Pets · Small-town market · Mississippi
Pet businesses in the Picayune, MS area
Competitor counts, household spending and official business counts for pet businesses in the Picayune, MS area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 67 out of 100: Upper middle
Ranked #83 of 527 scored small-town markets
#4 of 16 scored small-town markets based in Mississippi
- Listings
- 27
- 5 chain locations (19%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $16.9M
- On pets · $772 a household
- Spending per listing
- $626K
- 29% below the U.S.
- Listings per 10k households
- 12.3
- 18% above the U.S.
- Population, 2025
- 59,363
- +5.6% since 2020
See the pet businesses around any address in the Picayune area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 27 pet businesses in the Picayune area. Chain locations make up 19% of them, against 17% across the U.S. That comes to 12.3 for every 10,000 households, 18% above the U.S. rate of 10.4.
At $772 per household (15% below the U.S. average), households in the Picayune area spend about $16.9M a year on pets. That is about $626K of household spending for each business on map listings, 29% below the U.S. figure of $878K.
In 2023, official counts showed 6 businesses with payroll in the Picayune area classed as pet care, veterinarians and pet stores. That is one for every 3,647 households, against one for every 1,852 across the U.S. Another 20 one-person businesses have no payroll, by official counts.
Population estimates show the Picayune area grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). For pet businesses, the Picayune area has a Groundwork market score of 67 (upper middle): #83 of 527 scored small-town markets and #4 of 16 scored small-town markets based in Mississippi. That puts it in the top quarter of small-town markets.
How the Picayune area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Picayune area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.3 | 8.3 | 10.4 |
| Spending per listing | $626K | $938K | $878K |
| Households per official establishment | 3,647 | 2,574 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +8.8% | +11.4% |
| Population growth, 2020–2025 | +5.6% | −0.1% | +3.1% |
| Spending per household on pets | $772 | $774 | $909 |
| Median household income | $58,135 | $56,447 | $80,734 |
| Groundwork market score | 67 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 82
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 275 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Picayune area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Picayune area
- Population, 2025 estimate
- 59,363+5.6% since 2020
- Households
- 21,880
- Median age
- 41.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 812 sq. mi.
- People per square mile
- 71
- Median household income
- $58,135+24.0% vs. 2015–2019, before inflation
- Average household income
- $75,551
- Median home value
- $182,300
- Jobs located here
- 11,097
- Daytime population
- 47,617Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Picayune area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for pet businesses, numbered among those based in Mississippi, with the Picayune area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Vicksburg, MS | 73 | 11 | 6.6 | $1.3M | −6.3% | #41 of 527 |
| 2Oxford, MS | 73 | 26 | 10.8 | $785K | +5.3% | #43 of 527 |
| 3Laurel, MS | 67 | 21 | 6.6 | $1.1M | −1.5% | #76 of 527 |
| 4Picayune, MS | 67 | 27 | 12.3 | $626K | +5.6% | #83 of 527 |
| 5Tupelo, MS | 66 | 46 | 8.9 | $896K | +0.8% | #85 of 527 |
| 6Starkville, MS | 62 | 25 | 9.6 | $767K | +0.8% | #125 of 527 |
| 7Greenville, MS | 61 | 7 | 4.1 | $1.6M | −9.4% | #131 of 527 |
| 8Columbus, MS | 60 | 13 | 4.8 | $1.5M | −2.7% | #141 of 527 |
| 9Brookhaven, MS | 56 | 13 | 9.9 | $759K | +0.5% | #193 of 527 |
| 10Corinth, MS | 54 | 10 | 6.9 | $1M | −0.5% | #217 of 527 |
Other business types in the Picayune area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses67
- Veterinarians75
- Pet grooming and boarding60
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Picayune, MS area?
There are 27 pet businesses on map listings in the Picayune area as of September 2026. 5 of them (19%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 6 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 20 one-person businesses without payroll.
How much do households in the Picayune, MS area spend on pets?
About $16.9M a year, or $772 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 27 pet businesses on map listings, it comes to $626K per business. It is estimated from the incomes of the 21,880 households in the Picayune area and national spending patterns by income.
How does the Picayune, MS area compare with the U.S. for pet businesses?
The Picayune area has 12.3 pet businesses per 10,000 households, 18% above the U.S. rate of 10.4. Spending per business is $626K, 29% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Picayune area would have about 19, against 27 on map listings. There is one business with payroll in the industry for every 3,647 households, against one for every 1,852 across the U.S.
How fast is the Picayune, MS area growing?
Population estimates put the Picayune area at 59,363 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 21,880 households. The median household income in the Picayune area is $58,135 a year, 28% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Picayune area scores 67 for pet businesses (upper middle), #83 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Picayune area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Picayune area
Screening a site or an acquisition in the Picayune area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.