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House cleaning businesses in the Canton-Massillon, OH metro area

The house cleaning businesses in the Canton-Massillon, OH metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #293 of 375 scored metro areas
#10 of 12 scored metro areas based in Ohio

Listings
34
6 chain locations (18%)
Official establishments
76
+2.7% since 2019
Household spending a year
$194.3M
On lawn care, cleaning and other household services · $1,163 a household
Spending per listing
$5.7M
11% below the U.S.
Listings per 10k households
2.0
9% below the U.S.
Population, 2025
400,246
−0.2% since 2020

See the house cleaning businesses around any address in the Canton-Massillon metro area

The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For house cleaning businesses, the Canton-Massillon metro area has a Groundwork market score of 37 (lower middle): #293 of 375 scored metro areas and #10 of 12 scored metro areas based in Ohio. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 34 house cleaning businesses in the Canton-Massillon metro area. 6 of them (18%) are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.0, 9% below the U.S. rate of 2.2.

Households in the Canton-Massillon metro area spend about $194.3M a year on lawn care, cleaning and other household services, or $1,163 per household, 18% below the U.S. average. That works out to $5.7M per business, 11% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

Official counts show 76 businesses with payroll classed as janitorial and carpet cleaning services in the Canton-Massillon metro area in 2023, up 2.7% from 2019. That is one for every 2,199 households, against one for every 1,735 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.3M have gone to businesses classed as janitorial and carpet cleaning services in the Canton-Massillon metro area. Population estimates show the Canton-Massillon metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S.

How the Canton-Massillon metro area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

House cleaning in Canton-Massillon, OH metro area compared with Ohio and the U.S.
MeasureCanton-Massillon metro areaOhioU.S.
Listings per 10k households2.01.92.2
Spending per listing$5.7M$6.5M$6.4M
Households per official establishment2,1992,2171,735
Official establishment growth, 2019–2023+2.7%+3.3%+6.6%
Population growth, 2020–2025−0.2%+0.9%+3.1%
Spending per household on lawn care, cleaning and other household services$1,163$1,218$1,414
Median household income$67,801$71,389$80,734
Groundwork market score3746

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76+2.7% over the period
Employees, 2023
1,148
Annual payroll, 2023
$27.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
346 chain locations
Listings at the U.S. rate for this spending
30The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
4
Amount
$1.3M

SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Canton-Massillon metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Canton-Massillon metro area

Population, 2025 estimate
400,246−0.2% since 2020
Households
167,161
Median age
42.5
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
970 sq. mi.
People per square mile
413
Median household income
$67,801+25.6% vs. 2015–2019, before inflation
Average household income
$86,722
Median home value
$186,200
Jobs located here
167,864
Daytime population
384,518Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Canton-Massillon metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.

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House cleaning across Ohio

Every Ohio market ranked →

The highest-scoring metro areas in Ohio for house cleaning businesses, numbered among those based in Ohio (a market based in another state is listed without a number), with the Canton-Massillon metro area marked.

Top metro areas in Ohio

Metro areas in Ohio ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Huntington-Ashland, WV-KY-OH67151.0$13.2M−2.6%#59 of 375
1Cincinnati, OH-KY-IN651551.7$7.9M+2.7%#74 of 375
2Lima, OH5751.2$9.4M−1.2%#112 of 375
Wheeling, WV-OH5681.4$8.8M−3.6%#119 of 375
Weirton-Steubenville, WV-OH5181.6$7.4M−3.6%#171 of 375
3Dayton-Kettering-Beavercreek, OH48611.8$6.8M+1.5%#203 of 375
4Columbus, OH482152.5$5.3M+4.7%#208 of 375
5Cleveland, OH471551.7$7.4M−0.8%#212 of 375
6Springfield, OH47101.8$6.3M−0.4%#216 of 375
7Youngstown-Warren, OH44291.6$7M−1.4%#241 of 375
10Canton-Massillon, OH37342.0$5.7M−0.2%#293 of 375

Other business types in the Canton-Massillon metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many house cleaning businesses are in the Canton-Massillon, OH metro area?

There are 34 house cleaning businesses on map listings in the Canton-Massillon metro area as of September 2026. 6 of them (18%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 76 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 2.7% from 2019.

How much do households in the Canton-Massillon, OH metro area spend on lawn care, cleaning and other household services?

About $194.3M a year, or $1,163 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 34 house cleaning businesses on map listings, it comes to $5.7M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 167,161 households in the Canton-Massillon metro area and national spending patterns by income.

How does the Canton-Massillon, OH metro area compare with the U.S. for house cleaning businesses?

The Canton-Massillon metro area has 2.0 house cleaning businesses per 10,000 households, 9% below the U.S. rate of 2.2. Spending per business is $5.7M, 11% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Canton-Massillon metro area would have about 30, against 34 on map listings. There is one business with payroll in the industry for every 2,199 households, against one for every 1,735 across the U.S. The official count rose 2.7% from 2019 to 2023, against +6.6% for the U.S.

How fast is the Canton-Massillon, OH metro area growing?

Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Canton-Massillon metro area scores 37 for house cleaning businesses (lower middle), #293 of 375 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for house cleaning businesses · All 56 business types in the Canton-Massillon metro area

Screening a site or an acquisition in the Canton-Massillon metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.