County profile · Ohio
Carroll County, OH market data
How Carroll County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 26,475
- −1.1% since 2020
- Households
- 11,206
- Median household income
- $64,835
- +17.3% vs. 2015–2019, before inflation
- Median home value
- $183,100
- Jobs located here
- 6,033
- Highest market score
- 77
- Dentists and orthodontists, #108 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Carroll County by name and distance, and the households and spending within reach. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Carroll County has an estimated 26,475 people and 11,206 households. Between 2020 and 2025, the population of Carroll County declined 1.1%, against +3.1% for the U.S. Median household income in Carroll County is $64,835, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.3%, before inflation.
Relative to the U.S., household spending in Carroll County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Of the business types scored in Carroll County, dentists and orthodontists (77), medical and dental practices (74) and auto repair shops (68) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #108 of 1,886 scored counties.
Carroll County is part of the Canton-Massillon metro area. Against the U.S., map listings per household run highest for pet businesses (29% above the U.S. rate) and lowest for real estate businesses (72% below the U.S. rate).
All 56 business types in Carroll County
Highest Groundwork market score first. Each score compares Carroll County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 77 | #108 of 1,886 | 5 | 4.5 | $2.9M | 298 | 3 |
| Doctors, dentists and clinics | 74 | #225 of 2,394 | 31 | 27.7 | $472K | 310 | 11 |
| Auto repair shops | 68 | #400 of 2,378 | 17 | 15.2 | $726K | 163 | 10 |
| Auto repair and car care | 66 | #500 of 2,401 | 37 | 33.0 | $333K | 124 | 13 |
| Hair salons | 64 | #481 of 2,339 | 16 | 14.3 | $639K | 149 | 4 |
| Gas stations | 64 | #585 of 2,358 | 9 | 8.0 | $3.5M | 147 | 9 |
| Salons, barbers and spas | 62 | #556 of 2,385 | 29 | 25.9 | $353K | 166 | 6 |
| Sit-down restaurants | 62 | #650 of 2,405 | 43 | 38.4 | $920K | 139 | 13 |
| Restaurants and cafes | 62 | #667 of 2,405 | 82 | 73.2 | $482K | 130 | 32 |
| Grocery and convenience stores | 60 | #785 of 2,402 | 15 | 13.4 | $4.3M | 127 | Under 3 |
| Spas and skin care | 59 | #541 of 1,769 | 6 | 5.4 | $1.7M | 195 | Under 3 |
| Bakeries and dessert shops | 58 | #616 of 1,889 | 8 | 7.1 | $4.9M | 119 | 3 |
| Chiropractors | 57 | #539 of 1,490 | 5 | 4.5 | $2.9M | 122 | 3 |
| Clothing and shoe stores | 57 | #764 of 2,087 | 9 | 8.0 | $2.3M | 178 | Under 3 |
| Convenience stores | 57 | #848 of 2,261 | 7 | 6.2 | $9.2M | 117 | Under 3 |
| Fast food and sandwich shops | 57 | #856 of 2,222 | 12 | 10.7 | $3.3M | 108 | 16 |
| Clothing, shoes and laundry | 55 | #899 of 2,210 | 14 | 12.5 | $1.5M | 165 | Under 3 |
| Gyms | 53 | #789 of 1,792 | 6 | 5.4 | $1.4M | 108 | Under 3 |
| Real estate agents and brokers | 52 | #915 of 2,176 | 10 | 8.9 | Index only | 271 | Under 3 |
| Real estate | 52 | #955 of 2,229 | 12 | 10.7 | Index only | 284 | Under 3 |
| Home repair trades | 49 | #1,061 of 2,057 | 11 | 9.8 | $2.6M | 106 | 15 |
| Grocery stores | 45 | #1,166 of 2,070 | 7 | 6.2 | $9.2M | 99 | Under 3 |
| Pizza | 45 | #1,239 of 2,090 | 11 | 9.8 | $3.6M | 71 | 16 |
| Barbershops | 43 | #878 of 1,356 | 5 | 4.5 | $2M | 108 | Under 3 |
| Funeral homes | 39 | #1,004 of 1,472 | 5 | 4.5 | $346K | 51 | Under 3 |
| Insurance agencies | 38 | #1,521 of 2,272 | 12 | 10.7 | $1.6M | 128 | 12 |
| Pet businesses | 38 | #1,608 of 2,200 | 15 | 13.4 | $570K | 65 | 5 |
| Lawn, cleaning and pest control | 37 | #1,355 of 1,771 | 10 | 8.9 | $1.3M | 77 | 10 |
| Gyms, studios and classes | 35 | #1,649 of 2,088 | 15 | 13.4 | $564K | 85 | Under 3 |
| Car washes and detailing | 28 | #1,257 of 1,451 | 9 | 8.0 | $1.4M | 54 | Under 3 |
| Landscaping and lawn care | 24 | #1,396 of 1,493 | 8 | 7.1 | $1.6M | 55 | 10 |
| Martial arts and dance studios | 21 | #1,241 of 1,334 | 7 | 6.2 | $1.2M | 60 | Under 3 |
| Roofing and gutters | 15 | #1,145 of 1,177 | 6 | 5.4 | $4.7M | 56 | 4 |
| Pet grooming and boarding | 15 | #1,415 of 1,461 | 7 | 6.2 | $1.2M | 48 | 5 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 3.6 | $9.9M | 267 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.6 | $3.7M | 117 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $2.1M | 79 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.7 | $1.3M | 127 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.7 | $9.4M | 198 | 4 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $6.8M | 54 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 2.7 | $4.1M | 164 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.8 | $6.2M | Too few | 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14.1M | Too few | 7 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $6.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.8 | $4.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.8 | $7.3M | Too few | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.8 | $4.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.9 | $10.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $12.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.9 | $14.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Carroll County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.3M | $1,101 | 115 |
| Gasoline and other fuels | $31.5M | $2,811 | 108 |
| Food away from home | $39.6M | $3,531 | 87 |
| Groceries | $64.4M | $5,744 | 91 |
| Personal care products and services | $10.2M | $913 | 91 |
| Child care and other personal services | $3.8M | $342 | 59 |
| Memberships, classes and admissions | $8.5M | $755 | 77 |
| Medical and dental services | $14.6M | $1,306 | 101 |
| Pets | $8.5M | $763 | 84 |
| Clothing, shoes and related services | $20.4M | $1,816 | 88 |
| Vehicle insurance | $19.2M | $1,715 | 88 |
| Home repairs, maintenance and insurance | $28.2M | $2,519 | 83 |
| Lawn care, cleaning and other household services | $12.8M | $1,147 | 81 |
| Rent and homeowner costs | $147.6M | $13,172 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Carroll County
- Population, 2025 estimate
- 26,475−1.1% since 2020
- Households
- 11,206
- Median age
- 45.0
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 395 sq. mi.
- People per square mile
- 68
- Median household income
- $64,835+17.3% vs. 2015–2019, before inflation
- Average household income
- $82,912
- Median home value
- $183,100
- Jobs located here
- 6,033
- Daytime population
- 20,770Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Carroll County, OH growing?
Population estimates put Carroll County at 26,475 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 11,206 households. Median household income rose 17.3% from the 2015–2019 survey, before inflation.
How much do households in Carroll County, OH spend?
Households in Carroll County spend about $147.6M a year on rent and homeowner costs, $64.4M on groceries and $39.6M on food away from home. Set against the U.S., households in Carroll County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (59).
Which business types have the highest market scores in Carroll County, OH?
The highest Groundwork market scores in Carroll County are for dentists and orthodontists (77), medical and dental practices (74) and auto repair shops (68). Carroll County ranks #108 of 1,886 scored counties for dentists and orthodontists.
How does Carroll County, OH compare with the U.S.?
The median household income in Carroll County is $64,835 a year, 20% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $183,100, against $332,700 for the U.S. For its number of households, Carroll County has the most map listings, relative to the U.S., for pet businesses (29% above the U.S. rate) and the fewest for real estate businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Carroll County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.