County profile · Missouri
Clinton County, MO market data
How Clinton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,661
- +2.1% since 2020
- Households
- 8,329
- Median household income
- $70,627
- +12.6% vs. 2015–2019, before inflation
- Median home value
- $226,800
- Jobs located here
- 3,836
- Highest market score
- 80
- Doctors, dentists and clinics, #100 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Clinton County by name and distance, and the households and spending within reach. Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Clinton County has an estimated 21,661 people and 8,329 households. Population estimates show Clinton County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Clinton County is $70,627, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.6%, before inflation.
Relative to the U.S., household spending in Clinton County runs highest on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Clinton County, medical and dental practices (80), dentists and orthodontists (77) and gyms and studios (73) have the highest Groundwork market scores. For medical and dental practices, that ranks #100 of 2,394 scored counties.
Clinton County is part of the Kansas City metro area. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
All 56 business types in Clinton County
Highest Groundwork market score first. Each score compares Clinton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 80 | #100 of 2,394 | 26 | 31.2 | $433K | 284 | 10 |
| Dentists and orthodontists | 77 | #114 of 1,886 | 6 | 7.2 | $1.9M | 191 | 4 |
| Gyms, studios and classes | 73 | #179 of 2,088 | 7 | 8.4 | $965K | 146 | Under 3 |
| Fast food and sandwich shops | 70 | #374 of 2,222 | 10 | 12.0 | $3.1M | 101 | 5 |
| Auto repair and car care | 69 | #402 of 2,401 | 38 | 45.6 | $279K | 104 | 10 |
| Restaurants and cafes | 69 | #441 of 2,405 | 74 | 88.8 | $417K | 113 | 17 |
| Sit-down restaurants | 68 | #435 of 2,405 | 35 | 42.0 | $882K | 133 | 11 |
| Salons, barbers and spas | 67 | #390 of 2,385 | 27 | 32.4 | $293K | 138 | 4 |
| Clothing, shoes and laundry | 66 | #478 of 2,210 | 9 | 10.8 | $1.7M | 197 | 5 |
| Clothing and shoe stores | 63 | #567 of 2,087 | 7 | 8.4 | $2.2M | 176 | 5 |
| Grocery stores | 60 | #680 of 2,070 | 5 | 6.0 | $9.8M | 106 | Under 3 |
| Car washes and detailing | 59 | #502 of 1,451 | 5 | 6.0 | $2.1M | 84 | Under 3 |
| Auto repair shops | 59 | #784 of 2,378 | 24 | 28.8 | $442K | 99 | 9 |
| Hair salons | 57 | #831 of 2,339 | 17 | 20.4 | $465K | 108 | 4 |
| Coffee shops and cafes | 53 | #896 of 2,063 | 8 | 9.6 | $3.9M | 104 | Under 3 |
| Pizza | 51 | #1,001 of 2,090 | 13 | 15.6 | $2.4M | 47 | 5 |
| Pet businesses | 49 | #1,153 of 2,200 | 10 | 12.0 | $665K | 76 | Under 3 |
| Landscaping and lawn care | 47 | #805 of 1,493 | 5 | 6.0 | $2M | 67 | 4 |
| Real estate | 44 | #1,406 of 2,229 | 21 | 25.2 | Index only | 124 | 9 |
| Lawn, cleaning and pest control | 43 | #1,154 of 1,771 | 9 | 10.8 | $1.1M | 65 | 4 |
| Grocery and convenience stores | 43 | #1,495 of 2,402 | 24 | 28.8 | $2M | 60 | Under 3 |
| Convenience stores | 42 | #1,426 of 2,261 | 12 | 14.4 | $4.1M | 52 | Under 3 |
| Bakeries and dessert shops | 41 | #1,266 of 1,889 | 9 | 10.8 | $3.4M | 83 | Under 3 |
| Gas stations | 41 | #1,562 of 2,358 | 19 | 22.8 | $1.4M | 60 | 15 |
| Insurance agencies | 39 | #1,515 of 2,272 | 18 | 21.6 | $909K | 72 | 7 |
| Home repair trades | 37 | #1,602 of 2,057 | 10 | 12.0 | $2.2M | 89 | 22 |
| Real estate agents and brokers | 32 | #1,965 of 2,176 | 21 | 25.2 | Index only | 99 | 9 |
| Veterinarians | 31 | #1,193 of 1,485 | 5 | 6.0 | $1.3M | 49 | Under 3 |
| HVAC and plumbing | 22 | #1,629 of 1,707 | 8 | 9.6 | $2.7M | 57 | 13 |
| Child care and preschools | Not scored | Not scored | 4 | 4.8 | $783K | 78 | 4 |
| Chiropractors | Not scored | Not scored | 4 | 4.8 | $2.8M | 118 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 4.8 | $347K | 51 | 3 |
| Gyms | Not scored | Not scored | 4 | 4.8 | $1.7M | 130 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 4.8 | $2M | 226 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.6 | $2.6M | 140 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.6 | $2.6M | 158 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.6 | $3.8M | 211 | 6 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.4 | $5.3M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 2.4 | $10.8M | Too few | 9 |
| House cleaning | Not scored | Not scored | 2 | 2.4 | $4.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.4 | $3.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.4 | $4.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.2 | $15.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.2 | $11.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 1.2 | $6.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $6.6M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.2 | $10.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.2 | $6.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Physical therapy | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Clinton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.6M | $1,273 | 133 |
| Gasoline and other fuels | $27M | $3,247 | 125 |
| Food away from home | $30.9M | $3,708 | 91 |
| Groceries | $49.1M | $5,897 | 93 |
| Personal care products and services | $7.9M | $950 | 95 |
| Child care and other personal services | $3.1M | $376 | 65 |
| Memberships, classes and admissions | $6.8M | $811 | 82 |
| Medical and dental services | $11.3M | $1,353 | 105 |
| Pets | $6.6M | $798 | 88 |
| Clothing, shoes and related services | $15.6M | $1,877 | 91 |
| Vehicle insurance | $16.4M | $1,966 | 100 |
| Home repairs, maintenance and insurance | $21.6M | $2,597 | 86 |
| Lawn care, cleaning and other household services | $9.8M | $1,178 | 83 |
| Rent and homeowner costs | $113M | $13,572 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clinton County
- Population, 2025 estimate
- 21,661+2.1% since 2020
- Households
- 8,329
- Median age
- 42.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.2
- Land area
- 419 sq. mi.
- People per square mile
- 51
- Median household income
- $70,627+12.6% vs. 2015–2019, before inflation
- Average household income
- $89,325
- Median home value
- $226,800
- Jobs located here
- 3,836
- Daytime population
- 15,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clinton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- DeKalb County, MO10,876 people
- Caldwell County, MO8,927 people
- Ray County, MO23,145 people
- Clay County, MO258,122 people
- Buchanan County, MO83,568 people
- Platte County, MO110,371 people
- Daviess County, MO8,477 people
- Andrew County, MO18,065 people
Questions
How fast is Clinton County, MO growing?
Population estimates put Clinton County at 21,661 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 8,329 households. Median household income rose 12.6% from the 2015–2019 survey, before inflation.
How much do households in Clinton County, MO spend?
Households in Clinton County spend about $113M a year on rent and homeowner costs, $49.1M on groceries and $30.9M on food away from home. Set against the U.S., households in Clinton County spend the most on vehicle maintenance and repairs (an index of 133, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Clinton County, MO?
The highest Groundwork market scores in Clinton County are for medical and dental practices (80), dentists and orthodontists (77) and gyms and studios (73). Clinton County ranks #100 of 2,394 scored counties for medical and dental practices.
How does Clinton County, MO compare with the U.S.?
The median household income in Clinton County is $70,627 a year, 13% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $226,800, against $332,700 for the U.S. For its number of households, Clinton County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Clinton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clinton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Missouri · Every U.S. market · How we measure
Screening a site or an acquisition in Clinton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.