Funeral services · Metro area · Ohio
Funeral homes in the Canton-Massillon, OH metro area
Competitor counts, household spending and official business counts for funeral homes in the Canton-Massillon, OH metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #227 of 377 scored metro areas
#3 of 12 scored metro areas based in Ohio
- Listings
- 44
- 1 chain location (2%)
- Official establishments
- 23
- −18.5% since 2019
- Household spending a year
- $25.8M
- On funerals · $155 a household
- Spending per listing
- $587K
- 14% below the U.S.
- Listings per 10k households
- 2.6
- 24% above the U.S.
- Population, 2025
- 400,246
- −0.2% since 2020
See the funeral homes around any address in the Canton-Massillon metro area
The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 44 funeral homes in the Canton-Massillon metro area. One of them (2%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 2.6, 24% above the U.S. rate of 2.1.
Households in the Canton-Massillon metro area spend about $25.8M a year on funerals, or $155 per household, 8% above the U.S. average. That works out to $587K per home, 14% below the U.S. figure of $679K.
In 2023, official counts showed 23 businesses with payroll in the Canton-Massillon metro area classed as funeral homes and funeral services, down 18.5% from 2019. That is one for every 7,268 households, against one for every 8,510 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $4.2M have gone to businesses classed as funeral homes and funeral services in the Canton-Massillon metro area.
Population estimates show the Canton-Massillon metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S. For funeral homes, the Canton-Massillon metro area has a Groundwork market score of 43 (lower middle): #227 of 377 scored metro areas and #3 of 12 scored metro areas based in Ohio.
How the Canton-Massillon metro area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Canton-Massillon metro area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.6 | 2.8 | 2.1 |
| Spending per listing | $587K | $507K | $679K |
| Households per official establishment | 7,268 | 6,203 | 8,510 |
| Official establishment growth, 2019–2023 | −18.5% | −6.0% | −1.7% |
| Population growth, 2020–2025 | −0.2% | +0.9% | +3.1% |
| Spending per household on funerals | $155 | $140 | $143 |
| Median household income | $67,801 | $71,389 | $80,734 |
| Groundwork market score | 43 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23−18.5% over the period
- Employees, 2023
- 159
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 441 chain location
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $4.2M
SBA-backed loans to businesses classed as funeral homes and funeral services in the Canton-Massillon metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Canton-Massillon metro area
- Population, 2025 estimate
- 400,246−0.2% since 2020
- Households
- 167,161
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 970 sq. mi.
- People per square mile
- 413
- Median household income
- $67,801+25.6% vs. 2015–2019, before inflation
- Average household income
- $86,722
- Median home value
- $186,200
- Jobs located here
- 167,864
- Daytime population
- 384,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Canton-Massillon metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.
Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardFuneral homes across Ohio
Every Ohio market ranked →The highest-scoring metro areas in Ohio for funeral homes, numbered among those based in Ohio, with the Canton-Massillon metro area marked.
Top metro areas in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, OH | 55 | 138 | 1.6 | $734K | +4.7% | #147 of 377 |
| 2Dayton-Kettering-Beavercreek, OH | 48 | 66 | 1.9 | $727K | +1.5% | #190 of 377 |
| 3Canton-Massillon, OH | 43 | 44 | 2.6 | $587K | −0.2% | #227 of 377 |
| 4Akron, OH | 40 | 67 | 2.3 | $633K | 0.0% | #245 of 377 |
| 5Cincinnati, OH-KY-IN | 36 | 215 | 2.4 | $556K | +2.7% | #274 of 377 |
| 6Springfield, OH | 36 | 16 | 2.9 | $529K | −0.4% | #276 of 377 |
| 7Lima, OH | 35 | 10 | 2.4 | $608K | −1.2% | #278 of 377 |
| 8Cleveland, OH | 31 | 263 | 2.8 | $522K | −0.8% | #305 of 377 |
| 9Toledo, OH | 26 | 63 | 2.5 | $522K | −1.0% | #333 of 377 |
| 10Mansfield, OH | 26 | 19 | 3.8 | $409K | −0.1% | #336 of 377 |
Other business types in the Canton-Massillon metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
- Funeral homes43
Questions
How many funeral homes are in the Canton-Massillon, OH metro area?
The Canton-Massillon metro area has 44 funeral homes on map listings as of September 2026. One of them (2%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 23 businesses with payroll classed as funeral homes and funeral services in 2023, down 18.5% from 2019.
How much do households in the Canton-Massillon, OH metro area spend on funerals?
About $25.8M a year, or $155 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 44 funeral homes on map listings, it comes to $587K per home. It is estimated from the incomes of the 167,161 households in the Canton-Massillon metro area and national spending patterns by income.
How does the Canton-Massillon, OH metro area compare with the U.S. for funeral homes?
The Canton-Massillon metro area has 2.6 funeral homes per 10,000 households, 24% above the U.S. rate of 2.1. Spending per home is $587K, 14% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Canton-Massillon metro area would have about 38, against 44 on map listings. There is one business with payroll in the industry for every 7,268 households, against one for every 8,510 across the U.S. The official count fell 18.5% from 2019 to 2023, against −1.7% for the U.S.
How fast is the Canton-Massillon, OH metro area growing?
Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Canton-Massillon metro area scores 43 for funeral homes (lower middle), #227 of 377 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for funeral homes · All 56 business types in the Canton-Massillon metro area
Screening a site or an acquisition in the Canton-Massillon metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.