Groundwork

Food and drink · Small-town market · Missouri

Coffee shops and cafes in the Farmington, MO area

The coffee shops and cafes in the Farmington, MO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #120 of 529 scored small-town markets
#3 of 17 scored small-town markets based in Missouri

Listings
17
4 chain locations (24%)
Official establishments
10
All snack and nonalcoholic beverage bars
Household spending a year
$82.5M
On food away from home · $3,325 a household
Spending per listing
$4.9M
31% above the U.S.
Listings per 10k households
6.9
37% below the U.S.
Population, 2025
67,809
+2.1% since 2020

See the coffee shops and cafes around any address in the Farmington area

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,325 per household (18% below the U.S. average), households in the Farmington area spend about $82.5M a year on food away from home. Spread across 17 coffee shops and cafes, that is $4.9M per cafe, 31% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

There are 17 coffee shops and cafes on map listings in the Farmington area as of September 2026. Chain locations make up 24% of them, against 39% across the U.S. That comes to 6.9 for every 10,000 households, 37% below the U.S. rate of 11.0.

The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Farmington area was 10 in 2023. That is one for every 2,482 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 4 one-person businesses without payroll.

Between 2020 and 2025, the population of the Farmington area grew 2.1%, slower than the U.S. (+3.1%). For coffee shops and cafes, the Farmington area has a Groundwork market score of 63 (upper middle): #120 of 529 scored small-town markets and #3 of 17 scored small-town markets based in Missouri. That puts it in the top quarter of small-town markets.

How the Farmington area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Farmington, MO area compared with Missouri and the U.S.
MeasureFarmington areaMissouriU.S.
Listings per 10k households6.99.811.0
Spending per listing$4.9M$3.9M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)2,4822,0801,518
Official establishment growth, 2019–2023n/a+45.0%+24.3%
Population growth, 2020–2025+2.1%+1.9%+3.1%
Spending per household on food away from home$3,325$3,799$4,070
Median household income$57,477$70,702$80,734
Groundwork market score6355

Official counts and lending

Businesses

Official establishments, 2019 to 2023
10All snack and nonalcoholic beverage bars
Employees, 2023
151
Annual payroll, 2023
$1.8M
One-person businesses, 2023
4All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
174 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Farmington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in the Farmington area

Population, 2025 estimate
67,809+2.1% since 2020
Households
24,816
Median age
39.3
Homes lived in by their owners
68%
Vehicles per household
1.9
Land area
452 sq. mi.
People per square mile
148
Median household income
$57,477+23.7% vs. 2015–2019, before inflation
Average household income
$75,389
Median home value
$169,300
Jobs located here
22,334
Daytime population
62,711Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Farmington area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Missouri

Every Missouri market ranked →

The highest-scoring small-town markets in Missouri for coffee shops and cafes, numbered among those based in Missouri (a market based in another state is listed without a number), with the Farmington area marked.

Top small-town markets in Missouri

Small-town markets in Missouri ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sedalia, MO70127.1$4.8M+2.9%#60 of 529
2Warrensburg, MO68188.5$4.2M+4.9%#75 of 529
3Farmington, MO63176.9$4.9M+2.1%#120 of 529
4Lebanon, MO61117.6$4.2M+2.5%#152 of 529
5Kirksville, MO5598.6$3.9M+1.9%#215 of 529
6Mexico, MO5466.5$5.1M−1.0%#219 of 529
7Sikeston, MO51136.6$5.1M−0.3%#253 of 529
8Moberly, MO4888.7$3.7M+0.2%#285 of 529
9Hannibal, MO46149.2$3.7M+0.4%#301 of 529
Quincy, IL-MO44289.0$3.9M−2.0%#324 of 529

Other business types in the Farmington area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in the Farmington, MO area?

As of September 2026, map listings count 17 coffee shops and cafes in the Farmington area. 4 of them (24%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 10 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 4 one-person businesses without payroll.

How much do households in the Farmington, MO area spend on food away from home?

About $82.5M a year, or $3,325 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 17 coffee shops and cafes on map listings, it comes to $4.9M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 24,816 households in the Farmington area and national spending patterns by income.

How does the Farmington, MO area compare with the U.S. for coffee shops and cafes?

The Farmington area has 6.9 coffee shops and cafes per 10,000 households, 37% below the U.S. rate of 11.0. Spending per cafe is $4.9M, 31% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Farmington area would have about 22, against 17 on map listings. There is one business with payroll in the industry for every 2,482 households, against one for every 1,518 across the U.S.

How fast is the Farmington, MO area growing?

Population estimates put the Farmington area at 67,809 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 24,816 households. Median household income in the Farmington area is $57,477, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Farmington area scores 63 for coffee shops and cafes (upper middle), #120 of 529 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Farmington area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in the Farmington area

Screening a site or an acquisition in the Farmington area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Farmington area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.