County profile · Missouri
Platte County, MO market data
Population, household spending and competition for 56 business types in Platte County, each scored against other counties.
- Population, 2025
- 114,400
- +6.7% since 2020
- Households
- 43,902
- Median household income
- $96,227
- +19.7% vs. 2015–2019, before inflation
- Median home value
- $345,100
- Jobs located here
- 48,509
- Highest market score
- 92
- Convenience stores, #20 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Platte County by name and distance, and the households and spending within reach. Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 114,400 people live in Platte County, in 43,902 households. Population estimates put the population change in Platte County from 2020 to 2025 at +6.7%, faster than the U.S. (+3.1%). The median household income in Platte County is $96,227 a year, 19% above the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Platte County spend the most on medical and dental services (an index of 125, where 100 is the U.S. average) and the least on vehicle insurance (88).
The highest Groundwork market scores in Platte County are for convenience stores (92), grocery and convenience stores (92) and grocery stores (92). Platte County ranks #20 of 2,261 scored counties for convenience stores.
Platte County is part of the Kansas City metro area. For its number of households, Platte County has the most map listings, relative to the U.S., for pest control companies (64% above the U.S. rate) and the fewest for primary care and pediatric clinics (68% below the U.S. rate).
All 56 business types in Platte County
Highest Groundwork market score first. Each score compares Platte County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 92 | #20 of 2,261 | 21 | 4.8 | $13.8M | 175 | 5 |
| Grocery and convenience stores | 92 | #30 of 2,402 | 46 | 10.5 | $6.3M | 186 | 16 |
| Grocery stores | 92 | #35 of 2,070 | 15 | 3.4 | $19.3M | 207 | 11 |
| Tire shops | 91 | #7 of 1,530 | 5 | 1.1 | $10.3M | 412 | 5 |
| Auto repair and car care | 88 | #29 of 2,401 | 111 | 25.3 | $465K | 173 | 47 |
| Primary care and pediatrics | 87 | #25 of 1,656 | 10 | 2.3 | $7.1M | 397 | 44 |
| Auto repair shops | 87 | #34 of 2,378 | 68 | 15.5 | $759K | 171 | 33 |
| Optometrists and eye care | 85 | #16 of 1,302 | 16 | 3.6 | $4.4M | 141 | 6 |
| Car washes and detailing | 85 | #38 of 1,451 | 18 | 4.1 | $2.9M | 114 | 3 |
| HVAC and plumbing | 84 | #35 of 1,707 | 24 | 5.5 | $5.7M | 120 | 24 |
| Pizza | 77 | #143 of 2,090 | 33 | 7.5 | $6M | 118 | 78 |
| Gas stations | 77 | #215 of 2,358 | 40 | 9.1 | $3.2M | 132 | 35 |
| Electricians | 76 | #84 of 1,160 | 12 | 2.7 | $11.4M | 95 | 19 |
| Home repair trades | 75 | #110 of 2,057 | 55 | 12.5 | $2.5M | 102 | 53 |
| Collision repair and body shops | 75 | #133 of 1,327 | 13 | 3.0 | $4M | 129 | 12 |
| Hair salons | 75 | #154 of 2,339 | 68 | 15.5 | $733K | 170 | 30 |
| Fast food and sandwich shops | 74 | #261 of 2,222 | 58 | 13.2 | $3.4M | 112 | 78 |
| Pet grooming and boarding | 73 | #150 of 1,461 | 12 | 2.7 | $3.6M | 143 | 12 |
| Veterinarians | 72 | #244 of 1,485 | 17 | 3.9 | $2.6M | 95 | 12 |
| Barbershops | 68 | #280 of 1,356 | 19 | 4.3 | $2.6M | 139 | 4 |
| Property management | 67 | #177 of 910 | 9 | 2.1 | Index only | 138 | 17 |
| Pet businesses | 67 | #392 of 2,200 | 51 | 11.6 | $858K | 98 | 29 |
| Sit-down restaurants | 67 | #465 of 2,405 | 235 | 53.5 | $844K | 127 | 90 |
| Restaurants and cafes | 66 | #521 of 2,405 | 459 | 104.6 | $432K | 117 | 201 |
| Physical therapy | 65 | #327 of 1,422 | 25 | 5.7 | $2.8M | 118 | 22 |
| Funeral homes | 65 | #360 of 1,472 | 8 | 1.8 | $682K | 100 | 4 |
| Child care and preschools | 65 | #405 of 1,611 | 28 | 6.4 | $839K | 84 | 21 |
| Salons, barbers and spas | 65 | #468 of 2,385 | 166 | 37.8 | $300K | 141 | 58 |
| Spas and skin care | 64 | #402 of 1,769 | 49 | 11.2 | $1M | 116 | 10 |
| Dentists and orthodontists | 64 | #441 of 1,886 | 49 | 11.2 | $1.4M | 147 | 47 |
| House cleaning | 62 | #204 of 847 | 11 | 2.5 | $5.6M | 88 | 18 |
| Doctors, dentists and clinics | 62 | #672 of 2,394 | 316 | 72.0 | $224K | 147 | 149 |
| Yoga, Pilates and fitness studios | 61 | #198 of 777 | 11 | 2.5 | $4.6M | 114 | 18 |
| Nail salons | 61 | #377 of 1,328 | 26 | 5.9 | $1.9M | 115 | 13 |
| Gyms | 61 | #501 of 1,792 | 41 | 9.3 | $1.2M | 96 | 18 |
| Roofing and gutters | 60 | #369 of 1,177 | 19 | 4.3 | $7.2M | 85 | 10 |
| Bakeries and dessert shops | 60 | #555 of 1,889 | 45 | 10.3 | $4.4M | 106 | 34 |
| Martial arts and dance studios | 59 | #409 of 1,334 | 25 | 5.7 | $2M | 101 | 20 |
| Landscaping and lawn care | 58 | #507 of 1,493 | 24 | 5.5 | $2.6M | 88 | 56 |
| Dry cleaners | 57 | #202 of 507 | 7 | 1.6 | $14.2M | 91 | 5 |
| Mortgage brokers and lenders | 57 | #307 of 887 | 18 | 4.1 | Index only | 98 | 6 |
| Chiropractors | 57 | #552 of 1,490 | 31 | 7.1 | $2.3M | 95 | 27 |
| Gyms, studios and classes | 57 | #733 of 2,088 | 77 | 17.5 | $663K | 100 | 38 |
| Coffee shops and cafes | 55 | #827 of 2,063 | 58 | 13.2 | $3.4M | 92 | 31 |
| Clothing and shoe stores | 55 | #873 of 2,087 | 77 | 17.5 | $1.3M | 102 | 44 |
| Pest control | 54 | #305 of 699 | 10 | 2.3 | $6.2M | 60 | 4 |
| Clothing, shoes and laundry | 54 | #973 of 2,210 | 106 | 24.1 | $940K | 107 | 49 |
| Pet stores | 52 | #447 of 974 | 13 | 3.0 | $3.4M | 74 | 5 |
| Lawn, cleaning and pest control | 51 | #821 of 1,771 | 45 | 10.3 | $1.4M | 82 | 78 |
| Insurance agencies | 43 | #1,376 of 2,272 | 70 | 15.9 | $1.1M | 86 | 40 |
| Real estate | 40 | #1,639 of 2,229 | 183 | 41.7 | Index only | 87 | 109 |
| Real estate agents and brokers | 39 | #1,661 of 2,176 | 154 | 35.1 | Index only | 82 | 72 |
| Laundromats | Not scored | Not scored | 4 | 0.9 | $24.9M | 199 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.7 | $17.2M | 125 | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.7 | $23.6M | 96 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | Under 3 |
Household spending in Platte County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $51.6M | $1,175 | 123 |
| Gasoline and other fuels | $126.1M | $2,872 | 111 |
| Food away from home | $198.4M | $4,520 | 111 |
| Groceries | $289.1M | $6,586 | 104 |
| Personal care products and services | $49.9M | $1,136 | 113 |
| Child care and other personal services | $23.5M | $535 | 92 |
| Memberships, classes and admissions | $51.1M | $1,163 | 118 |
| Medical and dental services | $70.7M | $1,611 | 125 |
| Pets | $43.7M | $996 | 110 |
| Clothing, shoes and related services | $99.6M | $2,270 | 110 |
| Vehicle insurance | $75.9M | $1,728 | 88 |
| Home repairs, maintenance and insurance | $136.8M | $3,117 | 103 |
| Lawn care, cleaning and other household services | $61.6M | $1,403 | 99 |
| Rent and homeowner costs | $688M | $15,670 | 94 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Platte County
- Population, 2025 estimate
- 114,400+6.7% since 2020
- Households
- 43,902
- Median age
- 39.9
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.0
- Land area
- 420 sq. mi.
- People per square mile
- 263
- Median household income
- $96,227+19.7% vs. 2015–2019, before inflation
- Average household income
- $125,410
- Median home value
- $345,100
- Jobs located here
- 48,509
- Daytime population
- 103,025Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Platte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Clay County, MO258,122 people
- Jackson County, MO719,976 people
- Clinton County, MO21,414 people
- Ray County, MO23,145 people
- Buchanan County, MO83,568 people
- Cass County, MO110,773 people
- DeKalb County, MO10,876 people
- Andrew County, MO18,065 people
Questions
How fast is Platte County, MO growing?
Population estimates put Platte County at 114,400 people in 2025, up 6.7% since 2020, faster than the U.S. (+3.1%). It has 43,902 households. Against the 2015–2019 survey, median household income rose 19.7%, before inflation.
How much do households in Platte County, MO spend?
Households in Platte County spend about $688M a year on rent and homeowner costs, $289.1M on groceries and $198.4M on food away from home. Relative to the U.S., household spending in Platte County runs highest on medical and dental services (an index of 125, where 100 is the U.S. average) and lowest on vehicle insurance (88).
Which business types have the highest market scores in Platte County, MO?
Of the business types scored in Platte County, convenience stores (92), grocery and convenience stores (92) and grocery stores (92) have the highest Groundwork market scores. For convenience stores, that ranks #20 of 2,261 scored counties.
How does Platte County, MO compare with the U.S.?
Median household income in Platte County is $96,227, 19% above the U.S. median of $80,734. The population rose 6.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $345,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (64% above the U.S. rate) and lowest for primary care and pediatric clinics (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Platte County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Platte County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Platte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.