Small-town market profile · Kentucky
Somerset, KY area market data
Population, household spending and competition for 56 business types in the Somerset area, each scored against other small-town markets.
- Population, 2025
- 67,384
- +3.5% since 2020
- Households
- 26,210
- Median household income
- $51,898
- +29.8% vs. 2015–2019, before inflation
- Median home value
- $166,900
- Jobs located here
- 25,101
- Highest market score
- 81
- Landscaping and lawn care, #12 of 399 scored small-town markets
A site report maps the competitors on map listings around any address in the Somerset area by name and distance, and the households and spending within reach. Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 67,384 people live in the Somerset area, in 26,210 households. Between 2020 and 2025, the population of the Somerset area grew 3.5%, in step with the U.S. (+3.1%). The median household income in the Somerset area is $51,898 a year, 36% below the U.S. median of $80,734. That rose 29.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Somerset area spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (53).
The highest Groundwork market scores in the Somerset area are for landscaping and lawn care companies (81); funeral homes (80); and lawn care, cleaning and pest control companies (73). The Somerset area ranks #12 of 399 scored small-town markets for landscaping and lawn care companies.
The Somerset area is made up of one county, Pulaski County. For its number of households, the Somerset area has the most map listings, relative to the U.S., for gas stations (twice the U.S. rate) and the fewest for bakeries and dessert shops (42% below the U.S. rate).
All 56 business types in the Somerset area
Highest Groundwork market score first. Each score compares the Somerset area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 81 | #12 of 399 | 6 | 2.3 | $5.5M | 187 | 14 |
| Funeral homes | 80 | #30 of 365 | 6 | 2.3 | $692K | 102 | 5 |
| Lawn, cleaning and pest control | 73 | #49 of 481 | 15 | 5.7 | $2.2M | 130 | 25 |
| Collision repair and body shops | 67 | #75 of 387 | 8 | 3.1 | $3M | 97 | 5 |
| Bakeries and dessert shops | 66 | #84 of 507 | 15 | 5.7 | $5.4M | 130 | 7 |
| Electricians | 65 | #54 of 295 | 5 | 1.9 | $12.6M | 105 | 15 |
| Insurance agencies | 64 | #148 of 537 | 41 | 15.6 | $1.7M | 132 | 32 |
| Veterinarians | 63 | #103 of 398 | 8 | 3.1 | $2.4M | 87 | 7 |
| Property management | 60 | #53 of 180 | 7 | 2.7 | Index only | 89 | 4 |
| Restaurants and cafes | 59 | #179 of 538 | 219 | 83.6 | $370K | 100 | 93 |
| Coffee shops and cafes | 58 | #185 of 529 | 22 | 8.4 | $3.7M | 99 | 7 |
| Tire shops | 57 | #166 of 431 | 13 | 5.0 | $1.8M | 74 | 4 |
| Hair salons | 57 | #194 of 538 | 49 | 18.7 | $399K | 93 | 4 |
| Auto repair shops | 56 | #212 of 538 | 66 | 25.2 | $363K | 82 | 19 |
| Martial arts and dance studios | 55 | #150 of 378 | 7 | 2.7 | $1.9M | 96 | 4 |
| Sit-down restaurants | 55 | #218 of 538 | 123 | 46.9 | $659K | 99 | 35 |
| Pest control | 54 | #38 of 85 | 6 | 2.3 | $5.5M | 53 | 4 |
| Nail salons | 53 | #180 of 387 | 9 | 3.4 | $2.2M | 130 | Under 3 |
| Convenience stores | 52 | #264 of 529 | 22 | 8.4 | $6.4M | 81 | 9 |
| Roofing and gutters | 51 | #137 of 288 | 8 | 3.1 | $7.9M | 93 | Under 3 |
| Auto repair and car care | 51 | #267 of 538 | 120 | 45.8 | $200K | 74 | 30 |
| Home repair trades | 50 | #273 of 526 | 29 | 11.1 | $2.2M | 89 | 39 |
| Gas stations | 49 | #291 of 536 | 58 | 22.1 | $1.4M | 57 | 40 |
| Pet businesses | 48 | #303 of 527 | 30 | 11.4 | $633K | 72 | 14 |
| Gyms | 47 | #288 of 506 | 15 | 5.7 | $903K | 69 | 5 |
| Salons, barbers and spas | 47 | #318 of 538 | 102 | 38.9 | $192K | 90 | 10 |
| Optometrists and eye care | 46 | #243 of 400 | 11 | 4.2 | $2.2M | 71 | 4 |
| HVAC and plumbing | 45 | #284 of 476 | 16 | 6.1 | $3.9M | 83 | 24 |
| Chiropractors | 44 | #257 of 426 | 13 | 5.0 | $1.9M | 79 | 7 |
| Real estate | 44 | #339 of 536 | 68 | 25.9 | Index only | 117 | 24 |
| Grocery and convenience stores | 44 | #341 of 538 | 61 | 23.3 | $2.3M | 68 | 18 |
| Gyms, studios and classes | 43 | #358 of 535 | 24 | 9.2 | $564K | 85 | 9 |
| Real estate agents and brokers | 41 | #371 of 533 | 57 | 21.7 | Index only | 111 | 16 |
| Car washes and detailing | 40 | #309 of 441 | 16 | 6.1 | $1.5M | 59 | 5 |
| Grocery stores | 40 | #359 of 506 | 28 | 10.7 | $5M | 54 | 9 |
| Clothing, shoes and laundry | 40 | #365 of 536 | 56 | 21.4 | $745K | 85 | 20 |
| Clothing and shoe stores | 39 | #369 of 536 | 41 | 15.6 | $1M | 80 | 20 |
| Spas and skin care | 39 | #383 of 504 | 27 | 10.3 | $724K | 83 | 4 |
| Child care and preschools | 38 | #330 of 454 | 17 | 6.5 | $509K | 51 | 15 |
| Fast food and sandwich shops | 36 | #404 of 537 | 41 | 15.6 | $2M | 65 | 50 |
| Pet grooming and boarding | 35 | #314 of 387 | 14 | 5.3 | $1.4M | 53 | 7 |
| Pizza | 35 | #413 of 520 | 29 | 11.1 | $2.8M | 55 | 50 |
| Primary care and pediatrics | 34 | #351 of 458 | 16 | 6.1 | $1.5M | 86 | 53 |
| Barbershops | 32 | #302 of 377 | 15 | 5.7 | $1.3M | 69 | Under 3 |
| Physical therapy | 27 | #351 of 400 | 18 | 6.9 | $1.4M | 57 | 12 |
| Doctors, dentists and clinics | 21 | #504 of 538 | 235 | 89.7 | $105K | 69 | 108 |
| Dentists and orthodontists | 21 | #509 of 526 | 40 | 15.3 | $615K | 63 | 29 |
| Laundromats | Not scored | Not scored | 4 | 1.5 | $10.4M | 83 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.5 | Index only | 221 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.5 | $6M | 44 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 1.5 | $4.7M | 105 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 4 | 1.5 | $6.2M | 25 | 3 |
| House cleaning | Not scored | Not scored | 3 | 1.1 | $10.9M | 171 | 7 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $20.9M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $6.8M | Too few | 5 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Somerset area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24M | $915 | 95 |
| Gasoline and other fuels | $79.4M | $3,030 | 117 |
| Food away from home | $81M | $3,091 | 76 |
| Groceries | $140.8M | $5,371 | 85 |
| Personal care products and services | $19.6M | $746 | 74 |
| Child care and other personal services | $8.7M | $330 | 57 |
| Memberships, classes and admissions | $13.5M | $517 | 53 |
| Medical and dental services | $24.6M | $939 | 73 |
| Pets | $19M | $724 | 80 |
| Clothing, shoes and related services | $41.7M | $1,592 | 77 |
| Vehicle insurance | $67.9M | $2,591 | 132 |
| Home repairs, maintenance and insurance | $62.9M | $2,399 | 79 |
| Lawn care, cleaning and other household services | $32.8M | $1,251 | 89 |
| Rent and homeowner costs | $344.4M | $13,140 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Somerset area
- Population, 2025 estimate
- 67,384+3.5% since 2020
- Households
- 26,210
- Median age
- 42.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.0
- Land area
- 658 sq. mi.
- People per square mile
- 100
- Median household income
- $51,898+29.8% vs. 2015–2019, before inflation
- Average household income
- $71,241
- Median home value
- $166,900
- Jobs located here
- 25,101
- Daytime population
- 66,566Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Somerset area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Somerset area 1
- Pulaski County, KY65,897 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Richmond-Berea, KY area125,967 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Henderson, KY area57,122 people
- Danville, KY area55,445 people
Questions
How fast is the Somerset, KY area growing?
Population estimates put the Somerset area at 67,384 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 26,210 households. Against the 2015–2019 survey, median household income rose 29.8%, before inflation.
How much do households in the Somerset, KY area spend?
Households in the Somerset area spend about $344.4M a year on rent and homeowner costs, $140.8M on groceries and $81M on food away from home. Relative to the U.S., household spending in the Somerset area runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (53).
Which business types have the highest market scores in the Somerset, KY area?
Of the business types scored in the Somerset area, landscaping and lawn care companies (81); funeral homes (80); and lawn care, cleaning and pest control companies (73) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #12 of 399 scored small-town markets.
How does the Somerset, KY area compare with the U.S.?
Median household income in the Somerset area is $51,898, 36% below the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $166,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (twice the U.S. rate) and lowest for bakeries and dessert shops (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Somerset area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Somerset area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Somerset area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Somerset area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.