Beauty and personal care · Metro area · Kentucky
Barbershops in the Louisville/Jefferson County, KY-IN metro area
How the Louisville/Jefferson County, KY-IN metro area compares with other metro areas and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #226 of 387 scored metro areas
#2 of 6 scored metro areas based in Kentucky
- Listings
- 315
- 31 chain locations (10%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $510.3M
- On personal care products and services · $914 a household
- Spending per listing
- $1.6M
- 14% below the U.S.
- Listings per 10k households
- 5.6
- 6% above the U.S.
- Population, 2025
- 1,402,509
- +2.9% since 2020
See the barbershops around any address in the Louisville/Jefferson County metro area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 315 barbershops in the Louisville/Jefferson County metro area. Chain locations make up 10% of them, against 12% across the U.S. Per 10,000 households, that is 5.6, 6% above the U.S. rate of 5.3.
At $914 per household (9% below the U.S. average), households in the Louisville/Jefferson County metro area spend about $510.3M a year on personal care products and services. Spread across 315 barbershops, that is $1.6M per shop, 14% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 25 businesses with payroll in the Louisville/Jefferson County metro area classed as barber shops. That is one for every 22,332 households, against one for every 16,589 across the U.S. Official counts list 570 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $300K have gone to businesses classed as barber shops in the Louisville/Jefferson County metro area.
Population estimates put the population change in the Louisville/Jefferson County metro area from 2020 to 2025 at +2.9%, in step with the U.S. (+3.1%). The Louisville/Jefferson County metro area scores 47 (lower middle) on the Groundwork market score for barbershops, ranking #226 of 387 scored metro areas and #2 of 6 scored metro areas based in Kentucky.
How the Louisville/Jefferson County metro area compares
The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Louisville/Jefferson County metro area | Kentucky | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 5.1 | 5.3 |
| Spending per listing | $1.6M | $1.6M | $1.9M |
| Households per official establishment | 22,332 | 38,606 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +17.5% | +28.5% |
| Population growth, 2020–2025 | +2.9% | +2.2% | +3.1% |
| Spending per household on personal care products and services | $914 | $833 | $1,005 |
| Median household income | $73,863 | $63,726 | $80,734 |
| Groundwork market score | 47 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25
- Employees, 2023
- 72
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 570Businesses with no payroll
- Map listings, September 2026
- 31531 chain locations
- Listings at the U.S. rate for this spending
- 271The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $300K
SBA-backed loans to businesses classed as barber shops in the Louisville/Jefferson County metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Louisville/Jefferson County metro area
- Population, 2025 estimate
- 1,402,509+2.9% since 2020
- Households
- 558,306
- Median age
- 40.2
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.8
- Land area
- 3,961 sq. mi.
- People per square mile
- 347
- Median household income
- $73,863
- Average household income
- $99,561
- Median home value
- $248,700
- Jobs located here
- 702,791
- Daytime population
- 1,410,493Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Louisville/Jefferson County metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Kentucky
Every Kentucky market ranked →The highest-scoring metro areas in Kentucky for barbershops, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Louisville/Jefferson County metro area marked.
Top metro areas in Kentucky
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Cincinnati, OH-KY-IN | 69 | 400 | 4.4 | $2.3M | +2.7% | #59 of 387 |
| 1Lexington-Fayette, KY | 54 | 108 | 5.0 | $1.8M | +3.4% | #162 of 387 |
| 2Louisville/Jefferson County, KY-IN | 47 | 315 | 5.6 | $1.6M | +2.9% | #226 of 387 |
| Clarksville, TN-KY | 45 | 106 | 8.5 | $994K | +8.5% | #253 of 387 |
| 3Bowling Green, KY | 42 | 37 | 5.0 | $1.6M | +9.5% | #267 of 387 |
| 4Owensboro, KY | 38 | 20 | 4.4 | $1.9M | +1.3% | #295 of 387 |
| Huntington-Ashland, WV-KY-OH | 38 | 71 | 4.7 | $1.7M | −2.6% | #297 of 387 |
| 5Paducah, KY-IL | 21 | 23 | 5.5 | $1.5M | −1.2% | #366 of 387 |
| 6Elizabethtown, KY | 20 | 37 | 7.3 | $1.2M | +2.4% | #372 of 387 |
Other business types in the Louisville/Jefferson County metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons48
- Barbershops47
- Nail salons56
- Spas and skin care56
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Louisville/Jefferson County, KY-IN metro area?
There are 315 barbershops on map listings in the Louisville/Jefferson County metro area as of September 2026. 31 of them (10%) are chain locations. The listings count barbershops. Official counts show 25 businesses with payroll classed as barber shops in 2023. Official counts also show 570 one-person businesses without payroll.
How much do households in the Louisville/Jefferson County, KY-IN metro area spend on personal care products and services?
About $510.3M a year, or $914 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 315 barbershops on map listings, it comes to $1.6M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 558,306 households in the Louisville/Jefferson County metro area and national spending patterns by income.
How does the Louisville/Jefferson County, KY-IN metro area compare with the U.S. for barbershops?
The Louisville/Jefferson County metro area has 5.6 barbershops per 10,000 households, 6% above the U.S. rate of 5.3. Spending per shop is $1.6M, 14% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Louisville/Jefferson County metro area would have about 271, against 315 on map listings. There is one business with payroll in the industry for every 22,332 households, against one for every 16,589 across the U.S.
How fast is the Louisville/Jefferson County, KY-IN metro area growing?
Population estimates put the Louisville/Jefferson County metro area at 1,402,509 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 558,306 households. Median household income in the Louisville/Jefferson County metro area is $73,863, 9% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Louisville/Jefferson County metro area scores 47 for barbershops (lower middle), #226 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Louisville/Jefferson County metro area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Louisville/Jefferson County metro area
Screening a site or an acquisition in the Louisville/Jefferson County metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.