Groundwork

Pets · Metro area · Missouri

Veterinarians in the Kansas City, MO-KS metro area

The veterinarians in the Kansas City, MO-KS metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 51 out of 100: Upper middle

Ranked #191 of 384 scored metro areas
#2 of 8 scored metro areas based in Missouri

Listings
338
60 chain locations (18%)
Official establishments
258
+1.2% since 2019
Household spending a year
$818.4M
On pets · $914 a household
Spending per listing
$2.4M
11% below the U.S.
Listings per 10k households
3.8
15% above the U.S.
Population, 2025
2,270,682
+3.4% since 2020

See the veterinarians around any address in the Kansas City metro area

The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Kansas City metro area spend about $818.4M a year on pets, or $914 per household, in line with the U.S. average. Spread across 338 veterinarians, that is $2.4M per clinic, 11% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.

The Kansas City metro area has 338 veterinarians on map listings as of September 2026. Of those, 60 are chain locations, or 18%, against 19% across the U.S. That is 3.8 per 10,000 households, 15% above the U.S. rate of 3.3.

In 2023, official counts showed 258 businesses with payroll in the Kansas City metro area classed as veterinary services, up 1.2% from 2019. That is one for every 3,470 households, against one for every 3,767 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $21.9M have gone to businesses classed as veterinary services in the Kansas City metro area.

Between 2020 and 2025, the population of the Kansas City metro area grew 3.4%, in step with the U.S. (+3.1%). The Groundwork market score for veterinarians in the Kansas City metro area is 51 (upper middle), #191 of 384 scored metro areas and #2 of 8 scored metro areas based in Missouri.

How the Kansas City metro area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Veterinarians in Kansas City, MO-KS metro area compared with Missouri and the U.S.
MeasureKansas City metro areaMissouriU.S.
Listings per 10k households3.83.83.3
Spending per listing$2.4M$2.2M$2.7M
Households per official establishment3,4703,6043,767
Official establishment growth, 2019–2023+1.2%+1.0%+6.8%
Population growth, 2020–2025+3.4%+1.9%+3.1%
Spending per household on pets$914$825$909
Median household income$83,460$70,702$80,734
Groundwork market score5132

Official counts and lending

Businesses

Official establishments, 2019 to 2023
258+1.2% over the period
Employees, 2023
3,754
Annual payroll, 2023
$174.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
33860 chain locations
Listings at the U.S. rate for this spending
301The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
12
Amount
$21.9M

SBA-backed loans to businesses classed as veterinary services in the Kansas City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Kansas City metro area

Population, 2025 estimate
2,270,682+3.4% since 2020
Households
895,368
Median age
39.1
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
7,257 sq. mi.
People per square mile
306
Median household income
$83,460+25.3% vs. 2015–2019, before inflation
Average household income
$111,261
Median home value
$287,300
Jobs located here
1,123,972
Daytime population
2,247,861Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Kansas City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.

Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Veterinarians across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for veterinarians, numbered among those based in Missouri, with the Kansas City metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for veterinarians by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1St. Louis, MO-IL573653.1$2.9M−0.2%#143 of 384
2Kansas City, MO-KS513383.8$2.4M+3.4%#191 of 384
3St. Joseph, MO-KS38173.6$2.1M−2.0%#277 of 384
4Joplin, MO-KS32303.8$1.9M+3.9%#317 of 384
5Columbia, MO31424.9$1.7M+3.9%#323 of 384
6Springfield, MO28884.4$1.7M+5.1%#339 of 384
7Cape Girardeau, MO-IL24184.7$1.6M+1.7%#360 of 384
8Jefferson City, MO23274.6$1.8M+2.2%#363 of 384

Other business types in the Kansas City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many veterinarians are in the Kansas City, MO-KS metro area?

Map listings as of September 2026 show 338 veterinarians in the Kansas City metro area. 60 of them (18%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 258 businesses with payroll classed as veterinary services in 2023, up 1.2% from 2019.

How much do households in the Kansas City, MO-KS metro area spend on pets?

About $818.4M a year, or $914 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 338 veterinarians on map listings, it comes to $2.4M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 895,368 households in the Kansas City metro area and national spending patterns by income.

How does the Kansas City, MO-KS metro area compare with the U.S. for veterinarians?

The Kansas City metro area has 3.8 veterinarians per 10,000 households, 15% above the U.S. rate of 3.3. Spending per clinic is $2.4M, 11% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Kansas City metro area would have about 301, against 338 on map listings. There is one business with payroll in the industry for every 3,470 households, against one for every 3,767 across the U.S. The official count rose 1.2% from 2019 to 2023, against +6.8% for the U.S.

How fast is the Kansas City, MO-KS metro area growing?

Population estimates put the Kansas City metro area at 2,270,682 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 895,368 households. Median household income in the Kansas City metro area is $83,460, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kansas City metro area scores 51 for veterinarians (upper middle), #191 of 384 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Kansas City metro area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for veterinarians · All 56 business types in the Kansas City metro area

Screening a site or an acquisition in the Kansas City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.