Metro area profile · Kentucky
Elizabethtown, KY metro area market data
How the Elizabethtown metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 128,666
- +2.4% since 2020
- Households
- 50,618
- Median household income
- $67,534
- Median home value
- $218,800
- Jobs located here
- 45,441
- Highest market score
- 81
- Insurance agencies, #30 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Elizabethtown metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Elizabethtown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Elizabethtown metro area has an estimated 128,666 people and 50,618 households. Population estimates show the Elizabethtown metro area grew 2.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Elizabethtown metro area is $67,534, 16% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Elizabethtown metro area runs highest on vehicle insurance (an index of 127, where 100 is the U.S. average) and lowest on memberships, classes and admissions (66).
Of the business types scored in the Elizabethtown metro area, insurance agencies (81); landscaping and lawn care companies (76); and lawn care, cleaning and pest control companies (75) have the highest Groundwork market scores. For insurance agencies, that ranks #30 of 387 scored metro areas.
The Elizabethtown metro area takes in 2 counties: Hardin County and Larue County. Against the U.S., map listings per household run highest for gas stations (60% above the U.S. rate) and lowest for mortgage brokers and lenders (44% below the U.S. rate).
All 56 business types in the Elizabethtown metro area
Highest Groundwork market score first. Each score compares the Elizabethtown metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 81 | #30 of 387 | 61 | 12.1 | $2.1M | 165 | 33 |
| Landscaping and lawn care | 76 | #27 of 385 | 18 | 3.6 | $4M | 135 | 28 |
| Lawn, cleaning and pest control | 75 | #29 of 387 | 33 | 6.5 | $2.2M | 129 | 61 |
| Veterinarians | 68 | #70 of 384 | 15 | 3.0 | $2.8M | 105 | 7 |
| Property management | 65 | #66 of 374 | 11 | 2.2 | Index only | 120 | 8 |
| Roofing and gutters | 64 | #82 of 381 | 15 | 3.0 | $9.2M | 109 | 6 |
| House cleaning | 62 | #87 of 375 | 10 | 2.0 | $7.1M | 112 | 25 |
| Pest control | 62 | #88 of 345 | 5 | 1.0 | $14.3M | 140 | 8 |
| Collision repair and body shops | 62 | #116 of 381 | 12 | 2.4 | $3.8M | 123 | 9 |
| Bakeries and dessert shops | 61 | #105 of 387 | 38 | 7.5 | $4.7M | 114 | 17 |
| Mortgage brokers and lenders | 60 | #96 of 373 | 12 | 2.4 | Index only | 157 | 6 |
| Restaurants and cafes | 59 | #136 of 387 | 450 | 88.9 | $400K | 108 | 201 |
| Yoga, Pilates and fitness studios | 58 | #101 of 347 | 7 | 1.4 | $4.7M | 116 | 7 |
| Martial arts and dance studios | 58 | #115 of 387 | 16 | 3.2 | $2.1M | 102 | 5 |
| Coffee shops and cafes | 55 | #154 of 387 | 47 | 9.3 | $3.8M | 104 | 17 |
| Real estate | 53 | #154 of 387 | 145 | 28.6 | Index only | 117 | 75 |
| Sit-down restaurants | 51 | #179 of 387 | 257 | 50.8 | $701K | 106 | 79 |
| Auto repair shops | 51 | #196 of 387 | 110 | 21.7 | $414K | 93 | 39 |
| Grocery and convenience stores | 50 | #200 of 387 | 97 | 19.2 | $3M | 90 | 22 |
| Convenience stores | 50 | #203 of 387 | 47 | 9.3 | $6.3M | 80 | 5 |
| Clothing, shoes and laundry | 49 | #210 of 387 | 105 | 20.7 | $862K | 98 | 34 |
| Real estate agents and brokers | 48 | #198 of 387 | 117 | 23.1 | Index only | 115 | 47 |
| Home repair trades | 48 | #209 of 387 | 69 | 13.6 | $2M | 83 | 73 |
| Auto repair and car care | 48 | #220 of 387 | 183 | 36.2 | $249K | 93 | 65 |
| HVAC and plumbing | 47 | #220 of 387 | 36 | 7.1 | $3.8M | 81 | 37 |
| Car washes and detailing | 47 | #224 of 387 | 22 | 4.3 | $2.1M | 82 | 6 |
| Chiropractors | 45 | #222 of 386 | 23 | 4.5 | $2.3M | 97 | 12 |
| Clothing and shoe stores | 44 | #239 of 387 | 89 | 17.6 | $1M | 80 | 28 |
| Grocery stores | 42 | #251 of 387 | 36 | 7.1 | $8.2M | 88 | 17 |
| Pet businesses | 42 | #262 of 387 | 69 | 13.6 | $618K | 70 | 24 |
| Child care and preschools | 40 | #263 of 387 | 24 | 4.7 | $858K | 86 | 31 |
| Spas and skin care | 40 | #281 of 387 | 48 | 9.5 | $898K | 103 | 11 |
| Gyms, studios and classes | 40 | #293 of 387 | 72 | 14.2 | $459K | 69 | 12 |
| Salons, barbers and spas | 40 | #297 of 387 | 230 | 45.4 | $187K | 88 | 42 |
| Hair salons | 39 | #305 of 387 | 116 | 22.9 | $372K | 86 | 23 |
| Gyms | 38 | #306 of 387 | 49 | 9.7 | $674K | 52 | 7 |
| Fast food and sandwich shops | 37 | #276 of 387 | 76 | 15.0 | $2.4M | 78 | 101 |
| Physical therapy | 37 | #289 of 386 | 23 | 4.5 | $2.3M | 97 | 23 |
| Pet stores | 36 | #294 of 382 | 11 | 2.2 | $3.9M | 86 | 5 |
| Electricians | 36 | #308 of 383 | 18 | 3.6 | $7.7M | 64 | 30 |
| Nail salons | 36 | #333 of 387 | 27 | 5.3 | $1.6M | 96 | Under 3 |
| Gas stations | 33 | #311 of 387 | 88 | 17.4 | $1.7M | 70 | 63 |
| Dentists and orthodontists | 31 | #337 of 387 | 59 | 11.7 | $909K | 92 | 47 |
| Primary care and pediatrics | 30 | #327 of 387 | 38 | 7.5 | $1.4M | 79 | 88 |
| Pet grooming and boarding | 30 | #331 of 386 | 28 | 5.5 | $1.5M | 60 | 12 |
| Pizza | 30 | #338 of 387 | 58 | 11.5 | $3.1M | 61 | 101 |
| Home inspectors | 29 | #221 of 243 | 5 | 1.0 | Index only | 56 | Under 3 |
| Tire shops | 26 | #333 of 386 | 25 | 4.9 | $1.8M | 73 | 12 |
| Funeral homes | 26 | #335 of 377 | 14 | 2.8 | $449K | 66 | 8 |
| Optometrists and eye care | 25 | #362 of 386 | 25 | 4.9 | $2.1M | 68 | 9 |
| Doctors, dentists and clinics | 24 | #362 of 387 | 535 | 105.7 | $100K | 66 | 185 |
| Oil change and quick lube | 20 | #273 of 290 | 7 | 1.4 | $6.5M | 47 | 7 |
| Barbershops | 20 | #372 of 387 | 37 | 7.3 | $1.2M | 62 | 5 |
| Urgent care and walk-in clinics | 17 | #193 of 197 | 6 | 1.2 | $8.9M | 36 | 6 |
| Laundromats | Not scored | Not scored | 4 | 0.8 | $22.6M | 181 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $45.2M | Too few | 6 |
Household spending in the Elizabethtown metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.5M | $899 | 94 |
| Gasoline and other fuels | $147.5M | $2,913 | 112 |
| Food away from home | $180.2M | $3,560 | 87 |
| Groceries | $295.8M | $5,844 | 92 |
| Personal care products and services | $43.1M | $851 | 85 |
| Child care and other personal services | $20.6M | $407 | 70 |
| Memberships, classes and admissions | $33M | $653 | 66 |
| Medical and dental services | $53.6M | $1,059 | 82 |
| Pets | $42.7M | $843 | 93 |
| Clothing, shoes and related services | $90.5M | $1,787 | 87 |
| Vehicle insurance | $126.2M | $2,494 | 127 |
| Home repairs, maintenance and insurance | $138.6M | $2,738 | 91 |
| Lawn care, cleaning and other household services | $71.3M | $1,409 | 100 |
| Rent and homeowner costs | $734.5M | $14,510 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Elizabethtown metro area
- Population, 2025 estimate
- 128,666+2.4% since 2020
- Households
- 50,618
- Median age
- 39.1
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 885 sq. mi.
- People per square mile
- 144
- Median household income
- $67,534
- Average household income
- $91,469
- Median home value
- $218,800
- Jobs located here
- 45,441
- Daytime population
- 119,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Elizabethtown metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Elizabethtown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Elizabethtown metro area 2
- Hardin County, KY111,942 people
- Larue County, KY15,107 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
- Danville, KY area55,445 people
Questions
How fast is the Elizabethtown, KY metro area growing?
Population estimates put the Elizabethtown metro area at 128,666 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 50,618 households.
How much do households in the Elizabethtown, KY metro area spend?
Households in the Elizabethtown metro area spend about $734.5M a year on rent and homeowner costs, $295.8M on groceries and $180.2M on food away from home. Set against the U.S., households in the Elizabethtown metro area spend the most on vehicle insurance (an index of 127, where 100 is the U.S. average) and the least on memberships, classes and admissions (66).
Which business types have the highest market scores in the Elizabethtown, KY metro area?
The highest Groundwork market scores in the Elizabethtown metro area are for insurance agencies (81); landscaping and lawn care companies (76); and lawn care, cleaning and pest control companies (75). The Elizabethtown metro area ranks #30 of 387 scored metro areas for insurance agencies.
How does the Elizabethtown, KY metro area compare with the U.S.?
The median household income in the Elizabethtown metro area is $67,534 a year, 16% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,800, against $332,700 for the U.S. For its number of households, the Elizabethtown metro area has the most map listings, relative to the U.S., for gas stations (60% above the U.S. rate) and the fewest for mortgage brokers and lenders (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Elizabethtown metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Elizabethtown metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Elizabethtown metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Elizabethtown metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.