County profile · Missouri
Jackson County, MO market data
Population, household spending and competition for 56 business types in Jackson County, each scored against other counties.
- Population, 2025
- 732,994
- +2.1% since 2020
- Households
- 306,798
- Median household income
- $68,577
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $230,500
- Jobs located here
- 400,567
- Highest market score
- 74
- Optometrists and eye care, #139 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Jackson County by name and distance, and the households and spending within reach. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 732,994 people live in Jackson County, in 306,798 households. Population estimates show Jackson County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Jackson County is $68,577 a year, 15% below the U.S. median of $80,734. That rose 24.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Jackson County spend the most on medical and dental services (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (67).
The highest Groundwork market scores in Jackson County are for optometrists and eye clinics (74), convenience stores (73) and veterinarians (72). Jackson County ranks #139 of 1,302 scored counties for optometrists and eye clinics.
Jackson County is part of the Kansas City metro area. For its number of households, Jackson County has the most map listings, relative to the U.S., for barbershops (45% above the U.S. rate) and the fewest for veterinarians (27% below the U.S. rate).
All 56 business types in Jackson County
Highest Groundwork market score first. Each score compares Jackson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 74 | #139 of 1,302 | 104 | 3.4 | $4M | 129 | 38 |
| Convenience stores | 73 | #347 of 2,261 | 200 | 6.5 | $9M | 115 | 47 |
| Veterinarians | 72 | #232 of 1,485 | 74 | 2.4 | $3.4M | 123 | 56 |
| Grocery and convenience stores | 72 | #388 of 2,402 | 450 | 14.7 | $4M | 118 | 150 |
| Pet businesses | 69 | #312 of 2,200 | 246 | 8.0 | $1M | 115 | 127 |
| Grocery stores | 66 | #511 of 2,070 | 169 | 5.5 | $10.7M | 115 | 103 |
| Pet grooming and boarding | 65 | #351 of 1,461 | 93 | 3.0 | $2.7M | 105 | 49 |
| Physical therapy | 64 | #335 of 1,422 | 129 | 4.2 | $3.3M | 136 | 119 |
| Urgent care and walk-in clinics | 63 | #78 of 325 | 16 | 0.5 | $26.3M | 107 | 19 |
| Pet stores | 61 | #297 of 974 | 50 | 1.6 | $5M | 110 | 22 |
| Laundromats | 59 | #276 of 785 | 41 | 1.3 | $14.3M | 114 | 18 |
| HVAC and plumbing | 58 | #574 of 1,707 | 179 | 5.8 | $4.5M | 94 | 193 |
| Tire shops | 58 | #577 of 1,530 | 119 | 3.9 | $2.5M | 98 | 43 |
| Gyms | 58 | #612 of 1,792 | 200 | 6.5 | $1.3M | 99 | 87 |
| Pizza | 58 | #718 of 2,090 | 216 | 7.0 | $5.3M | 104 | 595 |
| Pest control | 57 | #263 of 699 | 33 | 1.1 | $11.1M | 108 | 23 |
| Collision repair and body shops | 57 | #506 of 1,327 | 87 | 2.8 | $3.4M | 109 | 73 |
| Funeral homes | 56 | #555 of 1,472 | 57 | 1.9 | $661K | 97 | 35 |
| Auto repair shops | 56 | #909 of 2,378 | 624 | 20.3 | $468K | 105 | 276 |
| Electricians | 55 | #470 of 1,160 | 70 | 2.3 | $11.5M | 96 | 162 |
| Bakeries and dessert shops | 55 | #743 of 1,889 | 253 | 8.2 | $4.5M | 109 | 172 |
| Dry cleaners | 54 | #222 of 507 | 32 | 1.0 | $18.3M | 117 | 27 |
| Martial arts and dance studios | 54 | #551 of 1,334 | 130 | 4.2 | $2M | 98 | 77 |
| Primary care and pediatrics | 54 | #723 of 1,656 | 275 | 9.0 | $1.5M | 86 | 338 |
| Dentists and orthodontists | 54 | #795 of 1,886 | 341 | 11.1 | $1.2M | 125 | 255 |
| Auto repair and car care | 54 | #1,042 of 2,401 | 1,082 | 35.3 | $270K | 101 | 405 |
| Gas stations | 53 | #1,034 of 2,358 | 366 | 11.9 | $2M | 85 | 236 |
| Oil change and quick lube | 52 | #238 of 479 | 22 | 0.7 | $13.3M | 97 | 23 |
| Fast food and sandwich shops | 52 | #1,070 of 2,222 | 409 | 13.3 | $2.8M | 92 | 595 |
| Gyms, studios and classes | 51 | #1,000 of 2,088 | 397 | 12.9 | $650K | 98 | 164 |
| Yoga, Pilates and fitness studios | 50 | #385 of 777 | 67 | 2.2 | $3.8M | 95 | 87 |
| Hair salons | 50 | #1,197 of 2,339 | 734 | 23.9 | $399K | 93 | 148 |
| Home inspectors | 49 | #204 of 415 | 17 | 0.6 | Index only | 94 | 16 |
| Nail salons | 49 | #731 of 1,328 | 156 | 5.1 | $1.9M | 112 | 84 |
| Car washes and detailing | 47 | #804 of 1,451 | 135 | 4.4 | $2.2M | 86 | 52 |
| Coffee shops and cafes | 47 | #1,143 of 2,063 | 356 | 11.6 | $3.2M | 87 | 162 |
| Home repair trades | 47 | #1,196 of 2,057 | 406 | 13.2 | $2M | 81 | 430 |
| Chiropractors | 46 | #870 of 1,490 | 226 | 7.4 | $1.9M | 78 | 116 |
| Sit-down restaurants | 46 | #1,373 of 2,405 | 1,741 | 56.7 | $658K | 99 | 569 |
| Spas and skin care | 45 | #1,066 of 1,769 | 337 | 11.0 | $868K | 99 | 72 |
| Restaurants and cafes | 45 | #1,413 of 2,405 | 3,258 | 106.2 | $352K | 95 | 1,335 |
| Doctors, dentists and clinics | 45 | #1,439 of 2,394 | 2,714 | 88.5 | $155K | 102 | 885 |
| Landscaping and lawn care | 44 | #903 of 1,493 | 183 | 6.0 | $2M | 68 | 227 |
| Clothing and shoe stores | 44 | #1,269 of 2,087 | 528 | 17.2 | $1.1M | 87 | 227 |
| Clothing, shoes and laundry | 43 | #1,386 of 2,210 | 712 | 23.2 | $822K | 93 | 272 |
| Child care and preschools | 41 | #1,069 of 1,611 | 170 | 5.5 | $700K | 70 | 190 |
| Salons, barbers and spas | 39 | #1,783 of 2,385 | 1,498 | 48.8 | $195K | 92 | 339 |
| Lawn, cleaning and pest control | 36 | #1,387 of 1,771 | 303 | 9.9 | $1.2M | 72 | 420 |
| Barbershops | 34 | #1,037 of 1,356 | 237 | 7.7 | $1.2M | 65 | 30 |
| Roofing and gutters | 31 | #979 of 1,177 | 157 | 5.1 | $5.1M | 60 | 75 |
| House cleaning | 30 | #748 of 847 | 87 | 2.8 | $4.2M | 66 | 170 |
| Real estate agents and brokers | 30 | #2,023 of 2,176 | 865 | 28.2 | Index only | 89 | 328 |
| Mortgage brokers and lenders | 28 | #811 of 887 | 163 | 5.3 | Index only | 66 | 54 |
| Real estate | 27 | #2,149 of 2,229 | 1,165 | 38.0 | Index only | 83 | 650 |
| Property management | 26 | #830 of 910 | 120 | 3.9 | Index only | 63 | 181 |
| Insurance agencies | 23 | #2,017 of 2,272 | 551 | 18.0 | $815K | 65 | 334 |
Household spending in Jackson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $292.1M | $952 | 99 |
| Gasoline and other fuels | $741.9M | $2,418 | 93 |
| Food away from home | $1.1B | $3,735 | 92 |
| Groceries | $1.8B | $5,885 | 93 |
| Personal care products and services | $292.6M | $954 | 95 |
| Child care and other personal services | $119M | $388 | 67 |
| Memberships, classes and admissions | $257.9M | $841 | 86 |
| Medical and dental services | $420.4M | $1,370 | 106 |
| Pets | $248.4M | $810 | 89 |
| Clothing, shoes and related services | $585.6M | $1,909 | 93 |
| Vehicle insurance | $449.3M | $1,465 | 75 |
| Home repairs, maintenance and insurance | $803.2M | $2,618 | 87 |
| Lawn care, cleaning and other household services | $365.7M | $1,192 | 84 |
| Rent and homeowner costs | $4.2B | $13,622 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jackson County
- Population, 2025 estimate
- 732,994+2.1% since 2020
- Households
- 306,798
- Median age
- 38.4
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.7
- Land area
- 605 sq. mi.
- People per square mile
- 1,191
- Median household income
- $68,577+24.4% vs. 2015–2019, before inflation
- Average household income
- $92,212
- Median home value
- $230,500
- Jobs located here
- 400,567
- Daytime population
- 769,958Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jackson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Clay County, MO258,122 people
- Cass County, MO110,773 people
- Platte County, MO110,371 people
- Ray County, MO23,145 people
- Lafayette County, MO33,115 people
- Johnson County, MO54,732 people
- Clinton County, MO21,414 people
- Bates County, MO16,186 people
Questions
How fast is Jackson County, MO growing?
Population estimates put Jackson County at 732,994 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 306,798 households. Against the 2015–2019 survey, median household income rose 24.4%, before inflation.
How much do households in Jackson County, MO spend?
Households in Jackson County spend about $4.2B a year on rent and homeowner costs, $1.8B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in Jackson County runs highest on medical and dental services (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Which business types have the highest market scores in Jackson County, MO?
Of the business types scored in Jackson County, optometrists and eye clinics (74), convenience stores (73) and veterinarians (72) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #139 of 1,302 scored counties.
How does Jackson County, MO compare with the U.S.?
Median household income in Jackson County is $68,577, 15% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $230,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (45% above the U.S. rate) and lowest for veterinarians (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Jackson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jackson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Jackson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.