Food and drink · Small-town market · Mississippi
Sit-down restaurants in the Picayune, MS area
The sit-down restaurants in the Picayune, MS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #125 of 538 scored small-town markets
#1 of 17 scored small-town markets based in Mississippi
- Listings
- 100
- 27 chain locations (27%)
- Official establishments
- 31
- +14.8% since 2019
- Household spending a year
- $71.6M
- On food away from home · $3,274 a household
- Spending per listing
- $716K
- 8% above the U.S.
- Listings per 10k households
- 45.7
- 25% below the U.S.
- Population, 2025
- 59,363
- +5.6% since 2020
See the sit-down restaurants around any address in the Picayune area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 100 sit-down restaurants in the Picayune area. Of those, 27 are chain locations, or 27%, against 29% across the U.S. That comes to 45.7 for every 10,000 households, 25% below the U.S. rate of 61.3.
At $3,274 per household (20% below the U.S. average), households in the Picayune area spend about $71.6M a year on food away from home. Spread across 100 sit-down restaurants, that is $716K per restaurant, 8% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in the Picayune area was 31 in 2023, up 14.8% from 2019. That is one for every 706 households, against one for every 500 across the U.S. Official counts also show 8 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $128K has gone to businesses classed as full-service restaurants in the Picayune area.
Population estimates put the population change in the Picayune area from 2020 to 2025 at +5.6%, faster than the U.S. (+3.1%). The Groundwork market score for sit-down restaurants in the Picayune area is 64 (upper middle), #125 of 538 scored small-town markets and #1 of 17 scored small-town markets based in Mississippi. That puts it in the top quarter of small-town markets.
How the Picayune area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Picayune area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 45.7 | 55.4 | 61.3 |
| Spending per listing | $716K | $593K | $664K |
| Households per official establishment | 706 | 654 | 500 |
| Official establishment growth, 2019–2023 | +14.8% | +2.1% | +1.5% |
| Population growth, 2020–2025 | +5.6% | −0.1% | +3.1% |
| Spending per household on food away from home | $3,274 | $3,288 | $4,070 |
| Median household income | $58,135 | $56,447 | $80,734 |
| Groundwork market score | 64 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31+14.8% over the period
- Employees, 2023
- 418
- Annual payroll, 2023
- $7.1M
- One-person businesses, 2023
- 8Businesses with no payroll
- Map listings, September 2026
- 10027 chain locations
- Listings at the U.S. rate for this spending
- 108The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $128K
SBA-backed loans to businesses classed as full-service restaurants in the Picayune area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Picayune area
- Population, 2025 estimate
- 59,363+5.6% since 2020
- Households
- 21,880
- Median age
- 41.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 812 sq. mi.
- People per square mile
- 71
- Median household income
- $58,135+24.0% vs. 2015–2019, before inflation
- Average household income
- $75,551
- Median home value
- $182,300
- Jobs located here
- 11,097
- Daytime population
- 47,617Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Picayune area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for sit-down restaurants, numbered among those based in Mississippi, with the Picayune area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 64 | 100 | 45.7 | $716K | +5.6% | #125 of 538 |
| 2Laurel, MS | 56 | 130 | 41.1 | $763K | −1.5% | #203 of 538 |
| 3Brookhaven, MS | 50 | 67 | 50.9 | $626K | +0.5% | #266 of 538 |
| 4Starkville, MS | 42 | 124 | 47.9 | $660K | +0.8% | #346 of 538 |
| 5McComb, MS | 39 | 93 | 45.8 | $627K | −2.6% | #387 of 538 |
| 6Meridian, MS | 35 | 176 | 50.8 | $610K | −3.2% | #424 of 538 |
| 7Tupelo, MS | 34 | 314 | 60.6 | $560K | +0.8% | #433 of 538 |
| 8Columbus, MS | 33 | 148 | 54.9 | $566K | −2.7% | #441 of 538 |
| 9Natchez, MS-LA | 33 | 115 | 55.5 | $522K | −0.9% | #447 of 538 |
| 10Oxford, MS | 33 | 223 | 92.8 | $384K | +5.3% | #449 of 538 |
Other business types in the Picayune area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes63
- Sit-down restaurants64
- Fast food and sandwich shops54
- Pizza73
- Coffee shops and cafes41
- Bakeries and dessert shops45
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Picayune, MS area?
The Picayune area has 100 sit-down restaurants on map listings as of September 2026. 27 of them (27%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 31 businesses with payroll classed as full-service restaurants in 2023, up 14.8% from 2019. Another 8 one-person businesses have no payroll, by official counts.
How much do households in the Picayune, MS area spend on food away from home?
About $71.6M a year, or $3,274 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 100 sit-down restaurants on map listings, it comes to $716K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 21,880 households in the Picayune area and national spending patterns by income.
How does the Picayune, MS area compare with the U.S. for sit-down restaurants?
The Picayune area has 45.7 sit-down restaurants per 10,000 households, 25% below the U.S. rate of 61.3. Spending per restaurant is $716K, 8% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Picayune area would have about 108, against 100 on map listings. There is one business with payroll in the industry for every 706 households, against one for every 500 across the U.S. The official count rose 14.8% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Picayune, MS area growing?
Population estimates put the Picayune area at 59,363 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 21,880 households. The median household income in the Picayune area is $58,135 a year, 28% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Picayune area scores 64 for sit-down restaurants (upper middle), #125 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Picayune area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Picayune area
Screening a site or an acquisition in the Picayune area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.