Groundwork

Funeral services · Metro area · Kentucky

Funeral homes in the Louisville/Jefferson County, KY-IN metro area

The funeral homes in the Louisville/Jefferson County, KY-IN metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 38 out of 100: Lower middle

Ranked #261 of 377 scored metro areas
#4 of 6 scored metro areas based in Kentucky

Listings
130
10 chain locations (8%)
Official establishments
76
Businesses with payroll, 2023
Household spending a year
$73.1M
On funerals · $131 a household
Spending per listing
$562K
17% below the U.S.
Listings per 10k households
2.3
10% above the U.S.
Population, 2025
1,402,509
+2.9% since 2020

See the funeral homes around any address in the Louisville/Jefferson County metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 130 funeral homes in the Louisville/Jefferson County metro area. Of those, 10 are chain locations, or 8%, against 10% across the U.S. That comes to 2.3 for every 10,000 households, 10% above the U.S. rate of 2.1.

Household spending on funerals in the Louisville/Jefferson County metro area comes to about $73.1M a year: $131 per household, 8% below the U.S. average. That works out to $562K per home, 17% below the U.S. figure of $679K.

Official counts show 76 businesses with payroll classed as funeral homes and funeral services in the Louisville/Jefferson County metro area in 2023. That is one for every 7,346 households, against one for every 8,510 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $2.2M have gone to businesses classed as funeral homes and funeral services in the Louisville/Jefferson County metro area.

Population estimates show the Louisville/Jefferson County metro area grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for funeral homes in the Louisville/Jefferson County metro area is 38 (lower middle), #261 of 377 scored metro areas and #4 of 6 scored metro areas based in Kentucky.

How the Louisville/Jefferson County metro area compares

The same measures for Kentucky and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Louisville/Jefferson County, KY-IN metro area compared with Kentucky and the U.S.
MeasureLouisville/Jefferson County metro areaKentuckyU.S.
Listings per 10k households2.33.22.1
Spending per listing$562K$415K$679K
Households per official establishment7,3464,9318,510
Official establishment growth, 2019–2023n/a−2.6%−1.7%
Population growth, 2020–2025+2.9%+2.2%+3.1%
Spending per household on funerals$131$134$143
Median household income$73,863$63,726$80,734
Groundwork market score3817

Official counts and lending

Businesses

Official establishments, 2019 to 2023
76
Employees, 2023
692
Annual payroll, 2023
$25.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
13010 chain locations
Listings at the U.S. rate for this spending
108The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
6
Amount
$2.2M

SBA-backed loans to businesses classed as funeral homes and funeral services in the Louisville/Jefferson County metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Louisville/Jefferson County metro area

Population, 2025 estimate
1,402,509+2.9% since 2020
Households
558,306
Median age
40.2
Homes lived in by their owners
69%
Vehicles per household
1.8
Land area
3,961 sq. mi.
People per square mile
347
Median household income
$73,863
Average household income
$99,561
Median home value
$248,700
Jobs located here
702,791
Daytime population
1,410,493Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Louisville/Jefferson County metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Kentucky

Every Kentucky market ranked →

The highest-scoring metro areas in Kentucky for funeral homes, numbered among those based in Kentucky (a market based in another state is listed without a number), with the Louisville/Jefferson County metro area marked.

Top metro areas in Kentucky

Metro areas in Kentucky ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lexington-Fayette, KY49401.8$638K+3.4%#182 of 377
2Owensboro, KY4892.0$713K+1.3%#191 of 377
3Bowling Green, KY39152.0$591K+9.5%#252 of 377
4Louisville/Jefferson County, KY-IN381302.3$562K+2.9%#261 of 377
Clarksville, TN-KY38282.2$450K+8.5%#263 of 377
Cincinnati, OH-KY-IN362152.4$556K+2.7%#274 of 377
5Elizabethtown, KY26142.8$449K+2.4%#335 of 377
6Paducah, KY-IL20235.5$285K−1.2%#359 of 377
Huntington-Ashland, WV-KY-OH18593.9$386K−2.6%#370 of 377

Other business types in the Louisville/Jefferson County metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Louisville/Jefferson County, KY-IN metro area?

There are 130 funeral homes on map listings in the Louisville/Jefferson County metro area as of September 2026. 10 of them (8%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 76 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Louisville/Jefferson County, KY-IN metro area spend on funerals?

About $73.1M a year, or $131 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 130 funeral homes on map listings, it comes to $562K per home. It is estimated from the incomes of the 558,306 households in the Louisville/Jefferson County metro area and national spending patterns by income.

How does the Louisville/Jefferson County, KY-IN metro area compare with the U.S. for funeral homes?

The Louisville/Jefferson County metro area has 2.3 funeral homes per 10,000 households, 10% above the U.S. rate of 2.1. Spending per home is $562K, 17% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Louisville/Jefferson County metro area would have about 108, against 130 on map listings. There is one business with payroll in the industry for every 7,346 households, against one for every 8,510 across the U.S.

How fast is the Louisville/Jefferson County, KY-IN metro area growing?

Population estimates put the Louisville/Jefferson County metro area at 1,402,509 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 558,306 households. Median household income in the Louisville/Jefferson County metro area is $73,863, 9% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Louisville/Jefferson County metro area scores 38 for funeral homes (lower middle), #261 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Louisville/Jefferson County metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Louisville/Jefferson County metro area

Screening a site or an acquisition in the Louisville/Jefferson County metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Louisville/Jefferson County metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.