County profile · Missouri
Cass County, MO market data
Population, household spending and competition for 56 business types in Cass County, each scored against other counties.
- Population, 2025
- 115,859
- +7.1% since 2020
- Households
- 43,206
- Median household income
- $87,535
- +26.1% vs. 2015–2019, before inflation
- Median home value
- $292,400
- Jobs located here
- 30,659
- Highest market score
- 94
- Primary care and pediatrics, #5 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Cass County by name and distance, and the households and spending within reach. Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 115,859 people live in Cass County, in 43,206 households. Between 2020 and 2025, the population of Cass County grew 7.1%, faster than the U.S. (+3.1%). The median household income in Cass County is $87,535 a year, 8% above the U.S. median of $80,734. That rose 26.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cass County spend the most on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and the least on child care and other personal services (78).
The highest Groundwork market scores in Cass County are for primary care and pediatric clinics (94), grocery and convenience stores (91) and gyms (87). Cass County ranks #5 of 1,656 scored counties for primary care and pediatric clinics.
Cass County is part of the Kansas City metro area. For its number of households, Cass County has the most map listings, relative to the U.S., for pest control companies (64% above the U.S. rate) and the fewest for clothing and shoe stores (54% below the U.S. rate).
All 56 business types in Cass County
Highest Groundwork market score first. Each score compares Cass County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 94 | #5 of 1,656 | 9 | 2.1 | $7.2M | 404 | 22 |
| Grocery and convenience stores | 91 | #38 of 2,402 | 53 | 12.3 | $5.2M | 152 | 14 |
| Gyms | 87 | #27 of 1,792 | 25 | 5.8 | $1.7M | 132 | 7 |
| Clothing and shoe stores | 87 | #57 of 2,087 | 32 | 7.4 | $2.8M | 223 | 11 |
| Grocery stores | 87 | #82 of 2,070 | 19 | 4.4 | $14.4M | 155 | 12 |
| Convenience stores | 86 | #84 of 2,261 | 27 | 6.2 | $10.1M | 129 | Under 3 |
| Clothing, shoes and laundry | 85 | #74 of 2,210 | 47 | 10.9 | $1.9M | 219 | 15 |
| Optometrists and eye care | 84 | #18 of 1,302 | 12 | 2.8 | $5.4M | 172 | 7 |
| Sit-down restaurants | 84 | #77 of 2,405 | 169 | 39.1 | $1.1M | 161 | 57 |
| Hair salons | 83 | #55 of 2,339 | 75 | 17.4 | $611K | 142 | 15 |
| Car washes and detailing | 82 | #51 of 1,451 | 20 | 4.6 | $2.7M | 107 | 5 |
| Barbershops | 82 | #56 of 1,356 | 16 | 3.7 | $2.9M | 152 | Under 3 |
| Restaurants and cafes | 82 | #109 of 2,405 | 330 | 76.4 | $548K | 148 | 153 |
| Bakeries and dessert shops | 79 | #100 of 1,889 | 28 | 6.5 | $6.5M | 156 | 22 |
| Property management | 78 | #47 of 910 | 6 | 1.4 | Index only | 192 | 10 |
| Nail salons | 78 | #58 of 1,328 | 16 | 3.7 | $2.9M | 171 | 8 |
| Gyms, studios and classes | 77 | #115 of 2,088 | 51 | 11.8 | $843K | 127 | 16 |
| Doctors, dentists and clinics | 77 | #156 of 2,394 | 205 | 47.4 | $316K | 207 | 101 |
| Auto repair shops | 76 | #194 of 2,378 | 94 | 21.8 | $573K | 129 | 48 |
| Laundromats | 75 | #105 of 785 | 6 | 1.4 | $15.1M | 121 | Under 3 |
| Coffee shops and cafes | 75 | #192 of 2,063 | 34 | 7.9 | $5.3M | 144 | 22 |
| Fast food and sandwich shops | 75 | #236 of 2,222 | 53 | 12.3 | $3.4M | 112 | 73 |
| Spas and skin care | 74 | #144 of 1,769 | 32 | 7.4 | $1.4M | 164 | 9 |
| Salons, barbers and spas | 74 | #191 of 2,385 | 140 | 32.4 | $327K | 154 | 34 |
| Auto repair and car care | 74 | #256 of 2,401 | 163 | 37.7 | $331K | 123 | 69 |
| Mortgage brokers and lenders | 73 | #84 of 887 | 10 | 2.3 | Index only | 164 | 4 |
| Electricians | 73 | #110 of 1,160 | 6 | 1.4 | $20.8M | 174 | 33 |
| Pet grooming and boarding | 73 | #154 of 1,461 | 12 | 2.8 | $3.3M | 129 | 10 |
| Physical therapy | 73 | #165 of 1,422 | 14 | 3.2 | $4.6M | 193 | 23 |
| Pet stores | 71 | #154 of 974 | 7 | 1.6 | $5.6M | 125 | 4 |
| Pizza | 71 | #290 of 2,090 | 37 | 8.6 | $4.9M | 96 | 73 |
| Tire shops | 70 | #276 of 1,530 | 17 | 3.9 | $3.2M | 127 | 11 |
| Oil change and quick lube | 69 | #82 of 479 | 5 | 1.2 | $10.8M | 78 | Under 3 |
| Martial arts and dance studios | 68 | #210 of 1,334 | 22 | 5.1 | $2M | 97 | 9 |
| Collision repair and body shops | 68 | #255 of 1,327 | 13 | 3.0 | $4.1M | 134 | 21 |
| Dentists and orthodontists | 67 | #366 of 1,886 | 51 | 11.8 | $1.3M | 129 | 33 |
| Gas stations | 67 | #496 of 2,358 | 63 | 14.6 | $2.1M | 90 | 50 |
| Funeral homes | 66 | #336 of 1,472 | 11 | 2.5 | $598K | 88 | 6 |
| Child care and preschools | 64 | #440 of 1,611 | 25 | 5.8 | $782K | 78 | 18 |
| Chiropractors | 60 | #467 of 1,490 | 30 | 6.9 | $2.2M | 90 | 16 |
| Pet businesses | 58 | #738 of 2,200 | 55 | 12.7 | $718K | 82 | 30 |
| Roofing and gutters | 54 | #516 of 1,177 | 22 | 5.1 | $5.7M | 67 | 8 |
| Veterinarians | 50 | #759 of 1,485 | 22 | 5.1 | $1.8M | 66 | 16 |
| Real estate | 50 | #1,102 of 2,229 | 122 | 28.2 | Index only | 121 | 72 |
| Home repair trades | 49 | #1,093 of 2,057 | 68 | 15.7 | $1.8M | 76 | 87 |
| Real estate agents and brokers | 48 | #1,175 of 2,176 | 105 | 24.3 | Index only | 112 | 44 |
| HVAC and plumbing | 46 | #1,010 of 1,707 | 40 | 9.3 | $3.1M | 66 | 46 |
| Lawn, cleaning and pest control | 43 | #1,138 of 1,771 | 44 | 10.2 | $1.3M | 77 | 90 |
| Insurance agencies | 41 | #1,429 of 2,272 | 72 | 16.7 | $1.1M | 90 | 52 |
| Landscaping and lawn care | 40 | #1,017 of 1,493 | 31 | 7.2 | $1.8M | 62 | 64 |
| Pest control | 38 | #516 of 699 | 10 | 2.3 | $5.7M | 55 | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 0.9 | $16.2M | 66 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 0.9 | $10.7M | 265 | 7 |
| House cleaning | Not scored | Not scored | 3 | 0.7 | $18.8M | 295 | 19 |
| Dry cleaners | Not scored | Not scored | 2 | 0.5 | $45.3M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | Under 3 |
Household spending in Cass County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $53.9M | $1,247 | 130 |
| Gasoline and other fuels | $135M | $3,125 | 120 |
| Food away from home | $181M | $4,189 | 103 |
| Groceries | $273.4M | $6,328 | 100 |
| Personal care products and services | $45.8M | $1,061 | 106 |
| Child care and other personal services | $19.6M | $452 | 78 |
| Memberships, classes and admissions | $43M | $995 | 101 |
| Medical and dental services | $64.8M | $1,500 | 116 |
| Pets | $39.5M | $914 | 101 |
| Clothing, shoes and related services | $90.5M | $2,096 | 102 |
| Vehicle insurance | $81.7M | $1,890 | 97 |
| Home repairs, maintenance and insurance | $125M | $2,894 | 96 |
| Lawn care, cleaning and other household services | $56.5M | $1,308 | 93 |
| Rent and homeowner costs | $638.7M | $14,782 | 89 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cass County
- Population, 2025 estimate
- 115,859+7.1% since 2020
- Households
- 43,206
- Median age
- 41.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 697 sq. mi.
- People per square mile
- 159
- Median household income
- $87,535+26.1% vs. 2015–2019, before inflation
- Average household income
- $108,544
- Median home value
- $292,400
- Jobs located here
- 30,659
- Daytime population
- 87,642Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cass County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Missouri 8
- Jackson County, MO719,976 people
- Bates County, MO16,186 people
- Clay County, MO258,122 people
- Johnson County, MO54,732 people
- Platte County, MO110,371 people
- Lafayette County, MO33,115 people
- Henry County, MO22,328 people
- Ray County, MO23,145 people
Questions
How fast is Cass County, MO growing?
Population estimates put Cass County at 115,859 people in 2025, up 7.1% since 2020, faster than the U.S. (+3.1%). It has 43,206 households. Against the 2015–2019 survey, median household income rose 26.1%, before inflation.
How much do households in Cass County, MO spend?
Households in Cass County spend about $638.7M a year on rent and homeowner costs, $273.4M on groceries and $181M on food away from home. Relative to the U.S., household spending in Cass County runs highest on vehicle maintenance and repairs (an index of 130, where 100 is the U.S. average) and lowest on child care and other personal services (78).
Which business types have the highest market scores in Cass County, MO?
Of the business types scored in Cass County, primary care and pediatric clinics (94), grocery and convenience stores (91) and gyms (87) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #5 of 1,656 scored counties.
How does Cass County, MO compare with the U.S.?
Median household income in Cass County is $87,535, 8% above the U.S. median of $80,734. The population rose 7.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $292,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pest control companies (64% above the U.S. rate) and lowest for clothing and shoe stores (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Cass County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cass County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Cass County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cass County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.