Food and drink · Small-town market · Mississippi
Bakeries and dessert shops in the Tupelo, MS area
Competitor counts, household spending and official business counts for bakeries and dessert shops in the Tupelo, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 31 out of 100: Lower middle
Ranked #439 of 507 scored small-town markets
#9 of 15 scored small-town markets based in Mississippi
- Listings
- 52
- 15 chain locations (29%)
- Official establishments
- 45
- All snack bars and retail bakeries · +73.1% since 2019
- Household spending a year
- $175.7M
- On food away from home · $3,392 a household
- Spending per listing
- $3.4M
- 18% below the U.S.
- Listings per 10k households
- 10.0
- 2% above the U.S.
- Population, 2025
- 133,167
- +0.8% since 2020
See the bakeries and dessert shops around any address in the Tupelo area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in the Tupelo area is 31 (lower middle), #439 of 507 scored small-town markets and #9 of 15 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 52 bakeries and dessert shops in the Tupelo area. 15 of them (29%) are chain locations, against 35% across the U.S. That comes to 10.0 for every 10,000 households, 2% above the U.S. rate of 9.8.
Households in the Tupelo area spend about $175.7M a year on food away from home, or $3,392 per household, 17% below the U.S. average. That works out to $3.4M per shop, 18% below the U.S. figure of $4.1M. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade.
In 2023, official counts showed 45 businesses with payroll in the Tupelo area classed as snack bars and retail bakeries, up 73.1% from 2019. That is one for every 1,151 households, against one for every 1,369 across the U.S. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Population estimates put the population change in the Tupelo area from 2020 to 2025 at +0.8%, slower than the U.S. (+3.1%).
How the Tupelo area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Tupelo area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.0 | 8.4 | 9.8 |
| Spending per listing | $3.4M | $3.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,151 | 1,733 | 1,369 |
| Official establishment growth, 2019–2023 | +73.1% | +60.8% | +24.6% |
| Population growth, 2020–2025 | +0.8% | −0.1% | +3.1% |
| Spending per household on food away from home | $3,392 | $3,288 | $4,070 |
| Median household income | $63,170 | $56,447 | $80,734 |
| Groundwork market score | 31 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 45All snack bars and retail bakeries · +73.1% over the period
- Employees, 2023
- 293
- Annual payroll, 2023
- $4.6M
- One-person businesses, 2023
- 12All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 5215 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Tupelo area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Tupelo area
- Population, 2025 estimate
- 133,167+0.8% since 2020
- Households
- 51,805
- Median age
- 38.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 1,398 sq. mi.
- People per square mile
- 95
- Median household income
- $63,170
- Average household income
- $84,752
- Median home value
- $170,600
- Jobs located here
- 68,715
- Daytime population
- 143,876Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Tupelo area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for bakeries and dessert shops, numbered among those based in Mississippi, with the Tupelo area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Brookhaven, MS | 49 | 6 | 4.6 | $7M | +0.5% | #266 of 507 |
| 2Picayune, MS | 45 | 18 | 8.2 | $4M | +5.6% | #302 of 507 |
| 3Vicksburg, MS | 41 | 16 | 9.5 | $3.6M | −6.3% | #350 of 507 |
| 4Greenville, MS | 37 | 13 | 7.6 | $3.8M | −9.4% | #387 of 507 |
| 5Starkville, MS | 36 | 19 | 7.3 | $4.3M | +0.8% | #398 of 507 |
| 6Columbus, MS | 34 | 18 | 6.7 | $4.7M | −2.7% | #414 of 507 |
| 7Natchez, MS-LA | 34 | 16 | 7.7 | $3.8M | −0.9% | #416 of 507 |
| 8Oxford, MS | 34 | 33 | 13.7 | $2.6M | +5.3% | #421 of 507 |
| 9Tupelo, MS | 31 | 52 | 10.0 | $3.4M | +0.8% | #439 of 507 |
| 10Grenada, MS | 30 | 12 | 9.5 | $3.2M | −3.6% | #448 of 507 |
Other business types in the Tupelo area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes32
- Sit-down restaurants34
- Fast food and sandwich shops25
- Pizza46
- Coffee shops and cafes34
- Bakeries and dessert shops31
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in the Tupelo, MS area?
There are 52 bakeries and dessert shops on map listings in the Tupelo area as of September 2026. 15 of them (29%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 45 businesses with payroll classed as snack bars and retail bakeries in 2023, up 73.1% from 2019. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Another 12 one-person businesses have no payroll, by official counts.
How much do households in the Tupelo, MS area spend on food away from home?
About $175.7M a year, or $3,392 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 52 bakeries and dessert shops on map listings, it comes to $3.4M per shop. The spending figure covers all food away from home, not only bakeries and dessert shops. It is estimated from the incomes of the 51,805 households in the Tupelo area and national spending patterns by income.
How does the Tupelo, MS area compare with the U.S. for bakeries and dessert shops?
The Tupelo area has 10.0 bakeries and dessert shops per 10,000 households, 2% above the U.S. rate of 9.8. Spending per shop is $3.4M, 18% below the U.S. figure of $4.1M. At the national ratio of bakeries and dessert shops to household spending, the Tupelo area would have about 42, against 52 on map listings. There is one business with payroll in the industry for every 1,151 households, against one for every 1,369 across the U.S. The official count rose 73.1% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Tupelo, MS area growing?
Population estimates put the Tupelo area at 133,167 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 51,805 households. Median household income in the Tupelo area is $63,170, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Tupelo area scores 31 for bakeries and dessert shops (lower middle), #439 of 507 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Tupelo area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Tupelo area
Screening a site or an acquisition in the Tupelo area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Tupelo area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.