Auto · Small-town market · Mississippi
Insurance agencies in the Tupelo, MS area
How the Tupelo, MS area compares with other small-town markets and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 49 out of 100: Lower middle
Ranked #274 of 537 scored small-town markets
#9 of 17 scored small-town markets based in Mississippi
- Listings
- 101
- 23 chain locations (23%)
- Official establishments
- 65
- +4.8% since 2019
- Household spending a year
- $134.3M
- On vehicle insurance · $2,592 a household
- Spending per listing
- $1.3M
- 6% above the U.S.
- Listings per 10k households
- 19.5
- 25% above the U.S.
- Population, 2025
- 133,167
- +0.8% since 2020
See the insurance agencies around any address in the Tupelo area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Tupelo area spend about $134.3M a year on vehicle insurance, or $2,592 per household, 32% above the U.S. average. Spread across 101 insurance agencies, that is $1.3M per agency, 6% above the U.S. figure of $1.3M.
The Tupelo area has 101 insurance agencies on map listings as of September 2026. Of those, 23 are chain locations, or 23%, against 21% across the U.S. That is 19.5 per 10,000 households, 25% above the U.S. rate of 15.6.
Official counts show 65 businesses with payroll classed as insurance agencies and brokerages in the Tupelo area in 2023, up 4.8% from 2019. That is one for every 797 households, against one for every 966 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2.2M have gone to businesses classed as insurance agencies and brokerages in the Tupelo area.
Population estimates show the Tupelo area grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%). For insurance agencies, the Tupelo area has a Groundwork market score of 49 (lower middle): #274 of 537 scored small-town markets and #9 of 17 scored small-town markets based in Mississippi.
How the Tupelo area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tupelo area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.5 | 16.3 | 15.6 |
| Spending per listing | $1.3M | $1.5M | $1.3M |
| Households per official establishment | 797 | 929 | 966 |
| Official establishment growth, 2019–2023 | +4.8% | +1.5% | −1.0% |
| Population growth, 2020–2025 | +0.8% | −0.1% | +3.1% |
| Spending per household on vehicle insurance | $2,592 | $2,496 | $1,957 |
| Median household income | $63,170 | $56,447 | $80,734 |
| Groundwork market score | 49 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 65+4.8% over the period
- Employees, 2023
- 240
- Annual payroll, 2023
- $19.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 10123 chain locations
- Listings at the U.S. rate for this spending
- 107The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2.2M
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Tupelo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Tupelo area
- Population, 2025 estimate
- 133,167+0.8% since 2020
- Households
- 51,805
- Median age
- 38.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,398 sq. mi.
- People per square mile
- 95
- Median household income
- $63,170
- Average household income
- $84,752
- Median home value
- $170,600
- Jobs located here
- 68,715
- Daytime population
- 143,876Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tupelo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for insurance agencies, numbered among those based in Mississippi, with the Tupelo area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 70 | 34 | 15.5 | $1.7M | +5.6% | #103 of 537 |
| 2Oxford, MS | 69 | 38 | 15.8 | $1.6M | +5.3% | #110 of 537 |
| 3Starkville, MS | 67 | 36 | 13.9 | $1.8M | +0.8% | #127 of 537 |
| 4Laurel, MS | 55 | 46 | 14.6 | $1.7M | −1.5% | #217 of 537 |
| 5Corinth, MS | 54 | 17 | 11.8 | $2.1M | −0.5% | #222 of 537 |
| 6McComb, MS | 54 | 26 | 12.8 | $1.9M | −2.6% | #223 of 537 |
| 7Greenville, MS | 52 | 21 | 12.3 | $1.7M | −9.4% | #244 of 537 |
| 8Columbus, MS | 52 | 42 | 15.6 | $1.6M | −2.7% | #245 of 537 |
| 9Tupelo, MS | 49 | 101 | 19.5 | $1.3M | +0.8% | #274 of 537 |
| 10Cleveland, MS | 48 | 16 | 13.4 | $1.6M | −8.3% | #277 of 537 |
Other business types in the Tupelo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Tupelo, MS area?
Map listings as of September 2026 show 101 insurance agencies in the Tupelo area. 23 of them (23%) are chain locations. The listings count insurance agencies. Official counts show 65 businesses with payroll classed as insurance agencies and brokerages in 2023, up 4.8% from 2019.
How much do households in the Tupelo, MS area spend on vehicle insurance?
About $134.3M a year, or $2,592 per household. That is 32% above the U.S. average (an index of 132, where 100 is the U.S. average). Spread across the 101 insurance agencies on map listings, it comes to $1.3M per agency. It is estimated from the incomes of the 51,805 households in the Tupelo area and national spending patterns by income.
How does the Tupelo, MS area compare with the U.S. for insurance agencies?
The Tupelo area has 19.5 insurance agencies per 10,000 households, 25% above the U.S. rate of 15.6. Spending per agency is $1.3M, 6% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, the Tupelo area would have about 107, against 101 on map listings. There is one business with payroll in the industry for every 797 households, against one for every 966 across the U.S. The official count rose 4.8% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Tupelo, MS area growing?
Population estimates put the Tupelo area at 133,167 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 51,805 households. Median household income in the Tupelo area is $63,170, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tupelo area scores 49 for insurance agencies (lower middle), #274 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tupelo area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Tupelo area
Screening a site or an acquisition in the Tupelo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.