Metro area profile · Ohio
Toledo, OH metro area market data
Population, household spending and competition for 56 business types in the Toledo metro area, each scored against other metro areas.
- Population, 2025
- 599,376
- −1.0% since 2020
- Households
- 254,486
- Median household income
- $65,486
- Median home value
- $176,300
- Jobs located here
- 293,806
- Highest market score
- 62
- Dentists and orthodontists, #107 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Toledo metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 599,376 people live in the Toledo metro area, in 254,486 households. Between 2020 and 2025, the population of the Toledo metro area declined 1.0%, against +3.1% for the U.S. The median household income in the Toledo metro area is $65,486 a year, 19% below the U.S. median of $80,734.
Set against the U.S., households in the Toledo metro area spend the most on medical and dental services (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in the Toledo metro area are for dentists and orthodontists (62), dry cleaners (61) and collision repair and body shops (60). The Toledo metro area ranks #107 of 387 scored metro areas for dentists and orthodontists.
The Toledo metro area takes in 3 counties: Lucas County, Wood County and Fulton County. For its number of households, the Toledo metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (60% above the U.S. rate) and the fewest for mortgage brokers and lenders (60% below the U.S. rate).
All 56 business types in the Toledo metro area
Highest Groundwork market score first. Each score compares the Toledo metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 62 | #107 of 387 | 268 | 10.5 | $1.3M | 130 | 188 |
| Dry cleaners | 61 | #79 of 272 | 19 | 0.7 | $25.1M | 160 | 15 |
| Collision repair and body shops | 60 | #129 of 381 | 67 | 2.6 | $3.8M | 122 | 43 |
| Nail salons | 58 | #117 of 387 | 106 | 4.2 | $2.2M | 134 | 25 |
| Doctors, dentists and clinics | 58 | #122 of 387 | 1,785 | 70.1 | $192K | 126 | 824 |
| Chiropractors | 57 | #134 of 386 | 111 | 4.4 | $3.1M | 129 | 65 |
| Mortgage brokers and lenders | 56 | #132 of 373 | 44 | 1.7 | Index only | 199 | 20 |
| Spas and skin care | 56 | #133 of 387 | 210 | 8.3 | $1.1M | 129 | 43 |
| Electricians | 56 | #142 of 383 | 48 | 1.9 | $13.6M | 113 | 92 |
| Home inspectors | 55 | #91 of 243 | 11 | 0.4 | Index only | 118 | 5 |
| Barbershops | 55 | #153 of 387 | 122 | 4.8 | $2M | 103 | 5 |
| Salons, barbers and spas | 54 | #149 of 387 | 977 | 38.4 | $244K | 115 | 199 |
| Real estate | 52 | #158 of 387 | 572 | 22.5 | Index only | 138 | 279 |
| Veterinarians | 52 | #178 of 384 | 68 | 2.7 | $3M | 109 | 58 |
| Auto repair shops | 52 | #187 of 387 | 509 | 20.0 | $494K | 111 | 243 |
| Real estate agents and brokers | 51 | #170 of 387 | 461 | 18.1 | Index only | 136 | 124 |
| Physical therapy | 51 | #182 of 386 | 139 | 5.5 | $2.5M | 103 | 88 |
| Gyms | 50 | #190 of 387 | 156 | 6.1 | $1.3M | 102 | 71 |
| Gyms, studios and classes | 49 | #195 of 387 | 314 | 12.3 | $662K | 100 | 117 |
| Home repair trades | 49 | #200 of 387 | 286 | 11.2 | $2.3M | 94 | 282 |
| Clothing and shoe stores | 49 | #210 of 387 | 345 | 13.6 | $1.4M | 109 | 167 |
| Bakeries and dessert shops | 48 | #209 of 387 | 197 | 7.7 | $4.7M | 114 | 144 |
| Clothing, shoes and laundry | 48 | #215 of 387 | 486 | 19.1 | $983K | 112 | 206 |
| Pet stores | 47 | #210 of 382 | 41 | 1.6 | $4.9M | 109 | 18 |
| Hair salons | 47 | #215 of 387 | 528 | 20.7 | $451K | 105 | 120 |
| Auto repair and car care | 47 | #226 of 387 | 886 | 34.8 | $284K | 106 | 370 |
| Optometrists and eye care | 47 | #229 of 386 | 104 | 4.1 | $3.3M | 105 | 43 |
| Yoga, Pilates and fitness studios | 46 | #198 of 347 | 45 | 1.8 | $4.6M | 114 | 71 |
| Primary care and pediatrics | 46 | #230 of 387 | 168 | 6.6 | $2M | 114 | 424 |
| Grocery stores | 45 | #231 of 387 | 148 | 5.8 | $10M | 107 | 84 |
| Pet businesses | 45 | #233 of 387 | 247 | 9.7 | $816K | 93 | 117 |
| Martial arts and dance studios | 45 | #246 of 387 | 113 | 4.4 | $1.8M | 91 | 46 |
| Roofing and gutters | 44 | #238 of 381 | 86 | 3.4 | $7.6M | 90 | 34 |
| HVAC and plumbing | 44 | #244 of 387 | 152 | 6.0 | $4.3M | 90 | 156 |
| Coffee shops and cafes | 43 | #249 of 387 | 232 | 9.1 | $4M | 108 | 137 |
| Pest control | 42 | #227 of 345 | 31 | 1.2 | $9.6M | 94 | 19 |
| Sit-down restaurants | 42 | #256 of 387 | 1,263 | 49.6 | $738K | 111 | 472 |
| Pet grooming and boarding | 42 | #262 of 386 | 93 | 3.7 | $2.2M | 85 | 41 |
| Urgent care and walk-in clinics | 41 | #135 of 197 | 21 | 0.8 | $16.3M | 66 | 16 |
| Property management | 39 | #276 of 374 | 56 | 2.2 | Index only | 110 | 105 |
| Gas stations | 38 | #280 of 387 | 271 | 10.6 | $2.4M | 99 | 207 |
| Restaurants and cafes | 37 | #282 of 387 | 2,447 | 96.2 | $381K | 103 | 1,175 |
| Lawn, cleaning and pest control | 37 | #286 of 387 | 205 | 8.1 | $1.5M | 87 | 359 |
| House cleaning | 37 | #292 of 375 | 48 | 1.9 | $6.2M | 97 | 122 |
| Tire shops | 36 | #281 of 386 | 106 | 4.2 | $2.4M | 95 | 52 |
| Oil change and quick lube | 35 | #223 of 290 | 28 | 1.1 | $9M | 65 | 19 |
| Landscaping and lawn care | 35 | #275 of 385 | 126 | 5.0 | $2.4M | 81 | 218 |
| Car washes and detailing | 32 | #325 of 387 | 120 | 4.7 | $2.1M | 83 | 50 |
| Fast food and sandwich shops | 30 | #310 of 387 | 364 | 14.3 | $2.6M | 84 | 561 |
| Grocery and convenience stores | 29 | #325 of 387 | 482 | 18.9 | $3.1M | 91 | 189 |
| Laundromats | 27 | #320 of 364 | 43 | 1.7 | $11.1M | 89 | 24 |
| Funeral homes | 26 | #333 of 377 | 63 | 2.5 | $522K | 77 | 35 |
| Insurance agencies | 25 | #337 of 387 | 339 | 13.3 | $1.1M | 91 | 263 |
| Pizza | 25 | #356 of 387 | 235 | 9.2 | $4M | 78 | 561 |
| Convenience stores | 22 | #357 of 387 | 248 | 9.7 | $6M | 76 | 105 |
| Child care and preschools | 18 | #373 of 387 | 149 | 5.9 | $649K | 65 | 170 |
Household spending in the Toledo metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $251.3M | $988 | 103 |
| Gasoline and other fuels | $640.4M | $2,516 | 97 |
| Food away from home | $931.7M | $3,661 | 90 |
| Groceries | $1.5B | $5,808 | 92 |
| Personal care products and services | $238M | $935 | 93 |
| Child care and other personal services | $96.7M | $380 | 65 |
| Memberships, classes and admissions | $208M | $817 | 83 |
| Medical and dental services | $342.4M | $1,345 | 104 |
| Pets | $201.5M | $792 | 87 |
| Clothing, shoes and related services | $477.8M | $1,877 | 91 |
| Vehicle insurance | $387.3M | $1,522 | 78 |
| Home repairs, maintenance and insurance | $654M | $2,570 | 85 |
| Lawn care, cleaning and other household services | $297.9M | $1,171 | 83 |
| Rent and homeowner costs | $3.4B | $13,428 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Toledo metro area
- Population, 2025 estimate
- 599,376−1.0% since 2020
- Households
- 254,486
- Median age
- 39.6
- Homes lived in by their owners
- 64%
- Vehicles per household
- 1.7
- Land area
- 1,362 sq. mi.
- People per square mile
- 442
- Median household income
- $65,486
- Average household income
- $90,812
- Median home value
- $176,300
- Jobs located here
- 293,806
- Daytime population
- 629,657Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Toledo metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Toledo metro area 3
- Lucas County, OH428,018 people
- Wood County, OH132,064 people
- Fulton County, OH42,240 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
- Wooster, OH area116,588 people
Questions
How fast is the Toledo, OH metro area growing?
Population estimates put the Toledo metro area at 599,376 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 254,486 households.
How much do households in the Toledo, OH metro area spend?
Households in the Toledo metro area spend about $3.4B a year on rent and homeowner costs, $1.5B on groceries and $931.7M on food away from home. Relative to the U.S., household spending in the Toledo metro area runs highest on medical and dental services (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in the Toledo, OH metro area?
Of the business types scored in the Toledo metro area, dentists and orthodontists (62), dry cleaners (61) and collision repair and body shops (60) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #107 of 387 scored metro areas.
How does the Toledo, OH metro area compare with the U.S.?
Median household income in the Toledo metro area is $65,486, 19% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $176,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (60% above the U.S. rate) and lowest for mortgage brokers and lenders (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Toledo metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Toledo metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Toledo metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Toledo metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.