Food and drink · Metro area · Mississippi
Bakeries and dessert shops in the Jackson, MS metro area
How the Jackson, MS metro area compares with other metro areas and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 27 out of 100: Lower middle
Ranked #359 of 387 scored metro areas
#3 of 3 scored metro areas based in Mississippi
- Listings
- 229
- 84 chain locations (37%)
- Official establishments
- 145
- All snack bars and retail bakeries · +50.0% since 2019
- Household spending a year
- $821.2M
- On food away from home · $3,453 a household
- Spending per listing
- $3.6M
- 13% below the U.S.
- Listings per 10k households
- 9.6
- 2% below the U.S.
- Population, 2025
- 609,847
- −1.4% since 2020
See the bakeries and dessert shops around any address in the Jackson metro area
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for bakeries and dessert shops in the Jackson metro area is 27 (lower middle), #359 of 387 scored metro areas and #3 of 3 scored metro areas based in Mississippi. That puts it in the bottom quarter of metro areas.
Household spending on food away from home in the Jackson metro area comes to about $821.2M a year: $3,453 per household, 15% below the U.S. average. That works out to $3.6M per shop, 13% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
There are 229 bakeries and dessert shops on map listings in the Jackson metro area as of September 2026. 84 of them (37%) are chain locations, against 35% across the U.S. That comes to 9.6 for every 10,000 households, 2% below the U.S. rate of 9.8.
Official counts show 145 businesses with payroll classed as snack bars and retail bakeries in the Jackson metro area in 2023, up 50.0% from 2019. That is one for every 1,640 households, against one for every 1,369 across the U.S. That count covers all snack bars and retail bakeries (coffee shops and cafes included), not only bakeries and dessert shops. Since fiscal 2022, 8 SBA-backed loans worth $1.7M have gone to businesses classed as snack bars and retail bakeries in the Jackson metro area. Between 2020 and 2025, the population of the Jackson metro area declined 1.4%, against +3.1% for the U.S.
How the Jackson metro area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jackson metro area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.6 | 8.4 | 9.8 |
| Spending per listing | $3.6M | $3.9M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | 1,640 | 1,733 | 1,369 |
| Official establishment growth, 2019–2023 | +50.0% | +60.8% | +24.6% |
| Population growth, 2020–2025 | −1.4% | −0.1% | +3.1% |
| Spending per household on food away from home | $3,453 | $3,288 | $4,070 |
| Median household income | $61,644 | $56,447 | $80,734 |
| Groundwork market score | 27 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 145All snack bars and retail bakeries · +50.0% over the period
- Employees, 2023
- 1,270
- Annual payroll, 2023
- $17.5M
- One-person businesses, 2023
- 51All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 22984 chain locations
- Listings at the U.S. rate for this spending
- 198The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.7M
SBA-backed loans to businesses classed as snack bars and retail bakeries in the Jackson metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in the Jackson metro area
- Population, 2025 estimate
- 609,847−1.4% since 2020
- Households
- 237,841
- Median age
- 39.0
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.8
- Land area
- 6,014 sq. mi.
- People per square mile
- 102
- Median household income
- $61,644
- Average household income
- $87,121
- Median home value
- $200,500
- Jobs located here
- 294,327
- Daytime population
- 642,751Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jackson metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across Mississippi
Every Mississippi market ranked →The highest-scoring metro areas in Mississippi for bakeries and dessert shops, numbered among those based in Mississippi (a market based in another state is listed without a number), with the Jackson metro area marked.
Top metro areas in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Memphis, TN-MS-AR | 46 | 434 | 8.3 | $4.4M | −0.3% | #235 of 387 |
| 1Gulfport-Biloxi, MS | 35 | 169 | 10.1 | $3.4M | +3.5% | #311 of 387 |
| 2Hattiesburg, MS | 32 | 59 | 9.8 | $3.5M | +2.6% | #326 of 387 |
| 3Jackson, MS | 27 | 229 | 9.6 | $3.6M | −1.4% | #359 of 387 |
Other business types in the Jackson metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes20
- Sit-down restaurants34
- Fast food and sandwich shops8
- Pizza32
- Coffee shops and cafes30
- Bakeries and dessert shops27
Groceries and convenience
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Beauty and personal care
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Health care
Child care
Clothing and laundry
Home services
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Questions
How many bakeries and dessert shops are in the Jackson, MS metro area?
As of September 2026, map listings count 229 bakeries and dessert shops in the Jackson metro area. 84 of them (37%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. Official counts show 145 businesses with payroll classed as snack bars and retail bakeries in 2023, up 50.0% from 2019. The official count takes in all snack bars and retail bakeries, not only bakeries and dessert shops: coffee shops and cafes are counted too. Official counts list 51 one-person businesses without payroll.
How much do households in the Jackson, MS metro area spend on food away from home?
About $821.2M a year, or $3,453 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 229 bakeries and dessert shops on map listings, it comes to $3.6M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 237,841 households in the Jackson metro area and national spending patterns by income.
How does the Jackson, MS metro area compare with the U.S. for bakeries and dessert shops?
The Jackson metro area has 9.6 bakeries and dessert shops per 10,000 households, 2% below the U.S. rate of 9.8. Spending per shop is $3.6M, 13% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, the Jackson metro area would have about 198, against 229 on map listings. There is one business with payroll in the industry for every 1,640 households, against one for every 1,369 across the U.S. The official count rose 50.0% from 2019 to 2023, against +24.6% for the U.S.
How fast is the Jackson, MS metro area growing?
Population estimates put the Jackson metro area at 609,847 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 237,841 households. The median household income in the Jackson metro area is $61,644 a year, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Jackson metro area scores 27 for bakeries and dessert shops (lower middle), #359 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jackson metro area. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in the Jackson metro area
Screening a site or an acquisition in the Jackson metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.