County profile · Ohio
Stark County, OH market data
Population, household spending and competition for 56 business types in Stark County, each scored against other counties.
- Population, 2025
- 373,771
- −0.2% since 2020
- Households
- 155,955
- Median household income
- $67,934
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $186,400
- Jobs located here
- 161,831
- Highest market score
- 69
- Physical therapy, #243 of 1,422 scored counties
A site report maps the competitors on map listings around any address in Stark County by name and distance, and the households and spending within reach. Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 373,771 people live in Stark County, in 155,955 households. Population estimates show Stark County declined 0.2% from 2020 to 2025, against +3.1% for the U.S. The median household income in Stark County is $67,934 a year, 16% below the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Stark County spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in Stark County are for physical therapy clinics (69), chiropractors (68) and dry cleaners (63). Stark County ranks #243 of 1,422 scored counties for physical therapy clinics.
Stark County is part of the Canton-Massillon metro area. For its number of households, Stark County has the most map listings, relative to the U.S., for home inspectors (2.3 times the U.S. rate) and the fewest for mortgage brokers and lenders (49% below the U.S. rate).
All 56 business types in Stark County
Highest Groundwork market score first. Each score compares Stark County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 69 | #243 of 1,422 | 64 | 4.1 | $3.3M | 135 | 35 |
| Chiropractors | 68 | #256 of 1,490 | 59 | 3.8 | $3.5M | 147 | 36 |
| Dry cleaners | 63 | #126 of 507 | 11 | 0.7 | $26.3M | 168 | 10 |
| Gas stations | 62 | #651 of 2,358 | 142 | 9.1 | $2.9M | 122 | 104 |
| Barbershops | 60 | #454 of 1,356 | 68 | 4.4 | $2.1M | 113 | 4 |
| Optometrists and eye care | 58 | #473 of 1,302 | 65 | 4.2 | $3.2M | 102 | 23 |
| Funeral homes | 57 | #536 of 1,472 | 39 | 2.5 | $618K | 91 | 22 |
| Primary care and pediatrics | 57 | #610 of 1,656 | 95 | 6.1 | $2.2M | 123 | 196 |
| Collision repair and body shops | 56 | #526 of 1,327 | 57 | 3.7 | $2.8M | 92 | 29 |
| Electricians | 55 | #465 of 1,160 | 33 | 2.1 | $12.1M | 101 | 66 |
| Convenience stores | 55 | #925 of 2,261 | 120 | 7.7 | $7.6M | 96 | 42 |
| Grocery and convenience stores | 55 | #970 of 2,402 | 257 | 16.5 | $3.5M | 104 | 102 |
| Mortgage brokers and lenders | 54 | #343 of 887 | 34 | 2.2 | Index only | 157 | 16 |
| Veterinarians | 54 | #633 of 1,485 | 47 | 3.0 | $2.6M | 96 | 38 |
| Sit-down restaurants | 54 | #988 of 2,405 | 726 | 46.6 | $779K | 117 | 240 |
| Doctors, dentists and clinics | 53 | #1,040 of 2,394 | 886 | 56.8 | $235K | 154 | 435 |
| Oil change and quick lube | 52 | #237 of 479 | 12 | 0.8 | $13.5M | 98 | 12 |
| Child care and preschools | 52 | #770 of 1,611 | 63 | 4.0 | $890K | 89 | 57 |
| Grocery stores | 52 | #937 of 2,070 | 96 | 6.2 | $9.4M | 102 | 60 |
| Auto repair shops | 52 | #1,104 of 2,378 | 348 | 22.3 | $466K | 105 | 156 |
| Yoga, Pilates and fitness studios | 51 | #368 of 777 | 26 | 1.7 | $4.7M | 116 | 41 |
| Pet stores | 51 | #461 of 974 | 30 | 1.9 | $4.1M | 90 | 9 |
| Laundromats | 50 | #378 of 785 | 21 | 1.3 | $13.8M | 110 | 10 |
| Property management | 50 | #435 of 910 | 28 | 1.8 | Index only | 134 | 48 |
| Tire shops | 50 | #782 of 1,530 | 73 | 4.7 | $2.2M | 89 | 26 |
| Dentists and orthodontists | 50 | #935 of 1,886 | 169 | 10.8 | $1.2M | 125 | 122 |
| Martial arts and dance studios | 49 | #705 of 1,334 | 67 | 4.3 | $1.8M | 91 | 28 |
| HVAC and plumbing | 49 | #898 of 1,707 | 95 | 6.1 | $4.2M | 88 | 99 |
| Gyms | 49 | #956 of 1,792 | 109 | 7.0 | $1.1M | 87 | 41 |
| Coffee shops and cafes | 49 | #1,036 of 2,063 | 132 | 8.5 | $4.3M | 116 | 85 |
| Clothing and shoe stores | 48 | #1,120 of 2,087 | 194 | 12.4 | $1.5M | 117 | 102 |
| Pet businesses | 48 | #1,193 of 2,200 | 172 | 11.0 | $711K | 81 | 75 |
| Auto repair and car care | 48 | #1,304 of 2,401 | 629 | 40.3 | $258K | 96 | 225 |
| Pest control | 47 | #385 of 699 | 17 | 1.1 | $10.7M | 104 | 16 |
| Pet grooming and boarding | 46 | #821 of 1,461 | 66 | 4.2 | $1.9M | 73 | 28 |
| Clothing, shoes and laundry | 46 | #1,269 of 2,210 | 271 | 17.4 | $1.1M | 121 | 122 |
| Nail salons | 45 | #828 of 1,328 | 77 | 4.9 | $1.9M | 113 | 38 |
| Gyms, studios and classes | 45 | #1,302 of 2,088 | 202 | 13.0 | $609K | 92 | 69 |
| Restaurants and cafes | 44 | #1,440 of 2,405 | 1,447 | 92.8 | $391K | 105 | 692 |
| Bakeries and dessert shops | 41 | #1,247 of 1,889 | 141 | 9.0 | $4M | 97 | 96 |
| Spas and skin care | 40 | #1,238 of 1,769 | 150 | 9.6 | $968K | 111 | 40 |
| Home repair trades | 40 | #1,503 of 2,057 | 214 | 13.7 | $1.9M | 77 | 205 |
| Real estate agents and brokers | 40 | #1,573 of 2,176 | 296 | 19.0 | Index only | 129 | 98 |
| Hair salons | 40 | #1,640 of 2,339 | 359 | 23.0 | $405K | 94 | 97 |
| House cleaning | 39 | #613 of 847 | 32 | 2.1 | $5.7M | 89 | 75 |
| Car washes and detailing | 37 | #1,069 of 1,451 | 92 | 5.9 | $1.8M | 70 | 28 |
| Real estate | 37 | #1,781 of 2,229 | 380 | 24.4 | Index only | 127 | 189 |
| Salons, barbers and spas | 35 | #1,946 of 2,385 | 667 | 42.8 | $218K | 102 | 183 |
| Pizza | 33 | #1,693 of 2,090 | 157 | 10.1 | $3.6M | 71 | 363 |
| Fast food and sandwich shops | 33 | #1,739 of 2,222 | 233 | 14.9 | $2.4M | 80 | 363 |
| Home inspectors | 28 | #374 of 415 | 22 | 1.4 | Index only | 36 | 6 |
| Insurance agencies | 26 | #1,922 of 2,272 | 247 | 15.8 | $1M | 81 | 157 |
| Roofing and gutters | 22 | #1,104 of 1,177 | 86 | 5.5 | $4.6M | 55 | 40 |
| Lawn, cleaning and pest control | 22 | #1,705 of 1,771 | 164 | 10.5 | $1.1M | 66 | 265 |
| Landscaping and lawn care | 21 | #1,434 of 1,493 | 115 | 7.4 | $1.6M | 54 | 174 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.1 | $104.1M | Too few | 23 |
Household spending in Stark County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $162M | $1,039 | 108 |
| Gasoline and other fuels | $414.3M | $2,657 | 102 |
| Food away from home | $565.4M | $3,625 | 89 |
| Groceries | $906.7M | $5,814 | 92 |
| Personal care products and services | $145.3M | $931 | 93 |
| Child care and other personal services | $56.1M | $359 | 62 |
| Memberships, classes and admissions | $122.9M | $788 | 80 |
| Medical and dental services | $208.2M | $1,335 | 104 |
| Pets | $122.2M | $784 | 86 |
| Clothing, shoes and related services | $288.8M | $1,852 | 90 |
| Vehicle insurance | $251.7M | $1,614 | 82 |
| Home repairs, maintenance and insurance | $399.5M | $2,562 | 85 |
| Lawn care, cleaning and other household services | $181.5M | $1,164 | 82 |
| Rent and homeowner costs | $2.1B | $13,377 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stark County
- Population, 2025 estimate
- 373,771−0.2% since 2020
- Households
- 155,955
- Median age
- 42.3
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 575 sq. mi.
- People per square mile
- 650
- Median household income
- $67,934+26.1% vs. 2015–2019, before inflation
- Average household income
- $86,996
- Median home value
- $186,400
- Jobs located here
- 161,831
- Daytime population
- 363,748Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stark County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Stark County, OH growing?
Population estimates put Stark County at 373,771 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 155,955 households. Against the 2015–2019 survey, median household income rose 26.1%, before inflation.
How much do households in Stark County, OH spend?
Households in Stark County spend about $2.1B a year on rent and homeowner costs, $906.7M on groceries and $565.4M on food away from home. Relative to the U.S., household spending in Stark County runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in Stark County, OH?
Of the business types scored in Stark County, physical therapy clinics (69), chiropractors (68) and dry cleaners (63) have the highest Groundwork market scores. For physical therapy clinics, that ranks #243 of 1,422 scored counties.
How does Stark County, OH compare with the U.S.?
Median household income in Stark County is $67,934, 16% below the U.S. median of $80,734. The population fell 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $186,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for home inspectors (2.3 times the U.S. rate) and lowest for mortgage brokers and lenders (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Stark County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stark County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Stark County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stark County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.