Metro area profile · Ohio
Mansfield, OH metro area market data
How the Mansfield metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 124,893
- −0.1% since 2020
- Households
- 50,111
- Median household income
- $59,509
- +20.1% vs. 2015–2019, before inflation
- Median home value
- $164,800
- Jobs located here
- 47,696
- Highest market score
- 70
- Physical therapy, #56 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Mansfield metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Mansfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Mansfield metro area has an estimated 124,893 people and 50,111 households. Between 2020 and 2025, the population of the Mansfield metro area declined 0.1%, against +3.1% for the U.S. Median household income in the Mansfield metro area is $59,509, 26% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.
Relative to the U.S., household spending in the Mansfield metro area runs highest on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in the Mansfield metro area, physical therapy clinics (70), tire shops (68) and martial arts and dance studios (62) have the highest Groundwork market scores. For physical therapy clinics, that ranks #56 of 386 scored metro areas.
The Mansfield metro area is made up of one county, Richland County. Against the U.S., map listings per household run highest for funeral homes (81% above the U.S. rate) and lowest for real estate agents and brokers (56% below the U.S. rate).
All 56 business types in the Mansfield metro area
Highest Groundwork market score first. Each score compares the Mansfield metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 70 | #56 of 386 | 18 | 3.6 | $3.5M | 146 | 10 |
| Tire shops | 68 | #78 of 386 | 13 | 2.6 | $3.8M | 152 | 5 |
| Martial arts and dance studios | 62 | #81 of 387 | 14 | 2.8 | $2.4M | 121 | 4 |
| Collision repair and body shops | 60 | #128 of 381 | 13 | 2.6 | $3.8M | 123 | 10 |
| Nail salons | 59 | #104 of 387 | 15 | 3.0 | $2.9M | 174 | 6 |
| Sit-down restaurants | 59 | #115 of 387 | 207 | 41.3 | $814K | 123 | 68 |
| Dentists and orthodontists | 59 | #124 of 387 | 48 | 9.6 | $1.3M | 133 | 40 |
| Real estate agents and brokers | 57 | #109 of 387 | 68 | 13.6 | Index only | 172 | 26 |
| Salons, barbers and spas | 54 | #146 of 387 | 155 | 30.9 | $282K | 132 | 50 |
| Pet grooming and boarding | 54 | #165 of 386 | 13 | 2.6 | $2.8M | 109 | 6 |
| Real estate | 53 | #149 of 387 | 93 | 18.6 | Index only | 158 | 64 |
| Barbershops | 52 | #174 of 387 | 15 | 3.0 | $2.9M | 154 | Under 3 |
| Restaurants and cafes | 52 | #177 of 387 | 419 | 83.6 | $402K | 108 | 192 |
| Gyms, studios and classes | 51 | #180 of 387 | 54 | 10.8 | $635K | 96 | 16 |
| Spas and skin care | 50 | #187 of 387 | 32 | 6.4 | $1.4M | 156 | 12 |
| Doctors, dentists and clinics | 50 | #193 of 387 | 404 | 80.6 | $156K | 102 | 151 |
| Veterinarians | 49 | #206 of 384 | 14 | 2.8 | $2.6M | 95 | 8 |
| HVAC and plumbing | 48 | #208 of 387 | 26 | 5.2 | $4.6M | 98 | 27 |
| Pet businesses | 48 | #210 of 387 | 45 | 9.0 | $800K | 91 | 17 |
| Clothing, shoes and laundry | 48 | #216 of 387 | 89 | 17.8 | $976K | 111 | 35 |
| Optometrists and eye care | 48 | #225 of 386 | 23 | 4.6 | $2.7M | 87 | 5 |
| Hair salons | 47 | #211 of 387 | 89 | 17.8 | $490K | 114 | 30 |
| Grocery stores | 47 | #216 of 387 | 27 | 5.4 | $10.3M | 111 | 16 |
| Coffee shops and cafes | 44 | #236 of 387 | 37 | 7.4 | $4.6M | 123 | 29 |
| Property management | 43 | #240 of 374 | 9 | 1.8 | Index only | 127 | 23 |
| Child care and preschools | 43 | #248 of 387 | 17 | 3.4 | $913K | 91 | 20 |
| Laundromats | 41 | #231 of 364 | 6 | 1.2 | $14.5M | 116 | Under 3 |
| Clothing and shoe stores | 41 | #260 of 387 | 67 | 13.4 | $1.3M | 102 | 35 |
| Auto repair shops | 40 | #273 of 387 | 117 | 23.3 | $422K | 95 | 54 |
| Pet stores | 39 | #270 of 382 | 9 | 1.8 | $4M | 88 | 3 |
| Gas stations | 39 | #273 of 387 | 59 | 11.8 | $2.2M | 91 | 39 |
| Auto repair and car care | 39 | #282 of 387 | 207 | 41.3 | $238K | 89 | 72 |
| Home repair trades | 38 | #283 of 387 | 55 | 11.0 | $2.2M | 90 | 75 |
| Primary care and pediatrics | 38 | #285 of 387 | 41 | 8.2 | $1.5M | 86 | 76 |
| Oil change and quick lube | 37 | #212 of 290 | 5 | 1.0 | $9.9M | 72 | Under 3 |
| Gyms | 35 | #321 of 387 | 36 | 7.2 | $952K | 73 | 12 |
| Fast food and sandwich shops | 34 | #290 of 387 | 69 | 13.8 | $2.4M | 80 | 94 |
| Bakeries and dessert shops | 34 | #315 of 387 | 40 | 8.0 | $4.2M | 102 | 32 |
| Mortgage brokers and lenders | 34 | #323 of 373 | 13 | 2.6 | Index only | 126 | 10 |
| Electricians | 32 | #335 of 383 | 12 | 2.4 | $10.1M | 84 | 29 |
| House cleaning | 29 | #342 of 375 | 12 | 2.4 | $4.6M | 72 | 22 |
| Car washes and detailing | 28 | #346 of 387 | 25 | 5.0 | $2M | 78 | 11 |
| Pizza | 28 | #349 of 387 | 48 | 9.6 | $3.5M | 69 | 94 |
| Chiropractors | 27 | #357 of 386 | 38 | 7.6 | $1.7M | 69 | 20 |
| Funeral homes | 26 | #336 of 377 | 19 | 3.8 | $409K | 60 | 10 |
| Pest control | 25 | #326 of 345 | 8 | 1.6 | $6.9M | 67 | 6 |
| Grocery and convenience stores | 25 | #344 of 387 | 103 | 20.6 | $2.7M | 80 | 34 |
| Insurance agencies | 23 | #347 of 387 | 82 | 16.4 | $955K | 76 | 49 |
| Convenience stores | 21 | #364 of 387 | 50 | 10.0 | $5.6M | 71 | 18 |
| Roofing and gutters | 21 | #369 of 381 | 17 | 3.4 | $7.1M | 84 | 19 |
| Lawn, cleaning and pest control | 20 | #381 of 387 | 53 | 10.6 | $1M | 62 | 77 |
| Landscaping and lawn care | 18 | #375 of 385 | 33 | 6.6 | $1.7M | 57 | 49 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.8 | $8.6M | 211 | 12 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $28.9M | 185 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.6 | Index only | 81 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $63M | Too few | Under 3 |
Household spending in the Mansfield metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $49.3M | $984 | 103 |
| Gasoline and other fuels | $128.3M | $2,560 | 99 |
| Food away from home | $168.5M | $3,362 | 83 |
| Groceries | $279.4M | $5,575 | 88 |
| Personal care products and services | $43.7M | $871 | 87 |
| Child care and other personal services | $15.5M | $310 | 53 |
| Memberships, classes and admissions | $34.3M | $684 | 70 |
| Medical and dental services | $63M | $1,257 | 98 |
| Pets | $36M | $719 | 79 |
| Clothing, shoes and related services | $86.8M | $1,733 | 84 |
| Vehicle insurance | $78.3M | $1,563 | 80 |
| Home repairs, maintenance and insurance | $120.9M | $2,412 | 80 |
| Lawn care, cleaning and other household services | $54.9M | $1,096 | 78 |
| Rent and homeowner costs | $636.9M | $12,709 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Mansfield metro area
- Population, 2025 estimate
- 124,893−0.1% since 2020
- Households
- 50,111
- Median age
- 40.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 495 sq. mi.
- People per square mile
- 253
- Median household income
- $59,509+20.1% vs. 2015–2019, before inflation
- Average household income
- $76,578
- Median home value
- $164,800
- Jobs located here
- 47,696
- Daytime population
- 122,740Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Mansfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Mansfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Mansfield metro area 1
- Richland County, OH125,099 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
- Wooster, OH area116,588 people
Questions
How fast is the Mansfield, OH metro area growing?
Population estimates put the Mansfield metro area at 124,893 people in 2025, down 0.1% since 2020, against +3.1% for the U.S. It has 50,111 households. Median household income rose 20.1% from the 2015–2019 survey, before inflation.
How much do households in the Mansfield, OH metro area spend?
Households in the Mansfield metro area spend about $636.9M a year on rent and homeowner costs, $279.4M on groceries and $168.5M on food away from home. Set against the U.S., households in the Mansfield metro area spend the most on vehicle maintenance and repairs (an index of 103, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in the Mansfield, OH metro area?
The highest Groundwork market scores in the Mansfield metro area are for physical therapy clinics (70), tire shops (68) and martial arts and dance studios (62). The Mansfield metro area ranks #56 of 386 scored metro areas for physical therapy clinics.
How does the Mansfield, OH metro area compare with the U.S.?
The median household income in the Mansfield metro area is $59,509 a year, 26% below the U.S. median of $80,734. The population fell 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $164,800, against $332,700 for the U.S. For its number of households, the Mansfield metro area has the most map listings, relative to the U.S., for funeral homes (81% above the U.S. rate) and the fewest for real estate agents and brokers (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Mansfield metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Mansfield metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Mansfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Mansfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.