Metro area profile · Ohio
Lima, OH metro area market data
How the Lima metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 100,881
- −1.2% since 2020
- Households
- 41,295
- Median household income
- $64,038
- +20.5% vs. 2015–2019, before inflation
- Median home value
- $165,300
- Jobs located here
- 49,401
- Highest market score
- 72
- Dentists and orthodontists, #35 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Lima metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lima metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lima metro area has an estimated 100,881 people and 41,295 households. Population estimates show the Lima metro area declined 1.2% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Lima metro area is $64,038, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
Relative to the U.S., household spending in the Lima metro area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in the Lima metro area, dentists and orthodontists (72), real estate businesses (61) and property management companies (60) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #35 of 387 scored metro areas.
The Lima metro area is made up of one county, Allen County. Against the U.S., map listings per household run highest for car washes and detailers (79% above the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in the Lima metro area
Highest Groundwork market score first. Each score compares the Lima metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 72 | #35 of 387 | 34 | 8.2 | $1.6M | 160 | 25 |
| Real estate | 61 | #86 of 387 | 68 | 16.5 | Index only | 183 | 24 |
| Property management | 60 | #93 of 374 | 5 | 1.2 | Index only | 194 | 6 |
| Real estate agents and brokers | 59 | #93 of 387 | 53 | 12.8 | Index only | 187 | 14 |
| Gyms | 58 | #115 of 387 | 19 | 4.6 | $1.6M | 125 | 10 |
| House cleaning | 57 | #112 of 375 | 5 | 1.2 | $9.4M | 146 | 13 |
| Gyms, studios and classes | 55 | #130 of 387 | 36 | 8.7 | $857K | 129 | 20 |
| Barbershops | 54 | #158 of 387 | 12 | 2.9 | $3.1M | 165 | Under 3 |
| Doctors, dentists and clinics | 52 | #174 of 387 | 354 | 85.7 | $151K | 99 | 109 |
| Spas and skin care | 50 | #189 of 387 | 37 | 9.0 | $1M | 115 | 6 |
| Nail salons | 49 | #194 of 387 | 17 | 4.1 | $2.2M | 131 | 6 |
| Sit-down restaurants | 49 | #196 of 387 | 199 | 48.2 | $727K | 110 | 58 |
| Auto repair shops | 48 | #213 of 387 | 86 | 20.8 | $509K | 115 | 50 |
| Salons, barbers and spas | 46 | #233 of 387 | 158 | 38.3 | $236K | 111 | 37 |
| Martial arts and dance studios | 45 | #245 of 387 | 14 | 3.4 | $2.2M | 109 | 10 |
| Grocery stores | 44 | #234 of 387 | 20 | 4.8 | $11.8M | 127 | 17 |
| Restaurants and cafes | 43 | #235 of 387 | 365 | 88.4 | $396K | 107 | 178 |
| Physical therapy | 43 | #244 of 386 | 33 | 8.0 | $1.6M | 68 | 7 |
| Coffee shops and cafes | 43 | #248 of 387 | 33 | 8.0 | $4.4M | 118 | 23 |
| Pet grooming and boarding | 42 | #261 of 386 | 13 | 3.1 | $2.4M | 94 | 7 |
| Veterinarians | 41 | #250 of 384 | 11 | 2.7 | $2.8M | 104 | 11 |
| Gas stations | 40 | #263 of 387 | 47 | 11.4 | $2.4M | 101 | 38 |
| Chiropractors | 40 | #270 of 386 | 26 | 6.3 | $2.1M | 86 | 11 |
| Electricians | 40 | #272 of 383 | 11 | 2.7 | $9.4M | 78 | 10 |
| Optometrists and eye care | 39 | #287 of 386 | 17 | 4.1 | $3.2M | 101 | 8 |
| Pet stores | 38 | #274 of 382 | 7 | 1.7 | $4.4M | 98 | 3 |
| Auto repair and car care | 38 | #287 of 387 | 168 | 40.7 | $261K | 97 | 73 |
| Car washes and detailing | 38 | #294 of 387 | 28 | 6.8 | $1.6M | 62 | 5 |
| Pet businesses | 36 | #296 of 387 | 40 | 9.7 | $777K | 88 | 21 |
| Roofing and gutters | 36 | #297 of 381 | 15 | 3.6 | $6.9M | 81 | 6 |
| Home repair trades | 36 | #312 of 387 | 56 | 13.6 | $1.8M | 76 | 40 |
| Funeral homes | 35 | #278 of 377 | 10 | 2.4 | $608K | 90 | 7 |
| Mortgage brokers and lenders | 35 | #311 of 373 | 10 | 2.4 | Index only | 138 | Under 3 |
| Hair salons | 35 | #336 of 387 | 90 | 21.8 | $415K | 96 | 24 |
| Collision repair and body shops | 34 | #302 of 381 | 15 | 3.6 | $2.9M | 95 | 13 |
| Primary care and pediatrics | 34 | #310 of 387 | 50 | 12.1 | $1.1M | 60 | 53 |
| Bakeries and dessert shops | 33 | #318 of 387 | 38 | 9.2 | $3.8M | 92 | 23 |
| HVAC and plumbing | 32 | #336 of 387 | 30 | 7.3 | $3.4M | 72 | 24 |
| Insurance agencies | 31 | #303 of 387 | 62 | 15.0 | $1.1M | 88 | 39 |
| Lawn, cleaning and pest control | 30 | #336 of 387 | 42 | 10.2 | $1.1M | 66 | 40 |
| Grocery and convenience stores | 28 | #330 of 387 | 76 | 18.4 | $3.1M | 91 | 31 |
| Tire shops | 25 | #340 of 386 | 24 | 5.8 | $1.8M | 73 | 12 |
| Clothing, shoes and laundry | 25 | #342 of 387 | 92 | 22.3 | $807K | 92 | 48 |
| Convenience stores | 25 | #344 of 387 | 38 | 9.2 | $6.2M | 79 | 14 |
| Clothing and shoe stores | 24 | #344 of 387 | 71 | 17.2 | $1M | 82 | 38 |
| Landscaping and lawn care | 23 | #361 of 385 | 35 | 8.5 | $1.3M | 46 | 27 |
| Urgent care and walk-in clinics | 22 | #187 of 197 | 5 | 1.2 | $10.7M | 44 | 5 |
| Dry cleaners | 22 | #256 of 272 | 5 | 1.2 | $14.8M | 95 | 6 |
| Laundromats | 22 | #337 of 364 | 7 | 1.7 | $10.6M | 85 | 4 |
| Fast food and sandwich shops | 22 | #350 of 387 | 58 | 14.0 | $2.5M | 82 | 96 |
| Child care and preschools | 18 | #375 of 387 | 26 | 6.3 | $536K | 53 | 23 |
| Pizza | 11 | #383 of 387 | 54 | 13.1 | $2.7M | 53 | 96 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $10.9M | 80 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.7 | $10.3M | 253 | 10 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $23.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Lima metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $43.8M | $1,061 | 111 |
| Gasoline and other fuels | $112.8M | $2,731 | 105 |
| Food away from home | $144.6M | $3,503 | 86 |
| Groceries | $235.3M | $5,698 | 90 |
| Personal care products and services | $37.3M | $903 | 90 |
| Child care and other personal services | $13.9M | $337 | 58 |
| Memberships, classes and admissions | $30.8M | $747 | 76 |
| Medical and dental services | $53.6M | $1,298 | 101 |
| Pets | $31.1M | $752 | 83 |
| Clothing, shoes and related services | $74.2M | $1,798 | 87 |
| Vehicle insurance | $68.7M | $1,665 | 85 |
| Home repairs, maintenance and insurance | $103.1M | $2,497 | 83 |
| Lawn care, cleaning and other household services | $46.8M | $1,133 | 80 |
| Rent and homeowner costs | $540.2M | $13,081 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lima metro area
- Population, 2025 estimate
- 100,881−1.2% since 2020
- Households
- 41,295
- Median age
- 40.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 403 sq. mi.
- People per square mile
- 252
- Median household income
- $64,038+20.5% vs. 2015–2019, before inflation
- Average household income
- $82,511
- Median home value
- $165,300
- Jobs located here
- 49,401
- Daytime population
- 105,788Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lima metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lima metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lima metro area 1
- Allen County, OH101,348 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Springfield, OH metro area135,158 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Wooster, OH area116,588 people
Questions
How fast is the Lima, OH metro area growing?
Population estimates put the Lima metro area at 100,881 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 41,295 households. Median household income rose 20.5% from the 2015–2019 survey, before inflation.
How much do households in the Lima, OH metro area spend?
Households in the Lima metro area spend about $540.2M a year on rent and homeowner costs, $235.3M on groceries and $144.6M on food away from home. Set against the U.S., households in the Lima metro area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in the Lima, OH metro area?
The highest Groundwork market scores in the Lima metro area are for dentists and orthodontists (72), real estate businesses (61) and property management companies (60). The Lima metro area ranks #35 of 387 scored metro areas for dentists and orthodontists.
How does the Lima, OH metro area compare with the U.S.?
The median household income in the Lima metro area is $64,038 a year, 21% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,300, against $332,700 for the U.S. For its number of households, the Lima metro area has the most map listings, relative to the U.S., for car washes and detailers (79% above the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Lima metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lima metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Lima metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lima metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.