Small-town market profile · Kentucky
Richmond-Berea, KY area market data
Population, household spending and competition for 56 business types in the Richmond-Berea area, each scored against other small-town markets.
- Population, 2025
- 131,806
- +7.0% since 2020
- Households
- 49,560
- Median household income
- $60,368
- Median home value
- $201,500
- Jobs located here
- 41,726
- Highest market score
- 88
- Lawn, cleaning and pest control, #2 of 481 scored small-town markets
A site report maps the competitors on map listings around any address in the Richmond-Berea area by name and distance, and the households and spending within reach. Or open the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 131,806 people live in the Richmond-Berea area, in 49,560 households. Between 2020 and 2025, the population of the Richmond-Berea area grew 7.0%, faster than the U.S. (+3.1%). The median household income in the Richmond-Berea area is $60,368 a year, 25% below the U.S. median of $80,734.
Set against the U.S., households in the Richmond-Berea area spend the most on vehicle insurance (an index of 131, where 100 is the U.S. average) and the least on memberships, classes and admissions (60).
The highest Groundwork market scores in the Richmond-Berea area are for lawn care, cleaning and pest control companies (88); landscaping and lawn care companies (85); and grocery stores (85). The Richmond-Berea area ranks #2 of 481 scored small-town markets for lawn care, cleaning and pest control companies.
The Richmond-Berea area takes in 3 counties: Madison County, Rockcastle County and Estill County. For its number of households, the Richmond-Berea area has the most map listings, relative to the U.S., for gas stations (67% above the U.S. rate) and the fewest for nail salons (60% below the U.S. rate).
All 56 business types in the Richmond-Berea area
Highest Groundwork market score first. Each score compares the Richmond-Berea area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 88 | #2 of 481 | 19 | 3.8 | $3.5M | 207 | 43 |
| Landscaping and lawn care | 85 | #7 of 399 | 14 | 2.8 | $4.7M | 161 | 32 |
| Grocery stores | 85 | #14 of 506 | 15 | 3.0 | $18.6M | 200 | 9 |
| Grocery and convenience stores | 84 | #11 of 538 | 69 | 13.9 | $4M | 119 | 15 |
| Electricians | 83 | #2 of 295 | 10 | 2.0 | $12.8M | 106 | 12 |
| Bakeries and dessert shops | 82 | #8 of 507 | 24 | 4.8 | $6.9M | 167 | 9 |
| Laundromats | 81 | #5 of 150 | 6 | 1.2 | $14M | 112 | 4 |
| Property management | 79 | #2 of 180 | 9 | 1.8 | Index only | 137 | 8 |
| Pet stores | 79 | #17 of 220 | 10 | 2.0 | $3.9M | 86 | 4 |
| Restaurants and cafes | 79 | #33 of 538 | 358 | 72.2 | $463K | 125 | 163 |
| Insurance agencies | 79 | #56 of 537 | 70 | 14.1 | $1.8M | 144 | 39 |
| Collision repair and body shops | 77 | #30 of 387 | 12 | 2.4 | $3.8M | 122 | 8 |
| Sit-down restaurants | 77 | #32 of 538 | 191 | 38.5 | $867K | 131 | 64 |
| Coffee shops and cafes | 76 | #23 of 529 | 35 | 7.1 | $4.7M | 128 | 9 |
| Nail salons | 74 | #32 of 387 | 12 | 2.4 | $3.3M | 198 | Under 3 |
| Convenience stores | 72 | #76 of 529 | 45 | 9.1 | $6.2M | 79 | 6 |
| Pet grooming and boarding | 71 | #49 of 387 | 22 | 4.4 | $1.8M | 70 | 7 |
| Funeral homes | 70 | #61 of 365 | 11 | 2.2 | $556K | 82 | 8 |
| Car washes and detailing | 69 | #82 of 441 | 18 | 3.6 | $2.5M | 99 | 6 |
| Mortgage brokers and lenders | 68 | #25 of 177 | 15 | 3.0 | Index only | 117 | 4 |
| Tire shops | 68 | #94 of 431 | 16 | 3.2 | $2.8M | 113 | 9 |
| Clothing and shoe stores | 68 | #117 of 536 | 56 | 11.3 | $1.5M | 118 | 16 |
| Spas and skin care | 66 | #95 of 504 | 34 | 6.9 | $1.2M | 133 | 5 |
| Clothing, shoes and laundry | 66 | #129 of 536 | 75 | 15.1 | $1.1M | 127 | 24 |
| Auto repair shops | 65 | #114 of 538 | 105 | 21.2 | $429K | 97 | 39 |
| Optometrists and eye care | 64 | #99 of 400 | 17 | 3.4 | $2.9M | 94 | 7 |
| Auto repair and car care | 64 | #140 of 538 | 180 | 36.3 | $250K | 93 | 60 |
| Salons, barbers and spas | 61 | #142 of 538 | 172 | 34.7 | $231K | 109 | 19 |
| Yoga, Pilates and fitness studios | 59 | #38 of 112 | 10 | 2.0 | $2.9M | 72 | 11 |
| Child care and preschools | 59 | #162 of 454 | 26 | 5.2 | $707K | 71 | 25 |
| Gas stations | 59 | #179 of 536 | 90 | 18.2 | $1.6M | 69 | 69 |
| Pizza | 58 | #170 of 520 | 41 | 8.3 | $4M | 80 | 88 |
| Hair salons | 58 | #181 of 538 | 101 | 20.4 | $393K | 91 | 12 |
| Chiropractors | 57 | #158 of 426 | 20 | 4.0 | $2.5M | 104 | 15 |
| Veterinarians | 56 | #153 of 398 | 21 | 4.2 | $1.9M | 68 | 17 |
| Home repair trades | 56 | #191 of 526 | 68 | 13.7 | $1.9M | 77 | 70 |
| Gyms | 55 | #205 of 506 | 28 | 5.6 | $1M | 80 | 11 |
| Roofing and gutters | 53 | #126 of 288 | 19 | 3.8 | $6.7M | 79 | 12 |
| Martial arts and dance studios | 50 | #193 of 378 | 24 | 4.8 | $1.2M | 60 | 5 |
| Barbershops | 50 | #201 of 377 | 23 | 4.6 | $1.7M | 92 | Under 3 |
| Pet businesses | 50 | #281 of 527 | 68 | 13.7 | $572K | 65 | 28 |
| Physical therapy | 49 | #211 of 400 | 19 | 3.8 | $2.6M | 109 | 24 |
| Fast food and sandwich shops | 49 | #288 of 537 | 79 | 15.9 | $2.1M | 69 | 88 |
| HVAC and plumbing | 48 | #261 of 476 | 39 | 7.9 | $3.3M | 69 | 46 |
| Real estate | 46 | #319 of 536 | 138 | 27.8 | Index only | 115 | 61 |
| Real estate agents and brokers | 45 | #334 of 533 | 109 | 22.0 | Index only | 116 | 42 |
| Dentists and orthodontists | 44 | #320 of 526 | 51 | 10.3 | $978K | 99 | 35 |
| Gyms, studios and classes | 43 | #361 of 535 | 62 | 12.5 | $471K | 71 | 16 |
| Primary care and pediatrics | 42 | #301 of 458 | 40 | 8.1 | $1.2M | 70 | 66 |
| Doctors, dentists and clinics | 37 | #397 of 538 | 380 | 76.7 | $131K | 86 | 153 |
| Oil change and quick lube | Not scored | Not scored | 7 | 1.4 | $6.4M | 47 | 3 |
| Home inspectors | Not scored | Not scored | 5 | 1.0 | Index only | 52 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 0.8 | $16.5M | 258 | 11 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $27.9M | 178 | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.6 | $16.6M | 68 | 6 |
| Pest control | Not scored | Not scored | 1 | 0.2 | $66M | Too few | Under 3 |
Household spending in the Richmond-Berea area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $45.1M | $910 | 95 |
| Gasoline and other fuels | $148M | $2,986 | 115 |
| Food away from home | $165.7M | $3,343 | 82 |
| Groceries | $278.4M | $5,617 | 89 |
| Personal care products and services | $39.7M | $802 | 80 |
| Child care and other personal services | $18.4M | $371 | 64 |
| Memberships, classes and admissions | $29.2M | $589 | 60 |
| Medical and dental services | $49.9M | $1,006 | 78 |
| Pets | $38.9M | $785 | 86 |
| Clothing, shoes and related services | $83.8M | $1,691 | 82 |
| Vehicle insurance | $126.6M | $2,555 | 131 |
| Home repairs, maintenance and insurance | $127.6M | $2,576 | 85 |
| Lawn care, cleaning and other household services | $66M | $1,332 | 94 |
| Rent and homeowner costs | $687M | $13,862 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Richmond-Berea area
- Population, 2025 estimate
- 131,806+7.0% since 2020
- Households
- 49,560
- Median age
- 38.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.9
- Land area
- 1,008 sq. mi.
- People per square mile
- 125
- Median household income
- $60,368
- Average household income
- $78,113
- Median home value
- $201,500
- Jobs located here
- 41,726
- Daytime population
- 114,674Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Richmond-Berea area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Richmond-Berea area 3
- Madison County, KY95,769 people
- Rockcastle County, KY16,163 people
- Estill County, KY14,035 people
Other markets based in Kentucky 12
- Louisville/Jefferson County, KY-IN metro area1,372,558 people
- Lexington-Fayette, KY metro area522,560 people
- Bowling Green, KY metro area186,959 people
- Elizabethtown, KY metro area127,049 people
- Owensboro, KY metro area112,762 people
- Paducah, KY-IL metro area102,748 people
- Corbin, KY area149,689 people
- Pikeville, KY area91,951 people
- Frankfort, KY area76,195 people
- Somerset, KY area65,897 people
- Henderson, KY area57,122 people
- Danville, KY area55,445 people
Questions
How fast is the Richmond-Berea, KY area growing?
Population estimates put the Richmond-Berea area at 131,806 people in 2025, up 7.0% since 2020, faster than the U.S. (+3.1%). It has 49,560 households.
How much do households in the Richmond-Berea, KY area spend?
Households in the Richmond-Berea area spend about $687M a year on rent and homeowner costs, $278.4M on groceries and $165.7M on food away from home. Relative to the U.S., household spending in the Richmond-Berea area runs highest on vehicle insurance (an index of 131, where 100 is the U.S. average) and lowest on memberships, classes and admissions (60).
Which business types have the highest market scores in the Richmond-Berea, KY area?
Of the business types scored in the Richmond-Berea area, lawn care, cleaning and pest control companies (88); landscaping and lawn care companies (85); and grocery stores (85) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #2 of 481 scored small-town markets.
How does the Richmond-Berea, KY area compare with the U.S.?
Median household income in the Richmond-Berea area is $60,368, 25% below the U.S. median of $80,734. The population rose 7.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (67% above the U.S. rate) and lowest for nail salons (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Richmond-Berea area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Richmond-Berea area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Kentucky · Every U.S. market · How we measure
Screening a site or an acquisition in the Richmond-Berea area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Richmond-Berea area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.