Groundwork

Real estate · Metro area · Missouri

Mortgage brokers and lenders in the Kansas City, MO-KS metro area

The mortgage brokers and lenders in the Kansas City, MO-KS metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #338 of 373 scored metro areas
#7 of 8 scored metro areas based in Missouri

Listings
485
99 chain locations (20%)
Official establishments
174
+5.1% since 2019
Household spending a year
$13.2B
On rent and homeowner costs · $14,760 a household
Housing spending per listing (U.S. = 100)
70
30% below the U.S.
Listings per 10k households
5.4
26% above the U.S.
Population, 2025
2,270,682
+3.4% since 2020

See the mortgage brokers and lenders around any address in the Kansas City metro area

The site report maps the mortgage brokers and lenders on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For mortgage brokers and lenders, the Kansas City metro area has a Groundwork market score of 33 (lower middle): #338 of 373 scored metro areas and #7 of 8 scored metro areas based in Missouri. That puts it in the bottom quarter of metro areas.

Household spending on rent and homeowner costs in the Kansas City metro area comes to about $13.2B a year: $14,760 per household, 11% below the U.S. average. Housing spending per office is 30% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

There are 485 mortgage brokers and lenders on map listings in the Kansas City metro area as of September 2026. Chain locations make up 20% of them, against 21% across the U.S. Per 10,000 households, that is 5.4, 26% above the U.S. rate of 4.3.

In 2023, official counts showed 174 businesses with payroll in the Kansas City metro area classed as mortgage brokers and real estate lenders, up 5.1% from 2019. That is one for every 5,146 households, against one for every 4,897 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $650K have gone to businesses classed as mortgage brokers and real estate lenders in the Kansas City metro area. Population estimates show the Kansas City metro area grew 3.4% from 2020 to 2025, in step with the U.S. (+3.1%).

How the Kansas City metro area compares

The same measures for Missouri and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.

Mortgage brokers and lenders in Kansas City, MO-KS metro area compared with Missouri and the U.S.
MeasureKansas City metro areaMissouriU.S.
Listings per 10k households5.44.04.3
Housing spending per listing (U.S. = 100)7089100
Households per official establishment5,1466,4654,897
Official establishment growth, 2019–2023+5.1%+4.3%+9.5%
Population growth, 2020–2025+3.4%+1.9%+3.1%
Spending per household on rent and homeowner costs$14,760$13,809$16,661
Median household income$83,460$70,702$80,734
Groundwork market score3330

Official counts and lending

Businesses

Official establishments, 2019 to 2023
174+5.1% over the period
Employees, 2023
3,510
Annual payroll, 2023
$287.5M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
48599 chain locations
Listings at the U.S. rate for this spending
339The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$650K

SBA-backed loans to businesses classed as mortgage brokers and real estate lenders in the Kansas City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Kansas City metro area

Population, 2025 estimate
2,270,682+3.4% since 2020
Households
895,368
Median age
39.1
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
7,257 sq. mi.
People per square mile
306
Median household income
$83,460+25.3% vs. 2015–2019, before inflation
Average household income
$111,261
Median home value
$287,300
Jobs located here
1,123,972
Daytime population
2,247,861Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Kansas City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the mortgage brokers and lenders on map listings by name and distance.

Or open the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Mortgage brokers and lenders across Missouri

Every Missouri market ranked →

The highest-scoring metro areas in Missouri for mortgage brokers and lenders, numbered among those based in Missouri, with the Kansas City metro area marked.

Top metro areas in Missouri

Metro areas in Missouri ranked for mortgage brokers and lenders by Groundwork market score
MarketScoreListingsPer 10k householdsHousing spending per listing (U.S. = 100)Population growthU.S. rank
1St. Joseph, MO-KS5191.9175−2.0%#171 of 373
2Springfield, MO47603.0113+5.1%#205 of 373
3Joplin, MO-KS47243.0109+3.9%#206 of 373
4Jefferson City, MO45203.4103+2.2%#222 of 373
5Columbia, MO41283.2110+3.9%#253 of 373
6Cape Girardeau, MO-IL38164.281+1.7%#282 of 373
7Kansas City, MO-KS334855.470+3.4%#338 of 373
8St. Louis, MO-IL325254.583−0.2%#344 of 373

Other business types in the Kansas City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many mortgage brokers and lenders are in the Kansas City, MO-KS metro area?

As of September 2026, map listings count 485 mortgage brokers and lenders in the Kansas City metro area. 99 of them (20%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 174 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 5.1% from 2019.

How much do households in the Kansas City, MO-KS metro area spend on rent and homeowner costs?

About $13.2B a year, or $14,760 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). For the 485 mortgage brokers and lenders on map listings, housing spending per office is 30% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 895,368 households in the Kansas City metro area and national spending patterns by income.

How does the Kansas City, MO-KS metro area compare with the U.S. for mortgage brokers and lenders?

The Kansas City metro area has 5.4 mortgage brokers and lenders per 10,000 households, 26% above the U.S. rate of 4.3. The index of housing spending per office is 70, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, the Kansas City metro area would have about 339, against 485 on map listings. There is one business with payroll in the industry for every 5,146 households, against one for every 4,897 across the U.S. The official count rose 5.1% from 2019 to 2023, against +9.5% for the U.S.

How fast is the Kansas City, MO-KS metro area growing?

Population estimates put the Kansas City metro area at 2,270,682 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 895,368 households. Median household income in the Kansas City metro area is $83,460, 3% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kansas City metro area scores 33 for mortgage brokers and lenders (lower middle), #338 of 373 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Kansas City metro area. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for mortgage brokers and lenders · All 56 business types in the Kansas City metro area

Screening a site or an acquisition in the Kansas City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Kansas City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.