Food and drink · Metro area · Ohio
Pizza places in the Canton-Massillon, OH metro area
The pizza places in the Canton-Massillon, OH metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #367 of 387 scored metro areas
#9 of 12 scored metro areas based in Ohio
- Listings
- 168
- 100 chain locations (60%)
- Official establishments
- 379
- All limited-service restaurants · +7.7% since 2019
- Household spending a year
- $605M
- On food away from home · $3,619 a household
- Spending per listing
- $3.6M
- 29% below the U.S.
- Listings per 10k households
- 10.1
- 26% above the U.S.
- Population, 2025
- 400,246
- −0.2% since 2020
See the pizza places around any address in the Canton-Massillon metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pizza places, the Canton-Massillon metro area has a Groundwork market score of 21 (low): #367 of 387 scored metro areas and #9 of 12 scored metro areas based in Ohio. That puts it in the bottom quarter of metro areas.
At $3,619 per household (11% below the U.S. average), households in the Canton-Massillon metro area spend about $605M a year on food away from home. Spread across 168 pizza places, that is $3.6M per pizza place, 29% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
The Canton-Massillon metro area has 168 pizza places on map listings as of September 2026. 100 of them (60%) are chain locations, against 58% across the U.S. That comes to 10.1 for every 10,000 households, 26% above the U.S. rate of 8.0.
In 2023, official counts showed 379 businesses with payroll in the Canton-Massillon metro area classed as limited-service restaurants, up 7.7% from 2019. That is one for every 441 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 17 SBA-backed loans worth $5.5M have gone to businesses classed as limited-service restaurants in the Canton-Massillon metro area. Population estimates show the Canton-Massillon metro area declined 0.2% from 2020 to 2025, against +3.1% for the U.S.
How the Canton-Massillon metro area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Canton-Massillon metro area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.1 | 9.6 | 8.0 |
| Spending per listing | $3.6M | $4M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 441 | 467 | 478 |
| Official establishment growth, 2019–2023 | +7.7% | +7.0% | +6.1% |
| Population growth, 2020–2025 | −0.2% | +0.9% | +3.1% |
| Spending per household on food away from home | $3,619 | $3,829 | $4,070 |
| Median household income | $67,801 | $71,389 | $80,734 |
| Groundwork market score | 21 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 379All limited-service restaurants · +7.7% over the period
- Employees, 2023
- 7,232
- Annual payroll, 2023
- $128.6M
- One-person businesses, 2023
- 54All limited-service restaurants with no payroll
- Map listings, September 2026
- 168100 chain locations
- Listings at the U.S. rate for this spending
- 119The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 17
- Amount
- $5.5M
SBA-backed loans to businesses classed as limited-service restaurants in the Canton-Massillon metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Canton-Massillon metro area
- Population, 2025 estimate
- 400,246−0.2% since 2020
- Households
- 167,161
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 970 sq. mi.
- People per square mile
- 413
- Median household income
- $67,801+25.6% vs. 2015–2019, before inflation
- Average household income
- $86,722
- Median home value
- $186,200
- Jobs located here
- 167,864
- Daytime population
- 384,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Canton-Massillon metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Ohio
Every Ohio market ranked →The highest-scoring metro areas in Ohio for pizza places, numbered among those based in Ohio (a market based in another state is listed without a number), with the Canton-Massillon metro area marked.
Top metro areas in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cincinnati, OH-KY-IN | 54 | 725 | 8.0 | $5.1M | +2.7% | #160 of 387 |
| 2Columbus, OH | 47 | 878 | 10.2 | $4.1M | +4.7% | #221 of 387 |
| 3Dayton-Kettering-Beavercreek, OH | 36 | 308 | 8.9 | $4.3M | +1.5% | #298 of 387 |
| 4Cleveland, OH | 34 | 809 | 8.7 | $4.4M | −0.8% | #312 of 387 |
| 5Akron, OH | 31 | 287 | 9.7 | $4M | 0.0% | #329 of 387 |
| 6Springfield, OH | 31 | 50 | 8.9 | $3.9M | −0.4% | #331 of 387 |
| 7Mansfield, OH | 28 | 48 | 9.6 | $3.5M | −0.1% | #349 of 387 |
| 8Toledo, OH | 25 | 235 | 9.2 | $4M | −1.0% | #356 of 387 |
| 9Canton-Massillon, OH | 21 | 168 | 10.1 | $3.6M | −0.2% | #367 of 387 |
| Weirton-Steubenville, WV-OH | 21 | 61 | 12.3 | $2.7M | −3.6% | #370 of 387 |
Other business types in the Canton-Massillon metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Canton-Massillon, OH metro area?
Map listings as of September 2026 show 168 pizza places in the Canton-Massillon metro area. 100 of them (60%) are chain locations. The listings count pizza restaurants. Official counts show 379 businesses with payroll classed as limited-service restaurants in 2023, up 7.7% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 54 one-person businesses have no payroll, by official counts.
How much do households in the Canton-Massillon, OH metro area spend on food away from home?
About $605M a year, or $3,619 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 168 pizza places on map listings, it comes to $3.6M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 167,161 households in the Canton-Massillon metro area and national spending patterns by income.
How does the Canton-Massillon, OH metro area compare with the U.S. for pizza places?
The Canton-Massillon metro area has 10.1 pizza places per 10,000 households, 26% above the U.S. rate of 8.0. Spending per pizza place is $3.6M, 29% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Canton-Massillon metro area would have about 119, against 168 on map listings. There is one business with payroll in the industry for every 441 households, against one for every 478 across the U.S. The official count rose 7.7% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Canton-Massillon, OH metro area growing?
Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Canton-Massillon metro area scores 21 for pizza places (low), #367 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Canton-Massillon metro area
Screening a site or an acquisition in the Canton-Massillon metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.