Small-town market profile · Kentucky
Pikeville, KY area market data
Population, household spending and competition for 56 business types in the Pikeville area, each scored against other small-town markets.
- Population, 2025
- 89,122
- −5.4% since 2020
- Households
- 38,984
- Median household income
- $43,214
- Median home value
- $106,500
- Jobs located here
- 30,364
- Highest market score
- 64
- Lawn, cleaning and pest control, #104 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Pikeville area by name and distance, and the households and spending within reach. Or open the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 89,122 people live in the Pikeville area, in 38,984 households. Between 2020 and 2025, the population of the Pikeville area declined 5.4%, against +3.1% for the U.S. The median household income in the Pikeville area is $43,214 a year, 46% below the U.S. median of $80,734.
Set against the U.S., households in the Pikeville area spend the most on vehicle insurance (an index of 116, where 100 is the U.S. average) and the least on memberships, classes and admissions (47).
The highest Groundwork market scores in the Pikeville area are for lawn care, cleaning and pest control companies (64); insurance agencies (63); and real estate agents and brokers (59). The Pikeville area ranks #104 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Pikeville area takes in 2 counties: Pike County and Floyd County. For its number of households, the Pikeville area has the most map listings, relative to the U.S., for pizza places (twice the U.S. rate) and the fewest for real estate businesses (78% below the U.S. rate).
All 56 business types in the Pikeville area
Highest Groundwork market score first. Each score compares the Pikeville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 64 | #104 of 481 | 10 | 2.6 | $4.6M | 272 | 24 |
| Insurance agencies | 63 | #153 of 537 | 47 | 12.1 | $1.9M | 150 | 21 |
| Real estate agents and brokers | 59 | #139 of 533 | 27 | 6.9 | Index only | 330 | 7 |
| Real estate | 58 | #148 of 536 | 33 | 8.5 | Index only | 340 | 15 |
| Coffee shops and cafes | 58 | #176 of 529 | 16 | 4.1 | $7M | 189 | 8 |
| Electricians | 57 | #105 of 295 | 6 | 1.5 | $14.4M | 120 | 8 |
| Home repair trades | 57 | #171 of 526 | 24 | 6.2 | $3.6M | 148 | 27 |
| Gyms, studios and classes | 57 | #181 of 535 | 19 | 4.9 | $942K | 142 | 5 |
| Child care and preschools | 56 | #178 of 454 | 10 | 2.6 | $1.2M | 119 | 8 |
| Gyms | 54 | #214 of 506 | 12 | 3.1 | $1.5M | 115 | 5 |
| Veterinarians | 53 | #177 of 398 | 11 | 2.8 | $2.4M | 87 | 6 |
| HVAC and plumbing | 51 | #216 of 476 | 16 | 4.1 | $5.4M | 113 | 19 |
| Bakeries and dessert shops | 51 | #239 of 507 | 20 | 5.1 | $5.6M | 135 | 8 |
| Pet grooming and boarding | 49 | #200 of 387 | 12 | 3.1 | $2.2M | 86 | 6 |
| Pet businesses | 49 | #286 of 527 | 33 | 8.5 | $792K | 90 | 12 |
| Restaurants and cafes | 48 | #273 of 538 | 280 | 71.8 | $401K | 108 | 130 |
| Pet stores | 46 | #116 of 220 | 6 | 1.5 | $4.4M | 96 | Under 3 |
| Collision repair and body shops | 46 | #224 of 387 | 11 | 2.8 | $2.8M | 92 | 6 |
| Car washes and detailing | 45 | #255 of 441 | 9 | 2.3 | $3.5M | 137 | Under 3 |
| Martial arts and dance studios | 44 | #233 of 378 | 6 | 1.5 | $3M | 148 | Under 3 |
| Mortgage brokers and lenders | 43 | #116 of 177 | 6 | 1.5 | Index only | 208 | Under 3 |
| Sit-down restaurants | 43 | #335 of 538 | 158 | 40.5 | $710K | 107 | 46 |
| Chiropractors | 42 | #274 of 426 | 14 | 3.6 | $2.5M | 103 | 8 |
| Pest control | 39 | #56 of 85 | 6 | 1.5 | $7.6M | 74 | Under 3 |
| Auto repair shops | 37 | #400 of 538 | 85 | 21.8 | $366K | 82 | 24 |
| Convenience stores | 35 | #412 of 529 | 44 | 11.3 | $4.5M | 58 | 6 |
| Hair salons | 34 | #450 of 538 | 78 | 20.0 | $347K | 81 | 4 |
| Salons, barbers and spas | 34 | #453 of 538 | 136 | 34.9 | $199K | 94 | 11 |
| Barbershops | 33 | #291 of 377 | 11 | 2.8 | $2.5M | 131 | Under 3 |
| Auto repair and car care | 33 | #429 of 538 | 152 | 39.0 | $205K | 76 | 38 |
| Funeral homes | 31 | #308 of 365 | 14 | 3.6 | $382K | 56 | 11 |
| Spas and skin care | 30 | #445 of 504 | 31 | 8.0 | $873K | 100 | 5 |
| Nail salons | 28 | #327 of 387 | 13 | 3.3 | $2.1M | 125 | Under 3 |
| Tire shops | 28 | #364 of 431 | 19 | 4.9 | $1.6M | 65 | 7 |
| Physical therapy | 27 | #350 of 400 | 23 | 5.9 | $1.5M | 62 | 8 |
| Gas stations | 26 | #481 of 536 | 72 | 18.5 | $1.4M | 61 | 55 |
| Optometrists and eye care | 25 | #359 of 400 | 16 | 4.1 | $2.2M | 69 | 7 |
| Clothing, shoes and laundry | 25 | #471 of 536 | 77 | 19.8 | $760K | 86 | 24 |
| Clothing and shoe stores | 22 | #491 of 536 | 62 | 15.9 | $944K | 74 | 24 |
| Grocery and convenience stores | 16 | #509 of 538 | 95 | 24.4 | $2.1M | 62 | 37 |
| Fast food and sandwich shops | 13 | #517 of 537 | 67 | 17.2 | $1.7M | 55 | 76 |
| Pizza | 11 | #518 of 520 | 63 | 16.2 | $1.8M | 35 | 76 |
| Doctors, dentists and clinics | 8 | #537 of 538 | 344 | 88.2 | $100K | 66 | 128 |
| Primary care and pediatrics | 7 | #454 of 458 | 41 | 10.5 | $840K | 47 | 70 |
| Dentists and orthodontists | 7 | #525 of 526 | 59 | 15.1 | $583K | 59 | 35 |
| Grocery stores | 6 | #501 of 506 | 41 | 10.5 | $4.9M | 53 | 31 |
| Dry cleaners | Not scored | Not scored | 4 | 1.0 | $14.6M | 93 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $7.8M | 57 | 4 |
| House cleaning | Not scored | Not scored | 2 | 0.5 | $22.8M | Too few | 6 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 0.5 | $22.8M | Too few | 18 |
| Laundromats | Not scored | Not scored | 2 | 0.5 | $29.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.5 | $43.2M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $17.9M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Pikeville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.1M | $798 | 83 |
| Gasoline and other fuels | $104.3M | $2,674 | 103 |
| Food away from home | $112.2M | $2,878 | 71 |
| Groceries | $200.2M | $5,134 | 81 |
| Personal care products and services | $27.1M | $695 | 69 |
| Child care and other personal services | $11.9M | $305 | 53 |
| Memberships, classes and admissions | $17.9M | $459 | 47 |
| Medical and dental services | $34.4M | $883 | 69 |
| Pets | $26.1M | $671 | 74 |
| Clothing, shoes and related services | $58.5M | $1,502 | 73 |
| Vehicle insurance | $88.7M | $2,274 | 116 |
| Home repairs, maintenance and insurance | $86.3M | $2,214 | 73 |
| Lawn care, cleaning and other household services | $45.6M | $1,171 | 83 |
| Rent and homeowner costs | $486M | $12,467 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Pikeville area
- Population, 2025 estimate
- 89,122−5.4% since 2020
- Households
- 38,984
- Median age
- 42.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 1,180 sq. mi.
- People per square mile
- 78
- Median household income
- $43,214
- Average household income
- $61,759
- Median home value
- $106,500
- Jobs located here
- 30,364
- Daytime population
- 92,325Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Pikeville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Pikeville area 2
- Pike County, KY56,727 people
- Floyd County, KY35,224 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
- Danville, KY area55,445 people
Questions
How fast is the Pikeville, KY area growing?
Population estimates put the Pikeville area at 89,122 people in 2025, down 5.4% since 2020, against +3.1% for the U.S. It has 38,984 households.
How much do households in the Pikeville, KY area spend?
Households in the Pikeville area spend about $486M a year on rent and homeowner costs, $200.2M on groceries and $112.2M on food away from home. Relative to the U.S., household spending in the Pikeville area runs highest on vehicle insurance (an index of 116, where 100 is the U.S. average) and lowest on memberships, classes and admissions (47).
Which business types have the highest market scores in the Pikeville, KY area?
Of the business types scored in the Pikeville area, lawn care, cleaning and pest control companies (64); insurance agencies (63); and real estate agents and brokers (59) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #104 of 481 scored small-town markets.
How does the Pikeville, KY area compare with the U.S.?
Median household income in the Pikeville area is $43,214, 46% below the U.S. median of $80,734. The population fell 5.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $106,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (twice the U.S. rate) and lowest for real estate businesses (78% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Pikeville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Pikeville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Pikeville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Pikeville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.