Small-town market profile · Kentucky
Danville, KY area market data
Population, household spending and competition for 56 business types in the Danville area, each scored against other small-town markets.
- Population, 2025
- 56,985
- +3.6% since 2020
- Households
- 21,750
- Median household income
- $56,921
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $173,400
- Jobs located here
- 19,031
- Highest market score
- 87
- Lawn, cleaning and pest control, #4 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Danville area by name and distance, and the households and spending within reach. Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 56,985 people live in the Danville area, in 21,750 households. Population estimates put the population change in the Danville area from 2020 to 2025 at +3.6%, faster than the U.S. (+3.1%). The median household income in the Danville area is $56,921 a year, 29% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Danville area spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (55).
The highest Groundwork market scores in the Danville area are for lawn care, cleaning and pest control companies (87); grocery stores (69); and property management companies (67). The Danville area ranks #4 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Danville area takes in 2 counties: Boyle County and Lincoln County. For its number of households, the Danville area has the most map listings, relative to the U.S., for gas stations (2.5 times the U.S. rate) and the fewest for real estate businesses (44% below the U.S. rate).
All 56 business types in the Danville area
Highest Groundwork market score first. Each score compares the Danville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 87 | #4 of 481 | 8 | 3.7 | $3.5M | 209 | 13 |
| Grocery stores | 69 | #77 of 506 | 11 | 5.1 | $10.9M | 117 | 7 |
| Property management | 67 | #33 of 180 | 5 | 2.3 | Index only | 106 | 3 |
| Coffee shops and cafes | 66 | #93 of 529 | 15 | 6.9 | $4.7M | 126 | 7 |
| Car washes and detailing | 65 | #105 of 441 | 7 | 3.2 | $2.8M | 110 | Under 3 |
| Nail salons | 64 | #99 of 387 | 6 | 2.8 | $2.8M | 168 | Under 3 |
| Grocery and convenience stores | 64 | #132 of 538 | 40 | 18.4 | $3M | 88 | 11 |
| Restaurants and cafes | 63 | #144 of 538 | 182 | 83.7 | $386K | 104 | 79 |
| Convenience stores | 63 | #149 of 529 | 20 | 9.2 | $6M | 76 | 4 |
| Sit-down restaurants | 62 | #144 of 538 | 104 | 47.8 | $675K | 102 | 25 |
| Bakeries and dessert shops | 61 | #139 of 507 | 16 | 7.4 | $4.4M | 106 | 7 |
| Insurance agencies | 61 | #181 of 537 | 37 | 17.0 | $1.5M | 119 | 25 |
| Collision repair and body shops | 60 | #113 of 387 | 7 | 3.2 | $2.8M | 90 | 5 |
| Child care and preschools | 60 | #143 of 454 | 7 | 3.2 | $1.1M | 108 | 14 |
| Home repair trades | 59 | #153 of 526 | 22 | 10.1 | $2.5M | 101 | 32 |
| Real estate | 57 | #171 of 536 | 47 | 21.6 | Index only | 144 | 15 |
| HVAC and plumbing | 56 | #172 of 476 | 14 | 6.4 | $3.9M | 81 | 15 |
| Real estate agents and brokers | 56 | #177 of 533 | 39 | 17.9 | Index only | 138 | 9 |
| Clothing, shoes and laundry | 55 | #228 of 536 | 32 | 14.7 | $1.1M | 126 | 15 |
| Auto repair and car care | 54 | #230 of 538 | 86 | 39.5 | $226K | 84 | 29 |
| Pet stores | 52 | #101 of 220 | 6 | 2.8 | $2.7M | 60 | Under 3 |
| Clothing and shoe stores | 50 | #273 of 536 | 27 | 12.4 | $1.3M | 104 | 15 |
| Optometrists and eye care | 49 | #219 of 400 | 10 | 4.6 | $2.1M | 68 | 3 |
| Auto repair shops | 48 | #308 of 538 | 55 | 25.3 | $354K | 80 | 22 |
| Physical therapy | 44 | #253 of 400 | 13 | 6.0 | $1.6M | 68 | 6 |
| Gas stations | 43 | #350 of 536 | 58 | 26.7 | $1.1M | 47 | 31 |
| Gyms | 42 | #344 of 506 | 13 | 6.0 | $911K | 70 | 6 |
| Gyms, studios and classes | 41 | #374 of 535 | 26 | 12.0 | $456K | 69 | 6 |
| Hair salons | 41 | #376 of 538 | 58 | 26.7 | $290K | 67 | 6 |
| Pet grooming and boarding | 40 | #269 of 387 | 13 | 6.0 | $1.3M | 50 | Under 3 |
| Spas and skin care | 40 | #372 of 504 | 21 | 9.7 | $802K | 92 | 4 |
| Pet businesses | 40 | #387 of 527 | 40 | 18.4 | $410K | 47 | 10 |
| Fast food and sandwich shops | 38 | #385 of 537 | 33 | 15.2 | $2.1M | 70 | 45 |
| Chiropractors | 36 | #325 of 426 | 12 | 5.5 | $1.8M | 74 | 9 |
| Pizza | 36 | #400 of 520 | 23 | 10.6 | $3.1M | 60 | 45 |
| Salons, barbers and spas | 36 | #439 of 538 | 105 | 48.3 | $160K | 75 | 12 |
| Funeral homes | 35 | #277 of 365 | 11 | 5.1 | $291K | 43 | 8 |
| Tire shops | 35 | #336 of 431 | 15 | 6.9 | $1.3M | 52 | Under 3 |
| Martial arts and dance studios | 34 | #305 of 378 | 9 | 4.1 | $1.3M | 65 | Under 3 |
| Barbershops | 29 | #313 of 377 | 19 | 8.7 | $886K | 47 | Under 3 |
| Veterinarians | 28 | #345 of 398 | 16 | 7.4 | $1M | 38 | 10 |
| Dentists and orthodontists | 26 | #482 of 526 | 27 | 12.4 | $783K | 80 | 21 |
| Primary care and pediatrics | 25 | #407 of 458 | 22 | 10.1 | $961K | 54 | 53 |
| Doctors, dentists and clinics | 25 | #483 of 538 | 189 | 86.9 | $112K | 73 | 92 |
| Electricians | Not scored | Not scored | 4 | 1.8 | $13.5M | 112 | 17 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.8 | $7M | 239 | 9 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.8 | $13.5M | 159 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.8 | $5.3M | 22 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.8 | $3M | 73 | 6 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.4 | $6.5M | 47 | 4 |
| House cleaning | Not scored | Not scored | 2 | 0.9 | $14M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.9 | $14M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.5 | $35.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Danville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.5M | $895 | 93 |
| Gasoline and other fuels | $64.5M | $2,967 | 114 |
| Food away from home | $70.2M | $3,226 | 79 |
| Groceries | $119.7M | $5,503 | 87 |
| Personal care products and services | $16.8M | $774 | 77 |
| Child care and other personal services | $7.6M | $348 | 60 |
| Memberships, classes and admissions | $11.8M | $545 | 55 |
| Medical and dental services | $21.2M | $972 | 75 |
| Pets | $16.4M | $755 | 83 |
| Clothing, shoes and related services | $35.6M | $1,637 | 80 |
| Vehicle insurance | $55.1M | $2,535 | 130 |
| Home repairs, maintenance and insurance | $53.9M | $2,479 | 82 |
| Lawn care, cleaning and other household services | $28M | $1,289 | 91 |
| Rent and homeowner costs | $293.2M | $13,482 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Danville area
- Population, 2025 estimate
- 56,985+3.6% since 2020
- Households
- 21,750
- Median age
- 40.7
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 513 sq. mi.
- People per square mile
- 108
- Median household income
- $56,921+27.1% vs. 2015–2019, before inflation
- Average household income
- $75,884
- Median home value
- $173,400
- Jobs located here
- 19,031
- Daytime population
- 53,708Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Danville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Danville area 2
- Boyle County, KY30,941 people
- Lincoln County, KY24,504 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
Questions
How fast is the Danville, KY area growing?
Population estimates put the Danville area at 56,985 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 21,750 households. Against the 2015–2019 survey, median household income rose 27.1%, before inflation.
How much do households in the Danville, KY area spend?
Households in the Danville area spend about $293.2M a year on rent and homeowner costs, $119.7M on groceries and $70.2M on food away from home. Relative to the U.S., household spending in the Danville area runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (55).
Which business types have the highest market scores in the Danville, KY area?
Of the business types scored in the Danville area, lawn care, cleaning and pest control companies (87); grocery stores (69); and property management companies (67) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #4 of 481 scored small-town markets.
How does the Danville, KY area compare with the U.S.?
Median household income in the Danville area is $56,921, 29% below the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $173,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.5 times the U.S. rate) and lowest for real estate businesses (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in the Danville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Danville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Danville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Danville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.