Food and drink · Metro area · Ohio
Bakeries and dessert shops in the Canton-Massillon, OH metro area
How the Canton-Massillon, OH metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #293 of 387 scored metro areas
#8 of 12 scored metro areas based in Ohio
- Listings
- 149
- 56 chain locations (38%)
- Official establishments
- 101
- All snack bars and retail bakeries · +32.0% since 2019
- Household spending a year
- $605M
- On food away from home · $3,619 a household
- Spending per listing
- $4.1M
- 2% below the U.S.
- Listings per 10k households
- 8.9
- 9% below the U.S.
- Population, 2025
- 400,246
- −0.2% since 2020
See the bakeries and dessert shops around any address in the Canton-Massillon metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For bakeries and dessert shops, the Canton-Massillon metro area has a Groundwork market score of 38 (lower middle): #293 of 387 scored metro areas and #8 of 12 scored metro areas based in Ohio. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 149 bakeries and dessert shops in the Canton-Massillon metro area. 56 of them (38%) are chain locations, against 35% across the U.S. That comes to 8.9 for every 10,000 households, 9% below the U.S. rate of 9.8.
Households in the Canton-Massillon metro area spend about $605M a year on food away from home, or $3,619 per household, 11% below the U.S. average. Spread across 149 bakeries and dessert shops, that is $4.1M per shop, 2% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 101 businesses with payroll in the Canton-Massillon metro area classed as snack bars and retail bakeries, up 32.0% from 2019. That is one for every 1,655 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Since fiscal 2022, 9 SBA-backed loans worth $902K have gone to businesses classed as snack bars and retail bakeries in the Canton-Massillon metro area. Population estimates put the population change in the Canton-Massillon metro area from 2020 to 2025 at −0.2%, against +3.1% for the U.S.
How the Canton-Massillon metro area compares
The same measures for Ohio and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Canton-Massillon metro area | Ohio | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 8.3 | 9.8 |
| Spending per listing | $4.1M | $4.6M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,655 | 1,799 | 1,369 |
| Official establishment growth, 2019–2023 | +32.0% | +27.8% | +24.6% |
| Population growth, 2020–2025 | −0.2% | +0.9% | +3.1% |
| Spending per household on food away from home | $3,619 | $3,829 | $4,070 |
| Median household income | $67,801 | $71,389 | $80,734 |
| Groundwork market score | 38 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 101All snack bars and retail bakeries · +32.0% over the period
- Employees, 2023
- 1,297
- Annual payroll, 2023
- $22.7M
- One-person businesses, 2023
- 18All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 14956 chain locations
- Listings at the U.S. rate for this spending
- 146The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 9
- Amount
- $902K
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Canton-Massillon metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Canton-Massillon metro area
- Population, 2025 estimate
- 400,246−0.2% since 2020
- Households
- 167,161
- Median age
- 42.5
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 970 sq. mi.
- People per square mile
- 413
- Median household income
- $67,801+25.6% vs. 2015–2019, before inflation
- Average household income
- $86,722
- Median home value
- $186,200
- Jobs located here
- 167,864
- Daytime population
- 384,518Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Canton-Massillon metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Ohio
Every Ohio market ranked →The highest-scoring metro areas in Ohio for bakeries and dessert shops, numbered among those based in Ohio (a market based in another state is listed without a number), with the Canton-Massillon metro area marked.
Top metro areas in Ohio
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, OH | 74 | 683 | 7.9 | $5.3M | +4.7% | #20 of 387 |
| 2Springfield, OH | 65 | 28 | 5.0 | $7M | −0.4% | #70 of 387 |
| 3Cincinnati, OH-KY-IN | 64 | 781 | 8.6 | $4.8M | +2.7% | #82 of 387 |
| 4Dayton-Kettering-Beavercreek, OH | 59 | 271 | 7.9 | $4.8M | +1.5% | #129 of 387 |
| 5Akron, OH | 54 | 240 | 8.1 | $4.8M | 0.0% | #161 of 387 |
| Huntington-Ashland, WV-KY-OH | 52 | 102 | 6.7 | $5M | −2.6% | #181 of 387 |
| Weirton-Steubenville, WV-OH | 51 | 33 | 6.6 | $5M | −3.6% | #188 of 387 |
| 6Toledo, OH | 48 | 197 | 7.7 | $4.7M | −1.0% | #209 of 387 |
| 7Cleveland, OH | 47 | 818 | 8.8 | $4.4M | −0.8% | #223 of 387 |
| 8Canton-Massillon, OH | 38 | 149 | 8.9 | $4.1M | −0.2% | #293 of 387 |
Other business types in the Canton-Massillon metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes47
- Sit-down restaurants58
- Fast food and sandwich shops27
- Pizza21
- Coffee shops and cafes50
- Bakeries and dessert shops38
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Canton-Massillon, OH metro area?
There are 149 bakeries and dessert shops on map listings in the Canton-Massillon metro area as of September 2026. 56 of them (38%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 101 businesses with payroll classed as snack bars and retail bakeries in 2023, up 32.0% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Official counts also show 18 one-person businesses without payroll.
How much do households in the Canton-Massillon, OH metro area spend on food away from home?
About $605M a year, or $3,619 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 149 bakeries and dessert shops on map listings, it comes to $4.1M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 167,161 households in the Canton-Massillon metro area and national spending patterns by income.
How does the Canton-Massillon, OH metro area compare with the U.S. for bakeries and dessert shops?
The Canton-Massillon metro area has 8.9 bakeries and dessert shops per 10,000 households, 9% below the U.S. rate of 9.8. Spending per shop is $4.1M, 2% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Canton-Massillon metro area would have about 146, against 149 on map listings. There is one business with payroll in the industry for every 1,655 households, against one for every 1,369 across the U.S. The official count rose 32.0% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Canton-Massillon, OH metro area growing?
Population estimates put the Canton-Massillon metro area at 400,246 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 167,161 households. Median household income in the Canton-Massillon metro area is $67,801, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Canton-Massillon metro area scores 38 for bakeries and dessert shops (lower middle), #293 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Canton-Massillon metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Canton-Massillon metro area
Screening a site or an acquisition in the Canton-Massillon metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Canton-Massillon metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.