Groundwork

Food and drink · Metro area · Ohio

Sit-down restaurants in the Canton-Massillon, OH metro area

Competitor counts, household spending and official business counts for sit-down restaurants in the Canton-Massillon, OH metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 58 out of 100: Upper middle

Ranked #123 of 387 scored metro areas
#7 of 12 scored metro areas based in Ohio

Listings
769
276 chain locations (36%)
Official establishments
253
−1.6% since 2019
Household spending a year
$605M
On food away from home · $3,619 a household
Spending per listing
$787K
19% above the U.S.
Listings per 10k households
46.0
25% below the U.S.
Population, 2025
400,246
−0.2% since 2020

See the sit-down restaurants around any address in the Canton-Massillon metro area

The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,619 per household (11% below the U.S. average), households in the Canton-Massillon metro area spend about $605M a year on food away from home. That works out to $787K per restaurant, 19% above the U.S. figure of $664K. The spending figure covers all food away from home, not only sit-down restaurants.

There are 769 sit-down restaurants on map listings in the Canton-Massillon metro area as of September 2026. Chain locations make up 36% of them, against 29% across the U.S. That comes to 46.0 for every 10,000 households, 25% below the U.S. rate of 61.3.

The official count of businesses with payroll classed as full-service restaurants in the Canton-Massillon metro area was 253 in 2023, down 1.6% from 2019. That is one for every 661 households, against one for every 500 across the U.S. Official counts also show 38 one-person businesses without payroll. Since fiscal 2022, 22 SBA-backed loans worth $5M have gone to businesses classed as full-service restaurants in the Canton-Massillon metro area.

Between 2020 and 2025, the population of the Canton-Massillon metro area declined 0.2%, against +3.1% for the U.S. For sit-down restaurants, the Canton-Massillon metro area has a Groundwork market score of 58 (upper middle): #123 of 387 scored metro areas and #7 of 12 scored metro areas based in Ohio.

How the Canton-Massillon metro area compares

The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Sit-down restaurants in Canton-Massillon, OH metro area compared with Ohio and the U.S.
MeasureCanton-Massillon metro areaOhioU.S.
Listings per 10k households46.048.961.3
Spending per listing$787K$783K$664K
Households per official establishment661632500
Official establishment growth, 2019–2023−1.6%+0.3%+1.5%
Population growth, 2020–2025−0.2%+0.9%+3.1%
Spending per household on food away from home$3,619$3,829$4,070
Median household income$67,801$71,389$80,734
Groundwork market score5865

Official counts and lending

Businesses

Official establishments, 2019 to 2023
253−1.6% over the period
Employees, 2023
6,421
Annual payroll, 2023
$141.4M
One-person businesses, 2023
38Businesses with no payroll
Map listings, September 2026
769276 chain locations
Listings at the U.S. rate for this spending
912The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
22
Amount
$5M

SBA-backed loans to businesses classed as full-service restaurants in the Canton-Massillon metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Canton-Massillon metro area

Population, 2025 estimate
400,246−0.2% since 2020
Households
167,161
Median age
42.5
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
970 sq. mi.
People per square mile
413
Median household income
$67,801+25.6% vs. 2015–2019, before inflation
Average household income
$86,722
Median home value
$186,200
Jobs located here
167,864
Daytime population
384,518Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Canton-Massillon metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.

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Sit-down restaurants across Ohio

Every Ohio market ranked →

The highest-scoring metro areas in Ohio for sit-down restaurants, numbered among those based in Ohio (a market based in another state is listed without a number), with the Canton-Massillon metro area marked.

Top metro areas in Ohio

Metro areas in Ohio ranked for sit-down restaurants by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Columbus, OH754,59053.1$786K+4.7%#28 of 387
2Dayton-Kettering-Beavercreek, OH711,57245.6$834K+1.5%#42 of 387
3Cincinnati, OH-KY-IN674,62651.0$803K+2.7%#66 of 387
4Springfield, OH6521939.1$895K−0.4%#76 of 387
5Akron, OH631,46049.2$782K0.0%#94 of 387
6Mansfield, OH5920741.3$814K−0.1%#115 of 387
7Canton-Massillon, OH5876946.0$787K−0.2%#123 of 387
Huntington-Ashland, WV-KY-OH5463942.0$799K−2.6%#150 of 387
8Cleveland, OH504,95853.2$724K−0.8%#188 of 387
9Lima, OH4919948.2$727K−1.2%#196 of 387

Other business types in the Canton-Massillon metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many sit-down restaurants are in the Canton-Massillon, OH metro area?

As of September 2026, map listings count 769 sit-down restaurants in the Canton-Massillon metro area. 276 of them (36%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 253 businesses with payroll classed as full-service restaurants in 2023, down 1.6% from 2019. Another 38 one-person businesses have no payroll, by official counts.

How much do households in the Canton-Massillon, OH metro area spend on food away from home?

About $605M a year, or $3,619 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 769 sit-down restaurants on map listings, it comes to $787K per restaurant. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade. It is estimated from the incomes of the 167,161 households in the Canton-Massillon metro area and national spending patterns by income.

How does the Canton-Massillon, OH metro area compare with the U.S. for sit-down restaurants?

The Canton-Massillon metro area has 46.0 sit-down restaurants per 10,000 households, 25% below the U.S. rate of 61.3. Spending per restaurant is $787K, 19% above the U.S. figure of $664K. At the U.S. ratio of sit-down restaurants to household spending, the Canton-Massillon metro area would have about 912, against 769 on map listings. There is one business with payroll in the industry for every 661 households, against one for every 500 across the U.S. The official count fell 1.6% from 2019 to 2023, against +1.5% for the U.S.

How fast is the Canton-Massillon, OH metro area growing?

Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Canton-Massillon metro area scores 58 for sit-down restaurants (upper middle), #123 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for sit-down restaurants · All 56 business types in the Canton-Massillon metro area

Screening a site or an acquisition in the Canton-Massillon metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.