Metro area profile · Ohio
Springfield, OH metro area market data
Population, household spending and competition for 56 business types in the Springfield metro area, each scored against other metro areas.
- Population, 2025
- 135,340
- −0.4% since 2020
- Households
- 55,975
- Median household income
- $63,132
- +24.1% vs. 2015–2019, before inflation
- Median home value
- $169,900
- Jobs located here
- 47,291
- Highest market score
- 74
- Chiropractors, #27 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Springfield metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 135,340 people live in the Springfield metro area, in 55,975 households. Population estimates put the population change in the Springfield metro area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The median household income in the Springfield metro area is $63,132 a year, 22% below the U.S. median of $80,734. That rose 24.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Springfield metro area spend the most on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in the Springfield metro area are for chiropractors (74), collision repair and body shops (73) and physical therapy clinics (72). The Springfield metro area ranks #27 of 386 scored metro areas for chiropractors.
The Springfield metro area is made up of one county, Clark County. For its number of households, the Springfield metro area has the most map listings, relative to the U.S., for funeral homes (38% above the U.S. rate) and the fewest for real estate businesses (59% below the U.S. rate).
All 56 business types in the Springfield metro area
Highest Groundwork market score first. Each score compares the Springfield metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 74 | #27 of 386 | 7 | 1.3 | $10.4M | 433 | 9 |
| Collision repair and body shops | 73 | #40 of 381 | 12 | 2.1 | $4.8M | 156 | 8 |
| Physical therapy | 72 | #40 of 386 | 20 | 3.6 | $3.6M | 151 | 10 |
| Dentists and orthodontists | 71 | #45 of 387 | 46 | 8.2 | $1.6M | 160 | 37 |
| Doctors, dentists and clinics | 71 | #48 of 387 | 321 | 57.3 | $226K | 148 | 134 |
| Gyms, studios and classes | 70 | #32 of 387 | 42 | 7.5 | $978K | 148 | 6 |
| Gyms | 69 | #39 of 387 | 23 | 4.1 | $1.8M | 137 | 6 |
| Nail salons | 69 | #40 of 387 | 15 | 2.7 | $3.4M | 201 | 3 |
| Clothing, shoes and laundry | 69 | #59 of 387 | 70 | 12.5 | $1.4M | 163 | 11 |
| Clothing and shoe stores | 68 | #69 of 387 | 49 | 8.8 | $2M | 161 | 11 |
| Spas and skin care | 67 | #49 of 387 | 35 | 6.3 | $1.4M | 164 | 5 |
| Restaurants and cafes | 66 | #83 of 387 | 409 | 73.1 | $479K | 129 | 197 |
| Bakeries and dessert shops | 65 | #70 of 387 | 28 | 5.0 | $7M | 169 | 21 |
| Sit-down restaurants | 65 | #76 of 387 | 219 | 39.1 | $895K | 135 | 66 |
| Salons, barbers and spas | 64 | #52 of 387 | 169 | 30.2 | $298K | 140 | 38 |
| Coffee shops and cafes | 64 | #81 of 387 | 29 | 5.2 | $6.8M | 182 | 21 |
| Auto repair and car care | 62 | #106 of 387 | 203 | 36.3 | $284K | 106 | 59 |
| Insurance agencies | 62 | #120 of 387 | 48 | 8.6 | $1.9M | 150 | 25 |
| Real estate | 61 | #85 of 387 | 88 | 15.7 | Index only | 191 | 46 |
| Tire shops | 59 | #144 of 386 | 22 | 3.9 | $2.6M | 105 | 6 |
| Real estate agents and brokers | 57 | #110 of 387 | 80 | 14.3 | Index only | 167 | 28 |
| Auto repair shops | 57 | #143 of 387 | 130 | 23.2 | $444K | 100 | 42 |
| Hair salons | 55 | #134 of 387 | 95 | 17.0 | $530K | 123 | 29 |
| Pest control | 55 | #135 of 345 | 5 | 0.9 | $12.6M | 123 | 3 |
| Primary care and pediatrics | 55 | #153 of 387 | 36 | 6.4 | $2M | 113 | 63 |
| Martial arts and dance studios | 54 | #142 of 387 | 16 | 2.9 | $2.6M | 127 | Under 3 |
| Car washes and detailing | 53 | #174 of 387 | 23 | 4.1 | $2.5M | 100 | 8 |
| Electricians | 52 | #177 of 383 | 11 | 2.0 | $12.5M | 104 | 19 |
| Laundromats | 50 | #177 of 364 | 6 | 1.1 | $16.7M | 134 | Under 3 |
| Pet stores | 50 | #186 of 382 | 7 | 1.3 | $6M | 133 | Under 3 |
| House cleaning | 47 | #216 of 375 | 10 | 1.8 | $6.3M | 98 | 12 |
| Barbershops | 47 | #217 of 387 | 21 | 3.8 | $2.4M | 127 | Under 3 |
| Child care and preschools | 46 | #226 of 387 | 20 | 3.6 | $950K | 95 | 21 |
| Grocery stores | 45 | #232 of 387 | 32 | 5.7 | $9.9M | 107 | 17 |
| Fast food and sandwich shops | 43 | #238 of 387 | 68 | 12.1 | $2.9M | 94 | 108 |
| Pet businesses | 42 | #257 of 387 | 52 | 9.3 | $808K | 92 | 27 |
| Home repair trades | 41 | #264 of 387 | 67 | 12.0 | $2.1M | 85 | 63 |
| Gas stations | 39 | #274 of 387 | 71 | 12.7 | $2.1M | 88 | 45 |
| Grocery and convenience stores | 38 | #277 of 387 | 86 | 15.4 | $3.7M | 109 | 42 |
| Roofing and gutters | 38 | #281 of 381 | 19 | 3.4 | $7.3M | 86 | 9 |
| Lawn, cleaning and pest control | 37 | #289 of 387 | 50 | 8.9 | $1.3M | 75 | 54 |
| Optometrists and eye care | 37 | #300 of 386 | 25 | 4.5 | $2.9M | 93 | 10 |
| Funeral homes | 36 | #276 of 377 | 16 | 2.9 | $529K | 78 | 8 |
| HVAC and plumbing | 35 | #309 of 387 | 37 | 6.6 | $3.7M | 78 | 35 |
| Convenience stores | 34 | #296 of 387 | 37 | 6.6 | $8.6M | 109 | 25 |
| Pet grooming and boarding | 34 | #307 of 386 | 19 | 3.4 | $2.2M | 87 | 12 |
| Pizza | 31 | #331 of 387 | 50 | 8.9 | $3.9M | 77 | 108 |
| Veterinarians | 29 | #330 of 384 | 19 | 3.4 | $2.2M | 81 | 15 |
| Landscaping and lawn care | 27 | #346 of 385 | 35 | 6.3 | $1.8M | 61 | 39 |
| Property management | Not scored | Not scored | 4 | 0.7 | Index only | 327 | 10 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 0.5 | Index only | 621 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.5 | $13.7M | 337 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $50.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | 4 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.2 | $57.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $72.5M | Too few | 5 |
Household spending in the Springfield metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $57.7M | $1,031 | 108 |
| Gasoline and other fuels | $149.4M | $2,669 | 103 |
| Food away from home | $196M | $3,501 | 86 |
| Groceries | $318.1M | $5,684 | 90 |
| Personal care products and services | $50.3M | $899 | 89 |
| Child care and other personal services | $19M | $339 | 58 |
| Memberships, classes and admissions | $41.1M | $734 | 75 |
| Medical and dental services | $72.5M | $1,295 | 101 |
| Pets | $42M | $751 | 83 |
| Clothing, shoes and related services | $100.3M | $1,792 | 87 |
| Vehicle insurance | $90.7M | $1,620 | 83 |
| Home repairs, maintenance and insurance | $137.8M | $2,462 | 82 |
| Lawn care, cleaning and other household services | $62.9M | $1,125 | 80 |
| Rent and homeowner costs | $727.4M | $12,995 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Springfield metro area
- Population, 2025 estimate
- 135,340−0.4% since 2020
- Households
- 55,975
- Median age
- 41.9
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 396 sq. mi.
- People per square mile
- 341
- Median household income
- $63,132+24.1% vs. 2015–2019, before inflation
- Average household income
- $80,369
- Median home value
- $169,900
- Jobs located here
- 47,291
- Daytime population
- 124,677Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Springfield metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Springfield metro area 1
- Clark County, OH135,158 people
Other markets based in Ohio 12
- Cincinnati, OH-KY-IN metro area2,270,706 people
- Columbus, OH metro area2,175,788 people
- Cleveland, OH metro area2,171,526 people
- Dayton-Kettering-Beavercreek, OH metro area816,080 people
- Akron, OH metro area699,820 people
- Toledo, OH metro area602,322 people
- Youngstown-Warren, OH metro area427,420 people
- Canton-Massillon, OH metro area400,372 people
- Mansfield, OH metro area125,099 people
- Sandusky, OH metro area114,575 people
- Lima, OH metro area101,348 people
- Wooster, OH area116,588 people
Questions
How fast is the Springfield, OH metro area growing?
Population estimates put the Springfield metro area at 135,340 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 55,975 households. Against the 2015–2019 survey, median household income rose 24.1%, before inflation.
How much do households in the Springfield, OH metro area spend?
Households in the Springfield metro area spend about $727.4M a year on rent and homeowner costs, $318.1M on groceries and $196M on food away from home. Relative to the U.S., household spending in the Springfield metro area runs highest on vehicle maintenance and repairs (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in the Springfield, OH metro area?
Of the business types scored in the Springfield metro area, chiropractors (74), collision repair and body shops (73) and physical therapy clinics (72) have the highest Groundwork market scores. For chiropractors, that ranks #27 of 386 scored metro areas.
How does the Springfield, OH metro area compare with the U.S.?
Median household income in the Springfield metro area is $63,132, 22% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (38% above the U.S. rate) and lowest for real estate businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Springfield metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Springfield metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Springfield metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Springfield metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.