro area in 2023, down 8.1% from 2019. That is one for every 1,623 households, against one for every 1,273 across the U.S. Another 229 one-person businesses have no payroll, by official counts. Since fiscal 2022, 5 SBA-backed loans worth $2.9M have gone to businesses classed as clothing and shoe stores in the Canton-Massillon metro area.

Population estimates show the Canton-Massillon metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. For clothing and shoe stores, the Canton-Massillon metro area has a Groundwork market score of 57 (upper middle): #155 of 387 scored metro areas and #6 of 12 scored metro areas based in Ohio.

How the Canton-Massillon metro area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Canton-Massillon, OH metro area compared with Ohio and the U.S.
MeasureCanton-Massillon metro areaOhioU.S.
Listings per 10k households12.112.916.2
Spending per listing$1.5M$1.5M$1.3M
Households per official establishment1,6231,6771,273
Official establishment growth, 2019–2023−8.1%−13.4%−12.2%
Population growth, 2020–2025−0.2%+0.9%+3.1%
Spending per household on clothing, shoes and related services$1,850$1,954$2,055
Median household income$67,801$71,389$80,734
Groundwork market score5761

Official counts and lending

Businesses

Official establishments, 2019 to 2023
103−8.1% over the period
Employees, 2023
1,361
Annual payroll, 2023
$24.6M
One-person businesses, 2023
229Businesses with no payroll
Map listings, September 2026
20398 chain locations
Listings at the U.S. rate for this spending
243The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2.9M

SBA-backed loans to businesses classed as clothing and shoe stores in the Canton-Massillon metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Canton-Massillon metro area

Population, 2025 estimate
400,246−0.2% since 2020
Households
167,161
Median age
42.5
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
970 sq. mi.
People per square mile
413
Median household income
$67,801+25.6% vs. 2015–2019, before inflation
Average household income
$86,722
Median home value
$186,200
Jobs located here
167,864
Daytime population
384,518Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Canton-Massillon metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Ohio

Every Ohio market ranked →

The highest-scoring metro areas in Ohio for clothing and shoe stores, numbered among those based in Ohio (a market based in another state is listed without a number), with the Canton-Massillon metro area marked.

Top metro areas in Ohio

Metro areas in Ohio ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Columbus, OH761,15013.3$1.6M+4.7%#32 of 387
2Springfield, OH68498.8$2M−0.4%#69 of 387
3Dayton-Kettering-Beavercreek, OH6642912.5$1.6M+1.5%#85 of 387
4Cincinnati, OH-KY-IN651,30114.3$1.4M+2.7%#94 of 387
Weirton-Steubenville, WV-OH61418.3$2M−3.6%#121 of 387
5Cleveland, OH581,22613.2$1.5M−0.8%#146 of 387
6Canton-Massillon, OH5720312.1$1.5M−0.2%#155 of 387
7Akron, OH5640813.8$1.4M0.0%#165 of 387
Wheeling, WV-OH526310.9$1.6M−3.6%#190 of 387
8Toledo, OH4934513.6$1.4M−1.0%#210 of 387

Other business types in the Canton-Massillon metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Canton-Massillon, OH metro area?

Map listings as of September 2026 show 203 clothing and shoe stores in the Canton-Massillon metro area. 98 of them (48%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 103 businesses with payroll classed as clothing and shoe stores in 2023, down 8.1% from 2019. Official counts list 229 one-person businesses without payroll.

How much do households in the Canton-Massillon, OH metro area spend on clothing, shoes and related services?

About $309.2M a year, or $1,850 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 203 clothing and shoe stores on map listings, it comes to $1.5M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 167,161 households in the Canton-Massillon metro area and national spending patterns by income.

How does the Canton-Massillon, OH metro area compare with the U.S. for clothing and shoe stores?

The Canton-Massillon metro area has 12.1 clothing and shoe stores per 10,000 households, 25% below the U.S. rate of 16.2. Spending per store is $1.5M, 20% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Canton-Massillon metro area would have about 243, against 203 on map listings. There is one business with payroll in the industry for every 1,623 households, against one for every 1,273 across the U.S. The official count fell 8.1% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Canton-Massillon, OH metro area growing?

Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Canton-Massillon metro area scores 57 for clothing and shoe stores (upper middle), #155 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Canton-Massillon metro area

Screening a site or an acquisition in the Canton-Massillon metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.