Groundwork

County profile · Missouri

St. Francois County, MO market data

Population, household spending and competition for 56 business types in St. Francois County, each scored against other counties.

Population, 2025
67,809
+2.1% since 2020
Households
24,816
Median household income
$57,477
+23.7% vs. 2015–2019, before inflation
Median home value
$169,300
Jobs located here
22,334
Highest market score
70
Dentists and orthodontists, #257 of 1,886 scored counties

A site report maps the competitors on map listings around any address in St. Francois County by name and distance, and the households and spending within reach. Or open the report at the center of St. Francois County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 67,809 people live in St. Francois County, in 24,816 households. Population estimates put the population change in St. Francois County from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The median household income in St. Francois County is $57,477 a year, 29% below the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.

Set against the U.S., households in St. Francois County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (52).

The highest Groundwork market scores in St. Francois County are for dentists and orthodontists (70), hair salons (62) and car washes and detailers (61). St. Francois County ranks #257 of 1,886 scored counties for dentists and orthodontists.

St. Francois County is part of the Farmington area. For its number of households, St. Francois County has the most map listings, relative to the U.S., for funeral homes (2.7 times the U.S. rate) and the fewest for dentists and orthodontists (54% below the U.S. rate).

All 56 business types in St. Francois County

Highest Groundwork market score first. Each score compares St. Francois County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in St. Francois County, MO, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Dentists and orthodontists70#257 of 1,886156.0$2.1M20915
Hair salons62#608 of 2,3394718.9$455K1064
Car washes and detailing61#439 of 1,451104.0$2.6M104Under 3
Gas stations61#703 of 2,3582510.1$2.7M11526
Physical therapy60#430 of 1,42293.6$3.4M14310
Gyms60#515 of 1,792114.4$1.5M117Under 3
Gyms, studios and classes59#645 of 2,088249.7$695K1056
Coffee shops and cafes58#683 of 2,063176.9$4.9M13110
Tire shops56#631 of 1,530124.8$2.2M874
Grocery and convenience stores56#934 of 2,4024417.7$3.1M9213
Convenience stores55#923 of 2,261187.3$7.6M97Under 3
Bakeries and dessert shops51#895 of 1,889197.7$4.3M10510
Property management49#458 of 91052.0Index only1137
Grocery stores48#1,075 of 2,070145.6$9.8M10612
Roofing and gutters46#675 of 1,17762.4$9.9M1176
Salons, barbers and spas46#1,427 of 2,38510743.1$200K9412
Barbershops45#828 of 1,356114.4$1.9M103Under 3
Nail salons45#829 of 1,328124.8$1.8M107Under 3
Clothing and shoe stores45#1,222 of 2,0873514.1$1.2M9613
Sit-down restaurants45#1,415 of 2,40511646.7$711K10743
Landscaping and lawn care44#892 of 1,493124.8$2.2M7718
Doctors, dentists and clinics44#1,467 of 2,39416365.7$190K12482
Collision repair and body shops43#818 of 1,327104.0$2.6M859
Clothing, shoes and laundry42#1,424 of 2,2105522.2$777K8813
Restaurants and cafes42#1,525 of 2,40521887.8$378K102107
Auto repair shops42#1,561 of 2,3787028.2$375K8430
Primary care and pediatrics41#1,121 of 1,656218.5$1.5M8341
Real estate agents and brokers41#1,524 of 2,1765321.4Index only10810
House cleaning40#602 of 84762.4$4.5M707
Optometrists and eye care40#909 of 1,302114.4$2.8M907
Lawn, cleaning and pest control40#1,267 of 1,771218.5$1.3M7625
Auto repair and car care40#1,679 of 2,40112349.6$213K7940
Real estate39#1,677 of 2,2296225.0Index only11623
Electricians38#861 of 1,16083.2$7.4M6212
Veterinarians37#1,052 of 1,485124.8$1.5M546
Funeral homes35#1,114 of 1,472145.6$265K396
Chiropractors35#1,156 of 1,490218.5$1.5M619
Home repair trades35#1,694 of 2,0572911.7$2M8445
HVAC and plumbing34#1,391 of 1,707156.0$3.9M8327
Spas and skin care34#1,450 of 1,7693714.9$578K665
Martial arts and dance studios33#1,083 of 1,334135.2$1.3M646
Pet grooming and boarding32#1,145 of 1,461124.8$1.5M586
Pet businesses32#1,829 of 2,2003915.7$454K5212
Fast food and sandwich shops30#1,844 of 2,2223915.7$2.1M6953
Pet stores28#805 of 97462.4$3M65Under 3
Pizza26#1,897 of 2,0903313.3$2.5M4953
Insurance agencies23#2,016 of 2,2725120.6$819K6532
Laundromats21#699 of 78583.2$5.3M43Under 3
Child care and preschools14#1,558 of 1,611218.5$360K3628
Mortgage brokers and lendersNot scoredNot scored31.2Index only2673
Pest controlNot scoredNot scored31.2$9M88Under 3
Oil change and quick lubeNot scoredNot scored20.8$13.1MToo few3
Dry cleanersNot scoredNot scored10.4$42.7MToo fewUnder 3
Home inspectorsNot scoredNot scored10.4Index onlyToo fewUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studiosNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in St. Francois County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in St. Francois County, MO by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$26.2M$1,058110
Gasoline and other fuels$68.4M$2,757106
Food away from home$82.5M$3,32582
Groceries$137.3M$5,53388
Personal care products and services$21.4M$86186
Child care and other personal services$7.5M$30452
Memberships, classes and admissions$16.7M$67268
Medical and dental services$30.9M$1,24597
Pets$17.7M$71478
Clothing, shoes and related services$42.7M$1,72184
Vehicle insurance$41.8M$1,68286
Home repairs, maintenance and insurance$59.2M$2,38479
Lawn care, cleaning and other household services$27M$1,08677
Rent and homeowner costs$312.7M$12,60276

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in St. Francois County

Population, 2025 estimate
67,809+2.1% since 2020
Households
24,816
Median age
39.3
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
452 sq. mi.
People per square mile
148
Median household income
$57,477+23.7% vs. 2015–2019, before inflation
Average household income
$75,389
Median home value
$169,300
Jobs located here
22,334
Daytime population
62,711Residents who don’t work, plus everyone whose job is here

Looking at a specific site in St. Francois County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of St. Francois County. Signed out, you see a blurred preview; on an account, each report is one action.

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St. Francois County is part of the Farmington, MO area.

Questions

How fast is St. Francois County, MO growing?

Population estimates put St. Francois County at 67,809 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 24,816 households. Against the 2015–2019 survey, median household income rose 23.7%, before inflation.

How much do households in St. Francois County, MO spend?

Households in St. Francois County spend about $312.7M a year on rent and homeowner costs, $137.3M on groceries and $82.5M on food away from home. Relative to the U.S., household spending in St. Francois County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (52).

Which business types have the highest market scores in St. Francois County, MO?

Of the business types scored in St. Francois County, dentists and orthodontists (70), hair salons (62) and car washes and detailers (61) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #257 of 1,886 scored counties.

How does St. Francois County, MO compare with the U.S.?

Median household income in St. Francois County is $57,477, 29% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $169,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.7 times the U.S. rate) and lowest for dentists and orthodontists (54% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in St. Francois County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in St. Francois County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in St. Francois County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of St. Francois County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.