Health care · Small-town market · Mississippi
Optometrists and eye clinics in the Picayune, MS area
The optometrists and eye clinics in the Picayune, MS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 55 out of 100: Upper middle
Ranked #167 of 400 scored small-town markets
#1 of 13 scored small-town markets based in Mississippi
- Listings
- 9
- 4 chain locations (44%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $21.7M
- On medical and dental services · $991 a household
- Spending per listing
- $2.4M
- 23% below the U.S.
- Listings per 10k households
- 4.1
- In line with the U.S.
- Population, 2025
- 59,363
- +5.6% since 2020
See the optometrists and eye clinics around any address in the Picayune area
The site report maps the optometrists and eye clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 9 optometrists and eye clinics in the Picayune area. Of those, 4 are chain locations, or 44%, against 20% across the U.S. That comes to 4.1 for every 10,000 households, in line with the U.S. rate of 4.1.
Household spending on medical and dental services in the Picayune area comes to about $21.7M a year: $991 per household, 23% below the U.S. average. Spread across 9 optometrists and eye clinics, that is $2.4M per practice, 23% below the U.S. figure of $3.1M. That spending covers all medical and dental services, which optometrists and eye clinics share with other businesses in the trade.
The official count of businesses with payroll classed as offices of optometrists in the Picayune area was 3 in 2023. That is one for every 7,293 households, against one for every 5,742 across the U.S.
Between 2020 and 2025, the population of the Picayune area grew 5.6%, faster than the U.S. (+3.1%). For optometrists and eye clinics, the Picayune area has a Groundwork market score of 55 (upper middle): #167 of 400 scored small-town markets and #1 of 13 scored small-town markets based in Mississippi.
How the Picayune area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the optometrists and eye clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Picayune area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.1 | 3.9 | 4.1 |
| Spending per listing | $2.4M | $2.6M | $3.1M |
| Households per official establishment | 7,293 | 5,756 | 5,742 |
| Official establishment growth, 2019–2023 | n/a | +7.0% | +0.2% |
| Population growth, 2020–2025 | +5.6% | −0.1% | +3.1% |
| Spending per household on medical and dental services | $991 | $992 | $1,288 |
| Median household income | $58,135 | $56,447 | $80,734 |
| Groundwork market score | 55 | 16 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 53
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 94 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of optometrists in the Picayune area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Picayune area
- Population, 2025 estimate
- 59,363+5.6% since 2020
- Households
- 21,880
- Median age
- 41.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 812 sq. mi.
- People per square mile
- 71
- Median household income
- $58,135+24.0% vs. 2015–2019, before inflation
- Average household income
- $75,551
- Median home value
- $182,300
- Jobs located here
- 11,097
- Daytime population
- 47,617Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Picayune area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the optometrists and eye clinics on map listings by name and distance.
Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOptometrists and eye care across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for optometrists and eye clinics, numbered among those based in Mississippi, with the Picayune area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 55 | 9 | 4.1 | $2.4M | +5.6% | #167 of 400 |
| 2McComb, MS | 50 | 5 | 2.5 | $3.6M | −2.6% | #204 of 400 |
| 3Laurel, MS | 50 | 10 | 3.2 | $3M | −1.5% | #206 of 400 |
| 4Starkville, MS | 45 | 9 | 3.5 | $2.8M | +0.8% | #247 of 400 |
| 5Natchez, MS-LA | 44 | 5 | 2.4 | $3.7M | −0.9% | #254 of 400 |
| 6Meridian, MS | 39 | 13 | 3.8 | $2.5M | −3.2% | #297 of 400 |
| 7Greenville, MS | 30 | 6 | 3.5 | $2.5M | −9.4% | #341 of 400 |
| 8Oxford, MS | 30 | 16 | 6.7 | $1.6M | +5.3% | #343 of 400 |
| 9Tupelo, MS | 28 | 24 | 4.6 | $2.2M | +0.8% | #351 of 400 |
| 10Vicksburg, MS | 25 | 7 | 4.2 | $2.5M | −6.3% | #358 of 400 |
Other business types in the Picayune area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics60
- Dentists and orthodontists71
- Primary care and pediatrics60
- Urgent care and walk-in clinics
- Chiropractors72
- Physical therapy40
- Optometrists and eye care55
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many optometrists and eye clinics are in the Picayune, MS area?
The Picayune area has 9 optometrists and eye clinics on map listings as of September 2026. 4 of them (44%) are chain locations. The listings count optometrists and eye clinics. Official counts show 3 businesses with payroll classed as offices of optometrists in 2023.
How much do households in the Picayune, MS area spend on medical and dental services?
About $21.7M a year, or $991 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 9 optometrists and eye clinics on map listings, it comes to $2.4M per practice. The spending figure covers all medical and dental services, not only optometrists and eye clinics. It is estimated from the incomes of the 21,880 households in the Picayune area and national spending patterns by income.
How does the Picayune, MS area compare with the U.S. for optometrists and eye clinics?
The Picayune area has 4.1 optometrists and eye clinics per 10,000 households, in line with the U.S. rate of 4.1. Spending per practice is $2.4M, 23% below the U.S. figure of $3.1M. At the national ratio of optometrists and eye clinics to household spending, the Picayune area would have about 7, against 9 on map listings. There is one business with payroll in the industry for every 7,293 households, against one for every 5,742 across the U.S.
How fast is the Picayune, MS area growing?
Population estimates put the Picayune area at 59,363 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 21,880 households. The median household income in the Picayune area is $58,135 a year, 28% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Picayune area scores 55 for optometrists and eye clinics (upper middle), #167 of 400 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Picayune area. It maps the optometrists and eye clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for optometrists and eye clinics · All 56 business types in the Picayune area
Screening a site or an acquisition in the Picayune area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.